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Pyrotec specialises in industry-leading product identification solutions. Our extensive service offering includes a comprehensive range of coding and labelling equipment, on-pack identification, informational and promotional devices, and self-adhesive products for offices and homes.
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The competitive advantage of contract packagingIn today's competitive FMCG sector, a product's packaging is no longer just an extension of the manufacturing process. Nor is it just about protecting products and enhancing their functionality. Packaging is now a critical component of brand owners' marketing strategies. 5 Oct 2021 Read more

Labelling as beautiful as the industry it representsA sector that represents beauty must offer packaging that's easy-on-the-eye while still offering substance that meets industry regulations and protects products from counterfeiting. 4 Oct 2021 Read more

Helping older patients understand pharmaceutical labelsAs we get older our eyesight tends to deteriorate, making reading very small text extremely hard. Because most pharmaceutical labels are generally quite small, this can lead to the potential problem of medications being accidentally misused. 3 Sep 2021 Read more

Which laser coder best suits your beverage packaging?Applying best-before dates in the drinks industry make applying best-before dates a challenge. This is because while some technologies can print at high speed, the codes are not permanent and may lead to counterfeiting and non-compliance. One technology that beverage producers are increasingly turning to is laser technology. 2 Sep 2021 Read more

One little label that can make big claimsAgrochemical labels are governed by stringent legal requirements for product labelling. Because of their hazardous chemical compositions, this information ensures the product's safe handling, storage and usage. 20 Jul 2021 Read more

Reliable coding as and when you need itGenerally seasonal, agrochemical products and pesticides are produced in challenging environments. What's more, during peak season coding equipment is pushed to the limit before lying idle during the off-season. 19 Jul 2021 Read more

Cutting costs on packaging production linesHow efficient are your production processes? Even the best factories have a few weak links in the chain. Evaluating the threats to production's bottom line and finding ways to address them is where Pyrotec PackMark can help. 15 Jun 2021 Read more

Creating connections with consumersWhile Covid-19 has changed consumers' buying habits, brand owners continue to shift their understanding of how to create meaningful experiences for consumers using their products' packaging. 11 Jun 2021 Read more

Use packaging to sell more productsTo 'upsell' is a sales strategy used by brand owners to offer consumers opportunities to purchase related products or services, often to make a bigger sale. At retail, an effective and strategic way of doing this is by using an on-pack promotion. It's also a great avenue for supporting marketing campaigns running on other media channels, such as on social media, in print or on the radio. 11 May 2021 Read more

Consumables that reduce total cost of ownershipPyrotec PackMark provides a full range of superior consumables that are based on sound research conducted by its principals' chemists. These consumables are specially manufactured to work best with the OEM equipment, ensuring durability and long life spans. 10 May 2021 Read more

Don't just tell them. Show them how attractive you areFor products wanting to strut their stuff at retail, glitz, glamour, and striking colours are the key features of captivating labels that attract discerning shoppers and get products moving off the shelf. 7 Apr 2021 Read more

Rethink your retail strategyPyrotec PackMedia works with its customers to improve marketing displays that increase consumer interaction and push sales. Whatever your product, Pyrotec PackMedia improves in-store marketing with display strips that are perfect for showcasing smaller products at the ends of shelves, and hang tabs that boost visibility and reduce packaging costs. 7 Apr 2021 Read more

Meeting required standards for coding on plastic bottlesThe beverage, pharmaceutical, industrial, cosmetics and nutraceuticals sectors all commonly use coding and marking applications for bottles. However, they all need their marking to meet certain standards and requirements that depend on the packaging substrate, the production line's speed and the product's intended use. 6 Apr 2021 Read more

Reduce inventory costs with fewer SKUsInventory management is a fundamental building block for the longevity of product-based businesses. Generally, the more line items or stock-keeping units (SKUs) a brand has, the higher the capital investment needs to be to manage them. 24 Mar 2021 Read more

Growing your brand without breaking the bankFor brand owners who are prepared to rethink their approach as they look for a competitive edge, there's a way to avoid the commoditisation trap or, at the very least, differentiate their product's appearance on shelf. 11 Mar 2021 Read more

