Five digital signage innovations to watch

Consumers today are hard-pressed to visit any retail store, hotel, restaurant or corporate building without encountering digital signage.
Five digital signage innovations to watch
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From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers - and the trend is growing dramatically. Here we list our predicted top trends for 2014:

Analytics matter

Data only seemed to matter to advertisers needing to verify their purchases. As 2014 unfolds, we will see marketers (especially in larger retail environments) clamouring for data that helps them get smarter about how to create, schedule and deploy content.

How big is it?

Digital signage is starting to move away from the idea that one screen fits all with endpoints beginning to take on different sizes and shapes. While some progress has been made with shapes, the move toward varied and smaller sizes has been somewhat slower. In 2014, as venues make use of both large format and small format displays to present varied messages with different objectives, audiences and engagement strategies. Multi-screen displays will continue to pick up momentum, and small will be the new big.

Interactive signage

Colour this trend a result of the internet generation. Because of the way we interact with smartphones and tablet computers today, consumers want digital signage to respond to them. Interactive digital signage lets users shape their engagements through touch screens, gestures, mobile interfaces and other means. This way, they control the messages they receive; helping you market to them based on their interests and needs.

Social media integration

Following on from interactive digital signage there will be more of a need to integrate social media into our messaging, Twitter feeds, alert notifications for traffic and weather are all important and are likely to grab the attention of the customer, making them more susceptible to your other messaging and advertising.

Live video

Consumers, bombarded by advertising messages, are more likely drawn to live video versus canned content. By including live video feeds as part of your digital signage, you could hold viewers' interest longer. This stimulating way of engaging consumers could mean they spend more time at your location, which could result in increased sales.

18 Feb 2014 10:41


About Kevin Bierman

These days I represent Moving Tactics as the Head of Digital Signage Solutions, backed by a talented group of individuals who live and breathe digital signage. It is an exciting time in and exciting industry!

paul chau
paul chau
With digital media not going anywhere anytime soon, it is good to keep up to the times. Many have gone completely digital or online when it comes to reaching out to their target market. By understanding their online behaviour (and usually these are the media savvy young professionals or university students, self storage companies would be able to reach out to them more efficiently and effectively. Like them who are mobile all the time, are now interested in mobile storage or pods.
Posted on 25 Feb 2016 10:37
Cameron Robertson
Cameron Robertson
I can imagine the companies putting away all their hard copy and physical posters into storage now that there are just so many digital solutions for media and advertising these days. And I imagine that these methods are a lot more hardy solutions since each unit won't fade away or disintegrate under bad weather!
Posted on 27 Dec 2017 10:13