Why Digital Signage? - Creating customised Digital Signage Content (Part 1)

Content may be the most important element of any digital signage deployment, especially in Southern Africa.
Digital Signage and the Four Components of Communication

Marketing communication and Digital Signage is becoming a staple in today's business environment and effectively integrating them into your business is critical. This is best accomplished by incorporating Digital Signage into the DNA of your marketing communication strategy. The four core components of any communications plan are:

Creating a brand connection

Integrating Digital Signage and interactive customer experiences with the in-store environment can help tell your company's story to potential customers and help build trust.

Digital Signage allows you to keep your customer immersed in your corporate identity and brand values, while in-store and still provide the latest product/service/campaign information.

Why should they buy from you?

Offering customers a unique shopping advantage, can build loyalty and keep them coming back. It is important to find a way to differentiate your brand from the competition - Digital Signage excels at this.

Digital Signage is innovate and sustainable, as a solution to in-store menu boards in quick service restaurants and allows your marketing to be dynamic. It allows for quick changes in price or product promotion, rather than traditional menu boards that can take up to six months to change a countrywide chain. Customers can now be informed about new offerings, which save them time and streamlines their shopping experience. And it allows you to be dynamic in your marketing.

Conveying your offerings

Retail Digital Signage can help communicate the benefits of your products and/or services to shoppers. Always communicate the benefits of a product or service rather than its features.

We have been extremely successful in understanding what our client's customers require, based on extensive market research. For example, in Edgars stores customers want to see value based on price, GWP - gift with purchase and "New Product" promotion.

Get them involved

Let customers see and hear how people feel about your company and products. Give customers the chance to immerse themselves into your brand via interactive customer experiences. Your customers want to know they have a voice in shaping your product and/or service; you want them to feel like it's their brand.

An example of this is the use of SMS or QR Code integration into digital content flighted on in-store digital signage, allowing the customer to enter a competition in store, receive a mobile voucher to be redeemed or join a loyalty programme. By highlighting the various interactive marketing channels on your in-store digital signage network, the customer can interact with your brand and in addition integrated twitter feeds can be added to your digital signage, providing near instantaneous response and interaction from your customer.


More and more companies are using digital signage to enhance, inform, up-sell and improve their business performance. We at Moving Tactics have the experience and knowledge to work with you to create and build a customised digital signage solution that will deliver on your business requirements.

Moving Tactics is a leading South African digital signage solutions company, which develops integrated digital signage technologies and is constantly creating innovative moving media solutions for contemporary retail spaces.


11 Oct 2012 11:43