Narratiive audience figures for February 2020 show that MyBroadband received 2.8 million unique South African browsers and over eight million page-views during the month.
This makes MyBroadband over 10-times larger than its nearest competitor in the ICT space.
South Africa’s most influential ICT platform
This dominance in the ICT space extends to high-level ICT executives, directors, managers and decision-makers.
In fact, MyBroadband has more ICT executives on its platform than all of its competitors combined.
Every month, MyBroadband is read by:
- CTOs and CIOs – 21,000
- CEOs – 67,000
- Executive directors – 225,000
- IT executives – 322,000
- IT managers – 829,000
- IT decision-makers – 1,400,000
Additionally, ICT influencers and consumer champions are a cornerstone of MyBroadband’s audience. These readers dictate which products and services their family and friends use.
Strong growth
“MyBroadband is the leading ICT platform in South Africa, and we continue to see strong audience numbers,” said MyBroadband MD Kevin Lancaster.
“We also continue to see strong commercial growth, and more companies than ever before have partnered with us to promote their ICT products and services.”
This growth is set to continue in 2020, thanks to innovative new content marketing products that MyBroadband has launched.
“These include articles with built-in lead generation portals and enhanced Facebook targeting for content amplification,” said Lancaster.
