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Use packaging to sell more products

To 'upsell' is a sales strategy used by brand owners to offer consumers opportunities to purchase related products or services, often to make a bigger sale. At retail, an effective and strategic way of doing this is by using an on-pack promotion. It's also a great avenue for supporting marketing campaigns running on other media channels, such as on social media, in print or on the radio.
Use packaging to sell more productsUse packaging to sell more productsUse packaging to sell more products
On-pack promotions are also highly effective for getting products to stand out in noisy retail environments. Used in conjunction with a gift or giveaway, it provides the incentive to purchase that, in turn, benefits brand owners through increased product profitability, customer retention, cost-effectiveness and even customisation.


On-pack cross-promotions are also an efficient and cost-effective way to launch products or inform consumers about new product variants. A Fix-a-Form® booklet label from Pyrotec PackMedia can include detailed information in multiple languages, such as product benefits, background information, competitions or coupons. It can also be used to create brand associations. By linking two complementary products – for example, chips and a newly-launched dip – on-pack cross-promotions have the power to increase sales because they drive consumers to purchase complementary products when they would otherwise have just bought one.

Just some of the benefits of advertising your promotion on-pack include an opportunity to:
  • Create a direct and unequivocal link between your promotional message and your product.
  • Educate consumers about other products or variants in your range.
  • Add value to the brand experience by including a more detailed brand story or recipes that use other products in your range.
  • Boost sales by encouraging in-store purchases where your target market is already shopping.

This engagement helps marketers to build a connection between the consumer and the brand, increasing the chances of upselling or repeat sales the next time a purchasing decision is being made.

About Pyrotec

Pyrotec is a privately-owned South African company that specialises in providing innovative, top-quality product identification solutions. The company’s extensive service offering includes on-pack product identification solutions – including self-adhesive label systems, coding and labelling equipment – as well as financing, and cloud-based brand protection, track and trace and consumer engagement services. Founded on a dedication to quality, operational reliability and excellent service, the Cape Town-based company has a national footprint with centres in major cities across the country. With more than 50 years’ experience, Pyrotec has two brands operating under its ambit: Pyrotec PackMedia, which includes Pyrotec PackVerifi; and Pyrotec PackMark, including Pyrotec Finance. This proudly independent company is headed up by managing director Rowan Beattie. For more information, visit www.pyrotec.za.

11 May 2021 09:00

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