Protect production uptime with tried-and-tested consumablesFor decades, Markem-Imaje, locally represented by Pyrotec PackMark, has developed consumable solutions for customers' evolving needs and expectations. Compared to third-party supplies or 'grey' consumables, genuine Markem-Imaje consumables protect production uptime by minimising maintenance and changeovers. 4 Mar 2021 Read more

Zero-maintenance intelligent codingLocally represented in South Africa by Pyrotec PackMark, Anser is a trusted manufacturer of product identification coding solutions and a global leader in thermal inkjet technology (TIJ). 2 Mar 2021 Read more

What's in store for on-pack communication in 2021?Following an uncharted year for manufacturers and retailers, emerging trends for 2021 reveal growth for private labels, immersive packaging design and on-pack communication for social initiatives. 1 Mar 2021 Read more

The power of PackLinkPyrotec has long been known for its innovative approach, and PackLink is no different. This customised software provides a fully-integrated coding and labelling tracking system for brand owners and manufacturers who want to increase line visibility while improving efficiency by tracking waste, labour and resources, and limiting downtime by enabling critical decisions to be made on the fly. In short, Pyrotec PackLink helps customers to achieve overall equipment efficiency. 23 Feb 2021 Read more

Simple, effective and secure pharmaceutical labellingProtecting against counterfeiting and warning of tampering or incorrect storage is essential for pharmaceutical products. Add to this increased legislation and consumer demand for information and pharmaceutical manufacturers have many packaging challenges to contend with. 3 Feb 2021 Read more

How NFC communicates with consumersBuilding lasting relationships with consumers and earning their loyalty has never been more important for brand owners than it is in today's increasingly competitive retail environment. Thankfully, technological innovation offers increasingly more sophisticated methods of communicating with consumers, one of which is near field communication (NFC) technology. 2 Dec 2020 Read more

Reducing the cost of human error in the supply chainWhile the global FMCG sector is under pressure from regulators and consumers demanding full product traceability throughout the supply chain, retailers also insist on quality stock on demand at profitable prices. 1 Dec 2020 Read more

5 entrepreneurial attributes that works for PyrotecAs Pyrotec approaches it's 55th anniversary next year, Rowan Beattie, the company's managing director, reflects on the long history of this privately-owned and managed business. 19 Nov 2020 Read more

Making merchandising countIn today's highly visual retail environment, the way products are merchandised in-store has a big effect on sales. 11 Nov 2020 Read more

Simple labelling and quick fault recoveryPrint and apply labelling offers great advantages for production operations, particularly because it is considerably faster and more reliable than manual applications. It also reduces waste, labour and possible operator errors, as well as running costs and downtime. 10 Nov 2020 Read more

Increased product visibility at retailWhile all five senses play a role in the purchasing process, sight remains the most significant. 9 Nov 2020 Read more

Cut coding errors from the supply chainPackaging or labelling waste, rework, reputational damage and regulatory fines are some of the outcomes, besides cost, that result from human error in coding and marking operations. Correct coding is important for ensuring the supply chain operates efficiently and provides retailers and customers with important product information. 4 Nov 2020 Read more

A long-term coding solutionStarting and growing a business are both crucial times for any company. Changes in production type, rate and even packaging formats can make things logistically challenging. The 9330 inkjet coder from Markem-Imaje, locally represented by Pyrotec PackMark, supports manufacturers from the first line of code and adapts as production scales up. 9 Oct 2020 Read more

Digital label printing for quick packaging changesOne of the key benefits of digital label printing is that label designs can be changed to incorporate marketing strategies without having to change the product's look and feel. 8 Oct 2020 Read more

Maximising on-pack communicationsA label is what carries brand and product information to consumers. It helps them to make purchasing decisions, improve their experience of the brand and the product, and it ensures they remain safe when using the product. But what if a label could do a lot more? 2 Sep 2020 Read more

Improved logistics managementLocally available from Pyrotec PackMark, the Drop-on-Demand 4700 Valvejet series from Markem-Imaje is proven to improve logistics facilitation thanks to its high print quality and good visibility from any direction at a distance. 1 Sep 2020 Read more

Everything beverage manufacturers need to know about product codingMarkem-Imaje, locally represented by Pyrotec PackMark, has released a white paper that consolidates everything beverage manufacturers need to know about driving product, case, and pallet coding efficiency while minimising waste and protecting and promoting their brands cost-effectively with low risk. 3 Aug 2020 Read more

