Bruno Bossi directs Mercedes-Benz ads

Egg Films' Bruno Bossi recently directed two spots for Mercedes-Benz. Hair and Colleague are a follow-on to Net#work BBDO's award-winning radio campaign for Mercedes' Attention Assist.
Bruno Bossi directs Mercedes-Benz adsBruno Bossi directs Mercedes-Benz ads

"Mercedes-Benz seldom makes TV ads for the South African market," says Bruno, "so it was a great opportunity to work on an iconic brand. The subtle tone of the humour in these savvy scripts was also really appealing."

Speaking about executive creative directors Jenny Glover and Brent Singer, he says, "It was great to work with a team who were really collaborative and I enjoyed bringing their scripts to life for them."

Paul Gilpin shot the commercials, which were edited by Matthew Swanepoel at Priest.

To view the spots go to

11 Jun 2013 11:09