Egg turns shopping centre into a jungle for bidorbuy

Egg Films' Slim directed 'Jungle', bidorbuy's first ever television advert. Conceptualised by Volcano's creative director, Francois Boshoff, art director Charlene Ihmig and copywriter Jayde O'Brien, the spot plays on the way shopping centres bring out people's most primal natures, as illustrated by a couple on a routine trip to the mall who are literally surrounded by animals. "It's a jungle out there," warns the tagline. "Rather shop online."
Egg turns shopping centre into a jungle for bidorbuy
Egg turns shopping centre into a jungle for bidorbuy
Egg turns shopping centre into a jungle for bidorbuy
While Bel Air shopping centre allowed Egg to film real hyaenas and vultures on their property, they drew the line at the rest of the cast.

CFX created the gorillas, hippos, and vervet monkeys as animatronics, while DOP Werner Maritz filmed the herds of elephants, pelicans and ostriches on location at Brooker's Farm.

"We also built a temporary studio there," says Egg producer, Nicci Cox. "Art director John Nankin painstakingly worked out the shopping centre floor plan to rebuild it at Brookers. It had to be shot in sections as the area we had was not as big as the area in the centre."

Sinister Studio handled the post, while James Hosking from Left was the editor.

Watch the commercial at http://www.youtube.com/watch?v=6LC7_NMx75Q or visit www.eggfilms.tv for more information.

7 Nov 2011 11:33

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