How to maximise on-pack information spaceAccurate labelling for the agrochemical industry is paramount, not only for meeting legislative requirements but also for providing information about the safe and effective use of a product. 3 Aug 2020 Read more

How Covid-19 is affecting the labelling industryA whitepaper written by Rachel Littleboy from Fix-a-Form International considers opportunities as well as problems that have arisen in the labelling industry during the Covid-19 pandemic. 10 Jul 2020 Read more

Superior visibility for the supply chainApplied to the outermost layer of packaging, tertiary coding and labelling is crucial to supply chain logistics during warehouse storage and bulk transportation. 9 Jul 2020 Read more

Minimise case and pallet labelling downtime and reworkLaunched in May 2020, Markem-Imaje's 2200 Production Interface, locally available from Pyrotec PackMark, reduces the risk of rework and recalls. It does this by minimising the scope for operator error since label data and formats can be more easily controlled. 26 May 2020 Read more

Packaging solutions in a throwaway societyEven though packaging is necessary, a lot of products have excess packaging where the information that is needed could be applied directly to the product rather than adding packaging to display necessary information. This could be for instructions, legislated, multilingual or promotional information. The packaging not only adds to the cost of the product but also to discarded waste. 25 May 2020 Read more

How to efficiently code flexible film?Flexible film one of the primary packaging materials of choice for food manufacturers and other companies in the fast-moving consumer goods (FMCG) sector. It is inexpensive, efficient to work with and available in a wide range of materials with diverse properties. 4 May 2020 Read more

Blockchain and the pharmaceutical supply chainBlockchain technology can revolutionise many aspects of our lives, one of which is providing a secure, interoperable system for improving the visibility of pharmaceutical value chains. 4 May 2020 Read more

Service matters, now more than ever beforeWhile procuring equipment is often the first step in a relationship between customers and suppliers, after-sales support and rapid response to breakdowns is what will bind relationships and create long-term trust and loyalty. 3 Apr 2020 Read more

The future ain't what it used to beJust in our lifetime, we've replaced vinyl records, cassette and VHS tapes with CDs and DVDs, and, more recently, with digital downloads of our favourite movies, series and music. 2 Apr 2020 Read more

7 functions of smart packagingA white paper recently published by Future Market Insights (FMI) claims that the popularity of smart packaging is increasing in consumer goods and logistics services. 26 Mar 2020 Read more

A diamond giveaway for a diamond jubileeThe 60th anniversary of Queen Elizabeth's reign, or 'diamond jubilee', was a national celebration in the UK. While many well-known consumer brands attempted to link their promotional activity to this historic event, few did it with more extravagance than the luxury ready-made dessert brand Gü. 3 Mar 2020 Read more

Case coding that's larger than lifeThe Markem-Imaje 5800 large character inkjet case coder, locally available from Pyrotec PackMark, is ideal for coding and marking texts, dates or logos in printing heights up to 65mm. 3 Mar 2020 Read more

SA's first locally produced non-alcoholic distilled botanical productsAfter launching South Africa's first distilled alcohol-free botanical spirits in 2018, Vermont Vergin SA launched two ready-to-drink (RTD) botanical cocktails at the end of 2019. 24 Feb 2020 Read more

Markem-Imaje and Systech International join forcesMarkem-Imaje, part of the Dover Corporation, and Systech International have joined forces to reinforce their leadership in product traceability, regulatory compliance and brand protection. 24 Feb 2020 Read more

Prestige for the massesAccording to Wikipedia, masstige is a marketing term that means downward brand extension. A combination of the words 'mass' and 'prestige', it describes masstige as 'prestige for the masses'. 3 Dec 2019 Read more

Speed up production with print and apply labellingPrint and apply labelling offers great advantages for production operations, particularly because it's considerably faster and more reliable than manual applications. It also reduces waste, labour and possible operator errors, as well as running costs and downtime. 2 Dec 2019 Read more

Safeguards for consumers: food labellingIn South Africa, there are many regulations relating to the production, marketing and labelling of food to protect consumers. 6 Nov 2019 Read more

Are QR codes still worth using?QR (quick response) codes have been around since 1994. However, it wasn't until somewhere between 2010 and 2011 that they became commonplace, primarily because smartphone technology added a new layer to the codes, creating a gateway to many different forms of content. 30 Oct 2019 Read more

