Egg Films' Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.
Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans - executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.
The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin's own dog - not the first time he has made it into one of Egg's commercials!
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