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From search engines to the user: How SEO has evolvedContrary to popular belief, SEO is all about the user. There is a misconception that SEO is for search engines and if you want to rank higher you must cater to what search engines want. That's not entirely true. Search engines are there for the user, so that means SEO is for the user. The purpose of a search engine is to give users a seamless experience to your website and if a website is not up to Google or search engine standards, then you stand to lose your rankings and customers. That's why SEO is more of a search experience enhancing tool than anything. 22 Oct 2021 Read more

Sprout Performance Partner's consultancySprout Performance Partners' operations have been centered on performance media since inception, with a particular focus on full funnel media strategy and consolidated media buying. As technology has evolved, our strategy has become increasingly customer-centric. As our expertise developed alongside platform capabilities, we acknowledged the demand for consulting in order to improve services to advertisers directly and indirectly through supporting other agencies. And so the Sprout Performance Partners consultancy division was born. As the most prevalent platform in-market, Google Marketing Platform is where our focus lies. We can now proudly announce our status as Google Marketing Platform Service partners, which allows us to support advertisers and agencies on behalf of Google. 1 Sep 2021 Read more

End-to-end marketing and reporting with the Google Marketing PlatformOver the past decade digital marketing maturity and digital marketers' objectives have evolved. 21 Jul 2021 Read more