Flexible film coders improve efficiency and deliver higher performance printsFlexible film is a popular packaging format for food, cosmetics, pharmaceutical and building products. The launch of Markem-Imaje's three new thermal transfer overprinters (TTO), with new-to-market functionality, makes it quicker to code these surfaces while improving costs by providing deeper insights into production downtime and minimising mistakes. Markem-Imaje is locally represented in South Africa by Pyrotec PackMark. 29 Oct 2019 Read more

Why packaging coding mattersCoding and marking includes barcodes, serialisation codes, and expiry or 'best by' dates. Their purpose is to keep manufacturers, retailers and consumers informed about a product, its origin, authenticity and shelf-life. 10 Oct 2019 Read more

Keeping agrochemicals safeIncorrectly used and in the wrong hands, agrochemicals can have serious consequences for the health of users, the public, and the environment. To protect stakeholders from unnecessary exposure and misuse, effective and clear agrochemical packaging and labelling is necessary. 1 Oct 2019 Read more

Quality coding assuredFor product identification and traceability solutions, Markem-Imaje, locally represented by Pyrotec PackMark, is a trusted global manufacturer that offers reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems. The company delivers fully integrated equipment and systems that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes. 30 Sep 2019 Read more

Marketing to South Africa's Top MillionThe Top Million research report into South Africa's 'upper middle class' households in 2019 has been released by the UCT Marketing Institute and ad agency M&C Saatchi Abel. 27 Sep 2019 Read more

Promotions that pack a punchWith as many as 70% of purchasing decisions made in-store, and 68% of purchases being impulse-driven, brand owners need their products to pack a punch at retail. 28 Aug 2019 Read more

Slick coding for primary packagingIn today's manufacturing environment, the latest equipment with its cutting-edge features ensures seamless production and fast turnaround times. For end-of-line packaging operations, efficient coding and labelling equipment is essential - no code means no product. 26 Aug 2019 Read more

How to turn manufacturing data into knowledgeIn today's competitive manufacturing environment where time to market is crucial, brand owners and manufacturers need data that provides valuable insights that drive business results. With speed, quality and supply chain security top of mind, a software system that brings all manufacturing-related data together from multiple sources is more important than ever. 22 Aug 2019 Read more

Pharmaceuticals: Creating more on-pack spaceIn the pharmaceutical industry, on-pack communication is a complex issue. Not only must manufacturers ensure that their brands and products are instantly recognisable, they must also comply with labelling legislation, regulations and standards that require a significant amount of information on the label or product packaging that is clear and legible. 1 Aug 2019 Read more

The role of pharmaceutical labelling in anti-counterfeitingIt is estimated that the UK loses more than £6.4bn each year to counterfeit and black-market goods. This is a major problem that endangers the health and safety of consumers, damages brand reputation, and funds criminal activity. 29 Jul 2019 Read more

Coding made simpleMarkem-Imaje's 9000 Series of small character inkjet coders are full-feature printers that are designed for demanding manufacturing environments, general purpose, and very specific applications, such as high-contrast and high-performance marking. Markets for these coders include food, beverage, cosmetics, toiletries, electrical equipment, electronics, cables, tubes and profiles. 26 Jul 2019 Read more

Coding for nude foodPick n Pay has announced that shoppers can now bring their own transparent and sealable containers to some of its stores to load up on fruit and veg, instead of having it packaged in plastic. 25 Jul 2019 Read more

Real-time code verification for more applicationsThe expansion of Markem-Imaje's 'Mark & Read' camera and software system lets manufacturers tailor the level of code verification that best suits their application needs and budgets. As products go down production lines, users can now choose to simply check the code's presence on packs or also include readability and data accuracy. 24 Jun 2019 Read more

Blending in with the brandBaxter Foods wanted to use a number of different languages for the ingredients and nutritional information on its range of Jack Daniel's barbeque sauces. 21 Jun 2019 Read more

Pallet labelling in the toughest environmentsCimPak pallet labelling systems from Markem-Imaje are available in South Africa from Pyrotec PackMark. 13 Jun 2019 Read more

Connected packagingWe're beginning to see a lot more development in the packaging sector when it comes to intelligent, smart or connected packaging. 6 Jun 2019 Read more

