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Blending in with the brand

Baxter Foods wanted to use a number of different languages for the ingredients and nutritional information on its range of Jack Daniel's barbeque sauces.
Blending in with the brand
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Blending in with the brand
click to enlarge

The unique range of premium BBQ sauces is made with authentic Jack Daniel’s Tennessee Whiskey that has the distinctive smoothness devotees have come to expect from Jack Daniel’s. The range comes in four delicious flavours, Jack Daniel’s Smooth Original, Jack Daniel’s Hot Chilli, Jack Daniel’s Full Flavour Smokey and new Jack Daniel's Smokey Sweet BBQ Glaze. The Jack Daniel’s BBQ range is perfect for grilling, basting or dipping.

Baxter Foods has used Fix-a-Form® booklet labels for a number of years, so already knew the value of a label that provides the ideal on-pack solution for manufacturers looking to add extra user or promotional information to their packaging.

For the barbeque sauces range, the Fix-a-Form® label was designed and printed to precise guidelines set out by US brand owner Brown Forman. The booklet label mirrors the main self-adhesive front label which negated the need for a packaging redesign.

The eight-page multilingual parallel folded and resealable Fix-a-Form® label was printed on 90g/m2 art paper and automatically applied to the back of the 275g glass bottles.

Fix-a-Form® booklet labels, available in South Africa from Pyrotec PackMedia, offer a simplified, neat overall packaging aesthetic and almost unlimited space for extra text, diagrams and photos.

21 Jun 2019 15:03

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