Commenting on the project brief, Hellocomputer's Managing Director, David Moffatt, said: "South Africa's future generation are notoriously artful to pin down. Their goals shift very quickly and their allegiance to any single brand is tenuous. Engagement is on their terms, and through the channels they choose to consume. We are confident in our ability to assist Sanlam to remain relevant to this market segment. "
Hellocomputer will be developing a model to promote ongoing dialogue with the market which is best described as authentic educational engagement.
For more from the world of Hellocomputer please visit www.hellocomputer.com