Improving supply chain transparencyMarkem-Imaje has released six packaging intelligence solutions that help manufacturers digitalise their supply chains more easily and cost-effectively to maximise profitability through improved line efficiency, reduced waste, and better compliance while offering more protection and promotion for their brands. 31 May 2019 Read more

What's driving digital label printing growth?A report published by Smithers Pira last year, explores the many drivers for growth in the digital print for packaging industry. The company's research reveals that as populations increase and consumers in industrialised regions enjoy growing income, packaging demand continues to rise. Meanwhile, in more developed regions average household sizes are falling, reducing average print runs and therefore playing to the strengths of digital packaging. The variable data capability of digital presses also allows for versioning and personalisation, as well as enabling rapid response of short runs. Also, because of stringent labelling requirements, the use of late-stage customisation to print the final details of a pack or label is being used more. 30 May 2019 Read more

A smart mark for high-volume extrusion manufacturingAs a high-volume manufacturing process, extrusion requires product marking equipment that performs optimally at high speeds in demanding environments. Manufacturers in the pipe, cable, tube or profile industries, need a coding solution that meets these demands and offers an attractive total cost of ownership. 2 May 2019 Read more

The cost of coding errorsHuman error is the cause of most coding errors, which can affect product quality and reputational damage for brands. They also cost money in terms of packaging or labelling waste, reworking time and may even result in regulation fines. Correct coding is important for ensuring the supply chain operates efficiently and providing retailers and customers with important product information. 30 Apr 2019 Read more

Space for agrochemical safety messaging on packExposure to chemicals can cause numerous immediate or long-term health effects that include headaches, poisoning, respiratory illness, burns and birth defects. 29 Apr 2019 Read more

5 benefits of digital label printingIn March this year, with a clear vision for the future to drive growth, Pyrotec PackMedia announced a groundbreaking first for Africa - the purchase of a Durst Tau 330 RSC eight-colour digital label press. 26 Apr 2019 Read more

Pyrotec PackMedia sets the bar with digital label printingDuring March, Pyrotec PackMedia launched a first for the African continent at Propak Africa 2019. The groundbreaking purchase of a Durst Tau 330 RSC eight-colour digital label press, which will form the foundation of the company's latest venture into digital label printing, caused great excitement at the show. 8 Apr 2019 Read more

A full product line-up at Propak AfricaPropak Africa, the largest packaging, food processing and labelling exhibition in Africa, was held at the Expo Centre Nasrec, Johannesburg, South Africa in Gauteng from 12-15 March 2019. 5 Apr 2019 Read more

Agile: Beyond the buzzword for PyrotecAgile - one of business's trending buzzwords. But what does it mean? 4 Apr 2019 Read more

Industrial printing made easyCoding and marking is the method of printing essential product and traceability information onto packaging, labels and other manufactured goods and materials. These include barcodes, serialisation codes, and expiry or 'best by' dates. 5 Mar 2019 Read more

A smart little tag with a big messageAs technological innovation increases so too do customers' demands. With so much choice on offer, consumers not only know what a great customer experience is, they also know when a company makes them feel special and where they'd prefer to spend their money. Building lasting relationships with consumers and earning their loyalty is therefore a primary focus for brand owners. 1 Mar 2019 Read more

Disruptive technology for constructive changeThe word 'disruption' is a noun, used to describe a disturbance or problem that interrupts an event. So, when we talk about disruptive innovation or disruptive technology, these phrases may evoke thoughts of chaos. However, when done right, disruptive technology can break the confines of old-school thinking. In fact, the terms disruptive innovation or disruptive technology are used to express any constructive change that creates a new way of doing things and replaces the previous approach with an often ground-breaking, improved model. 21 Feb 2019 Read more

Satisfy your most demanding customerFor many years Rowan Beattie, Pyrotec's managing director, has been known for emphasising to his staff that "by satisfying our most demanding customer we'll satisfy all our customers". 13 Feb 2019 Read more

A generation without labelsAccording to Vaughan Croeser, brand director for Castle Lager Africa, 'the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people'. To help fix this divide, Castle Lager Africa launched its thought-provoking and well-received #smashthelabel campaign. 12 Feb 2019 Read more

