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Superunion designs brands that matter - to customers, clients and society ­- through purpose and experience-led solutions that combine in-depth branding knowledge, digital design expertise, and technical delivery.
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Astron Energy: New Times. New Energy.In late 2019, Superunion Africa was given the once-in-a-generation opportunity to reposition and rebrand Southern Africa's second-largest petroleum retailer, Caltex, to Astron Energy. 19 Nov 2021 Read more

Superunion Africa appoints new strategy directorAngie Hattingh officially joined Superunion Africa as its strategic planning director this month. She moves across from Ogilvy, where she held the senior digital strategist role for almost three years. 9 Nov 2021 Read more

Superunion welcomes Liana Liebenberg as creative directorAward-winning designer Liana Liebenberg will be joining Superunion Africa this month as creative director Johannesburg. This follows the recent appointment of Jan-Hendrik Labuschagne, who will now oversee Africa. 2 Aug 2021 Read more

Jan-Hendrik Labuschagne appointed by Superunion as creative directorThis month, Jan-Hendrik Labuschagne joined Superunion Africa as creative director. Having built up his career working with large corporates and niche brands within the marketing and branding space, Labuschagne has deep experience in building brands across a wide variety of sectors and media. 28 May 2021 Read more

Superunion creates Metropolitan's youthful GetUp brand identityMetropolitan is one of South Africa's leading insurers. To help maintain this leadership position, Superunion was commissioned to overhaul Metropolitan's masterbrand identity to remain resonant within a more modern-day market landscape. Yet, despite a successful brand refresh, younger South African consumers remained of the view that Metropolitan was for the older generation. 31 Mar 2021 Read more

Superunion designs new DStv Premiership identity and trophyFollowing the announcement last year that DStv would take over as the title sponsor of the Premier Soccer League (PSL), Superunion Africa was commissioned to design the sponsorship identity and trophy. 16 Mar 2021 Read more

Superunion Africa wins 2020 Architecture, Construction and Design AwardThrough collaborating with Atmos Architecture and Design, Ogilvy, ChatR Solutions and Edge, Superunion Africa transformed Anglo American's 2020 Mining Indaba stand into an interactive brand experience that elevated the company's presence at the expo. This led to the stand being awarded the winner in the Exhibition Design (Built) category at the Architecture, Construction and Design Awards 2020. 26 Feb 2021 Read more

Superunion Africa refashions PEP's brandSuperunion Africa, a global branding agency offering digital design and experience services, is proudly responsible for PEP's brand refresh in 2020. 15 Aug 2020 Read more