Hellocomputer answers Sanlam's call

Hellocomputer, the second ranked SA digital agency at the 2010 Loeries, has been awarded project work by Sanlam after a contested pitch. The initiative forms part of a strategy to engage the local "lifestyle singles" market.
Commenting on the project brief, Hellocomputer's Managing Director, David Moffatt, said: "South Africa's future generation are notoriously artful to pin down. Their goals shift very quickly and their allegiance to any single brand is tenuous. Engagement is on their terms, and through the channels they choose to consume. We are confident in our ability to assist Sanlam to remain relevant to this market segment. "

Hellocomputer will be developing a model to promote ongoing dialogue with the market which is best described as authentic educational engagement.

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20 Oct 2010 11:47


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