Case study: Sunny Raisin on-pack promotionAs the UK's leading supplier of dried fruit and seeds, Whitworths chose Fix-a-Form® promotional peel-and-reveal labels from Denny Bros for its on-pack £1 off-next-purchase cross-promotion. 11 Feb 2019 Read more

Valvejet printer line extension improves uptime, flexibility and readabilityWith the launch of the 4700 drop-on-demand (DOD) valvejet coder from Markem-Imaje, valvejet printer users can now add ink on-the-fly without stopping high-speed production. They can also print two sides of a case simultaneously or very large characters on one side to enhance code readability and help minimise logistics mistakes. 4 Feb 2019 Read more

Trends driving on-pack promotionsIn October 2018, Mintel revealed six key consumer trends that will impact global markets in in 2019 and beyond. In its report, Mintel states that the global consumer landscape will evolve as never before, driven by themes of privacy, individuality, wellness, convenience and connectivity. 30 Jan 2019 Read more

The future of pharmaceutical packagingSerialised coding is an excellent anti-counterfeiting measure and, because of this, several countries around the world have made it a legal requirement for their pharmaceutical industries. 28 Nov 2018 Read more

Continuous vs thermal inkjet printingThe two primary inkjet technologies used in the packaging industry are continuous inkjet (CIJ) and thermal inkjet (TIJ) printing. When deciding which is best for a specific application, there are several operating features to consider. 26 Nov 2018 Read more

The benefits of multi-page booklet labelsMany South African brand owners don't make optimal use of their packaging and labelling space. This is not only prime real estate where brands can communicate with consumers but also a mandatory platform for the pharmaceutical sector, for example, to clearly display dosage instructions and contra-indications. 15 Nov 2018 Read more

Uninterrupted production for high-pressure coding environmentsUnlike other printing technology, continuous inkjet (CIJ) printers operate at low cost because they run for many hours before requiring a service. 30 Oct 2018 Read more

Packaging trends: blockchain, AR and smart sensorsWhile South Africa may be slightly behind the curve, blockchain for packaging, AR and smart sensors are setting trends abroad. However, while they're creating much interest, these technologies are still developing. It may take time for consumers to understand the value of this on-pack communication approach - and readily accept it. Until then, it is worth keeping an eye on these smart packaging developments. 29 Oct 2018 Read more

Pyrotec and The Age of AgileThe Age of Agile is the title of Steve Denning's most recent book that describes a shift in business to adopt an agile mindset for management, leadership, innovation and narrative. 25 Oct 2018 Read more

Track and trace with PackVerifiTrack-and-trace technology ensures that brand owners can track their products throughout the supply chain and, among other things, protect their shipments against counterfeiting. To do this, product coding and marking is essential for providing traceability information that is displayed on packaging. 27 Sep 2018 Read more

Case study: At the heart of innovationAt the leading-edge in products and processes, Noberasco has chosen Markem-Imaje as its printing partner. SmartDate X60 printers are operating on the lines of the new site of Carcare, ensuring quality and reliability. Strong points include the benefits of SMILE long-term leasing and Markem-Imaje's solution-provider approach. 19 Sep 2018 Read more

Do nutritional labels work?According to Denny Bros Ltd, the inventor of the Fix-a-Form® booklet labels, the UK government turned to informational labelling to help tackle the growing levels of obesity among Britons. Many products now have traffic-light labels on the front of their packaging, showing the levels of ingredients, such as salt and fat, in the product. However, some have suggested that these red, amber and green designs don't work. 14 Sep 2018 Read more

The balancing act of packaging design and product informationUnlike the seasonal fashion designs for clothing, packaging design trends seem to stick around for some time. However, as we rapidly approach the end of 2018, there are some that are no longer finding traction on retail shelves. 13 Sep 2018 Read more

Calculating your return on investmentIn today's competitive business environment, staying ahead of the game is essential. To do this, manufacturers need to ensure that their equipment remains effective and runs optimally at all times. 5 Sep 2018 Read more

A consumables value proposition you'll want to know aboutWidespread budget constraints may tempt manufacturers to cut consumable costs by opting for cheaper options. However, for coders and thermal transfer printers, choosing cheap options over those that are tried-and-tested and specifically designed will cost more in the long run. 27 Aug 2018 Read more

