An on-pack promotion
is a strategic and impactful way to make your products stand out in the retail environment – which tends to become more cluttered than usual during the holidays. It’s also a great avenue for supporting any other marketing campaigns you may be running on other media channels, such as online, social media, print, press or radio.
Choosing the right on-pack promotional solution
|The benefits of advertising your promotion on-pack include an opportunity to: |
- Create a direct and unequivocal link between your promotional message and your product.
- Thank loyal customers by offering them a discounted price or special offer.
- Add value to the brand experience by including a more detailed brand story on-pack or including recipes, tips and other useful content, as well as collectables such as childrens’ stickers and tattoos.
- Boost sales by encouraging purchase in the retail environment, where your target market is already actively involved in shopping.
A Fix-a-Form® Promotional Booklet Label from Pyrotec PackMedia
is ideal for marketers who need more communication space than is currently available on-pack, yet do not want to completely re-design their packaging for the holiday season.
This innovative on-pack promotional platform can sit in the place of a standard label, yet enables manufacturers and product owners to expand the area used for communication on-pack, in a clear and legible way. You have all the space you need for promotional messages, including competitions, new product launches, serving suggestions, collectables and more – without compromising the overall aesthetics or neat appearance of your product.
Pyrotec PackMedia has an exceptional range of Fix-a-Form® Booklet Labels
available, which can be further customised to suit your unique needs. All Fix-a-Form® Booklet Labels are professionally and expertly constructed to endure your supply chain intact and maintain your professional brand image. We even have moisture-resistant options available for products that are transported and stored in cold, moist environments. Make a splash this holiday season. Contact Pyrotec PackMedia for ideas, advice and promotional solutions that suit your marketing goals.