With strong consumer demand for their agrochemical products and fertilisers, Makhro Home & Garden needed a neat and presentable labelling solution that was able to provide enough space to communicate all of the mandatory information - such as ingredient composition, precautions and directions for use.
Pyrotec PackMedia's Fix-a-Form® leaflet-label proved to be a comprehensive solution as it was able to convey a large amount of information on a limited amount of space. This solution also allowed for a full colour design adding to the aesthetic appeal of the packaging.
With the implementation of Pyrotec PackMedia's Fix-a-Form® leaflet- label, Makhro Home & Garden were able to streamline the production side of their business by:
- Requiring less labour to complete each product - No additional handwork was required to include a leaflet into the outer carton of the final product. All of the required information was included in the design of every Fix-a-Form® leaflet- label.
- Allowing for less warehousing and inventory - No need for additional leaflets or the warehousing thereof. Additional information was included in the design of every Fix-a-Form® leaflet- label for each product.
- Quicker turnaround times on the production floor - Being part of the same label, pack labels and mandatory information are now applied in a single process.
Consumers also benefit from the application of Fix-a-Form® leaflet-labels onto Makhro Home & Gardens' products. Fix-a-Form® leaflet-labels allow for resealability, making repeat use a pleasure. Longer leaflets may also be converted to a booklet format allowing for easier referencing.
Having a passion for the market that they look after very carefully, Makhro Home & Garden take pride in a philosophy that reads 'Why try to explain miracles to your kids when you can plant them a garden' - Robert Brault.
