Moving Tactics creates tasting stations for Brandhouse's Discover Whisky campaign

Moving Tactics' Digital Impact division was recently contracted to design and manufacture custom tasting tables for a six-week roadshow of selected taverns across South Africa.
Moving Tactics creates tasting stations for Brandhouse's Discover Whisky campaign
In partnership with activation agency, Sonic State, the technology supplied by Moving Tactics gave tavern patrons an opportunity to enjoy a digital journey of a selection of whiskies.

On the hardware front, the Impact team provided steel-fabricated housings with integrated 21.5" touchscreens and built-in PCs. Colour-changing LED lights were also integrated into the front panel of the mobile bar unit so that the changes in whisky category selection would instantly be reflected. In addition to providing the housing and hardware elements, Moving Tactics also managed the software development for the project.

The first step in the user interaction process required patrons to place their whisky glasses on the glowing coaster in the centre screen of the housing. Thereafter, they were required to key in their preferred taste category from the four different categories that were available, namely bold, vibrant, rich and fresh. Having selected their category, the consumers were then asked to select from one of the various whisky brands and their respective mixes. The final step in the 'three-click' process allowed patrons to enjoy a short eight-second video animation that visually explained their whisky choice and its inherent brand message.

Moving Tactics Digital Impact is a new addition to the Moving Tactics stable and specialises in short-term rental and campaign-based digital activation solutions. In addition to providing concept development and implementation using touch and projection technology, they also design and manufacture screen housings and bespoke items based on brief.

28 May 2015 11:21

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Comment
paul chau
paul chau
Technology is very beneficial if we know how to fully utilize it toward our advantage, just like how Moving Tactics had. It is an entire storage of endless possibilities if we truly know our aim and what we hope to achieve with the help of technology. Often, users utilize it to aide or ease their workload, while others create new experiences for themselves and others.
Posted on 24 Jun 2015 10:10
paul chau
paul chau
I have never seen such an interesting tech solution to a business before. I imagine that there will be a lot of companies wanting to stock such technology in their facilities soon. It already has the looks of one hell of a marketing campaign to show people just how unique such an advertising or marketing tool this can be!
Posted on 18 Feb 2018 05:56