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Savanna enlists US celebrities for latest ad

Savanna, the country's number one cider brand according to the Sunday Times/TNS Top Brands Survey published in August this year, has signed up two US celebrities to feature in its latest television commercial. But, they're not quite what you'd expect them to be. Or, are they, given the cider's penchant for dry humour?
Savanna enlists US celebrities for latest ad

It all happens at the pub every South African would love to visit if only to listen to the line-up of side-splitting ads created by Draftfcb Cape Town. But, hold on, you can - http://www.savanna.co.za features all the TVCs from 'Unplugged' to 'DJ on fire' to that smart monkey.

Also there is the latest funny bone tickler (pun intended) 'Jack Russells'. Featuring the talents of Barry Hilton and Hugh Masebenza, as well as the star-studded duo Ogi and Dash who trained in Los Angeles for this gig, the ad was conceptualised by Draftfcb Cape Town's Creative Chairman, Francois de Villiers, Liora Friedland and Annie Klintworth, and shot by Velocity's Greg Gray.

Laugh at the ad and watch the-making-of here - http://www.savanna.co.za/rsa/adverts/tv/6/jack-russel. "Savanna is not just a brand, it's a personality," said Global Marketing Manager, Gillian Skinner. "And that personality comes through in every ad, the web site and every piece of communication we do. As always, it's dry, but you can drink it."

Savanna enlists US celebrities for latest ad
Savanna enlists US celebrities for latest ad
Savanna enlists US celebrities for latest ad
Savanna enlists US celebrities for latest ad


16 Sep 2011 10:45

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