As usual there is much anticipation as to who will get to own categories such as large-, medium-, small-, media-, specialist-, PR, etc. for 2016.
According to the organisers, the annual awards not only award the best of the best in the industry, but are also a reflection of the industry itself.
Ann Nurock, Africa partner at Relationship Audits and former CEO of Grey South Africa/ Canada, will cover the event on Bizcommunity’s behalf. Nurock says you can’t underestimate the importance of these awards in terms of their reputation-building benefits and new business enquiries.
This year, the new Public Relations category replaces Branding & Design, whose agencies now compete for the Specialist award. Also new this year is the sponsorship of the Partnership of the Year Award of a R100,000 of client-agency performance measurement consultancy by new sponsor, The Observatory International.
Financial Mail AdFocus Awards categories and shortlist:
Large Advertising Agency
FCB Johannesburg
Joe Public
M&C Saatchi Abel
Ogilvy & Mather Cape Town
Medium Advertising Agency
Avatar
Havas Worldwide
Net#work BBDO
Ofyt
The Jupiter Drawing Room Cape Town
Small Advertising Agency
FoxP2 Cape Town
House of Brave
Openco
Riverbed
Media Agency
Alphabet Soup
Initiative Media
Mediology
PHD
The MediaShop
Specialist Agency
Actuate
Demographica
Grid
Playmakers
Public Relations
Burson-Marsteller
Joe Public Engage
Ogilvy PR
Digital
Hellocomputer
Native VML
Partnership of the Year
FCB Johannesburg & Toyota
King James & Santam
M&C Saatchi Abel & Heineken
The Hardy Boys & SA Home Loans
Student of the Year
Carina Bonse, Red & Yellow School
Carel Pretorius, Stellenbosch Academy of Design & Photography
Michelle van Sittert, Stellenbosch Academy of Design & Photography
