www.wilderness-brochures.com, allows users to download specific country or camp brochures as high-quality PDF files that can either be shared with others via email or printed by the user (although Wilderness Safaris actively discourages this)." />
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Hellocomputer builds tree-friendly brochures for Wilderness Safaris

Hellocomputer was recently briefed by its longtime client, Wilderness Safaris, to design and develop a digital brochure such that the company could be true to its environmentally friendly mandate. The website, www.wilderness-brochures.com, allows users to download specific country or camp brochures as high-quality PDF files that can either be shared with others via email or printed by the user (although Wilderness Safaris actively discourages this).
Wilderness Safaris represents responsible ecotourism and conservation. They state that "The reason we exist is to protect pristine wilderness areas and the flora and fauna - or biodiversity - that they support. We believe that in protecting these areas, and including the local communities in this process, we will make a difference to Africa and ultimately the world. In short, we believe that the world's wilderness areas will save humankind."

As such, it is naturally important to explore the digital alternatives to traditionally printed solutions.

"For many years now we have battled with the contradiction of being an environmentally responsible conservation and ecotourism organisation and annually producing substantial quantities of printed material in the form of brochures, newsletters and books," said the company in a media statement. "Our new brochure website means that we believe that we can finally straddle the worlds of environmental responsibility and business priorities, where both sides will greatly benefit."

Another website designed and built by Hellocomputer in an effort to reduce the use of printed paper, was the 2008 Bronze Loerie winner for Spier. The popular Wine Estate's vision to 'go digital' with their Annual Report on their sustainable business practices was realised with the following website - www.spier.co.za/sustainability. Spier Wine Estate produces an annual report on their progress to achieving self sustainability by 2017. Digitising was a logical progression to publishing the report in print.

"Our role as an interactive digital agency is to create and execute campaigns in digital environments that facilitate regular interaction between leading, forward-thinking brands and their audiences. It's wonderful to see our medium been actively used to minimise consumption of paper based products, catalogues and reports," says David Moffatt, director at Hellocomputer.

3 Jun 2009 17:04

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