Packaging that tells a storyOn-pack promotions are one of the most frequently used methods of differentiating products at retail to boost sales, evoke an emotional response and drive brand loyalty. 23 Aug 2018 Read more

Are cosmetics companies doing enough for diversity?On 9 August 1956, about 20,000 women marched to the Union Buildings in Pretoria in protest of legislation aimed at tightening the apartheid government's control over the movement of black women in urban areas. Today, on 9 August, Women's Day commemorates this historical march while the month of August - Women's Month - draws attention to the significant issues South African women still face. 22 Aug 2018 Read more

What is thermal transfer overprinting?Thermal transfer overprinting (TTO) is a digital printing process that offers an alternative to hot stampers and other traditional analogue printing techniques. 8 Aug 2018 Read more

Trust creates a competitive advantage for businessBusiness success is dependent on a dynamic network of positive relationships, of which trust is a critical component. Trusting relationships in your business network extend to all your stakeholders - your customers, employees, suppliers, and shareholders. 1 Aug 2018 Read more

Sampling made simpleFree samples are a tried-and-tested marketing tool that, with an increase in the number of shoppers looking for bargains in today's tough economic climate, have never been more relevant. 25 Jul 2018 Read more

Best equipment for 'best before' datesRetailers use 'best before' dates on food products as an indication of quality, showing that although the food is no longer at its best, it is still good to eat. 'Use by' dates show consumers when perishable foods, such as meats and dairy products, are no longer safe to eat. 19 Jul 2018 Read more

More than just a standard printerPyrotec's machinery division, Pyrotec PackMark, has launched the new 9405 Continuous Inkjet (CIJ) coder from the trusted global manufacturer of product identification and traceability solutions, Markem-Imaje. 18 Jul 2018 Read more

More than just a labelWhile every aspect of a product matters, it's the design, packaging and labelling that draws consumers to choose one product instead of another from cluttered retail shelves. With consumers looking for price and quality, if a pack's label doesn't look good consumers won't buy the product. 13 Jul 2018 Read more

Smart marketing for discerning shoppersConsumers are complex. Understanding your target market is one thing, but attracting their attention is quite another - particularly as traditional methods of advertising and marketing alone are no longer driving sales. 11 Jul 2018 Read more

Is text alone enough for pharmaceutical labelling?In general, the medical world has been moving ever closer to including more information on its pharmaceutical labels as it's thought this is the best way to ensure consumers have all the knowledge they need to take their medicine safely, without consuming too much, or missing vital instructions. 3 Jul 2018 Read more

The cost-effective way to streamline traceabilityThe world's first print-and-apply labelling system capable of attaching printed barcodes to adjacent sides of a case, as recommended by GS1-128 and without major disruption to existing production lines, is now globally available from Markem-Imaje, and locally from Pyrotec PackMark. 29 Jun 2018 Read more

Together, We GrowWith the imminent separation of Tower from the Pyrotec brands, Pyrotec assures its stakeholders of its steadfast approach to focusing on its strengths and continuing to grow within the markets it serves. 26 Jun 2018 Read more

Around-the-clock serviceIn today's competitive business environment, staying ahead of the game is the game. To do this, manufacturers need to ensure that their equipment remains effective and runs optimally at all times. 21 Jun 2018 Read more

The effects of counterfeitingBacked by an illicit industry considered to be one of the largest in the world and costing the global economy billions of dollars, counterfeit goods are on the rise. 13 Jun 2018 Read more

Why barcodes matterMany of us take barcodes, also referred to as UPC and EAN codes, for granted because they're so commonplace. However, with only some basic printing equipment and a readily available barcode scanner, this technology offers significant benefits to manufacturers and brand owners as products move through the supply chain. 7 Jun 2018 Read more

Scanning first time, every timeIn a white paper recently released by Markem-Imaje, locally represented by Pyrotec PackMark, consideration is given to whether GS1-128 barcodes are on track to become the most adopted global standard for retail grocery and foodservice packaging. 29 May 2018 Read more

How to boost sales at point of purchaseWhile all five senses play a role in the purchasing process, sight remains the most significant. 23 May 2018 Read more

Do-It Hang Tabs - Hang, promote and sellGrabbing shoppers' attention in the grocery aisle on a crowded supermarket shelf or at the point of purchase is becoming much more challenging, especially when competing against brands with bigger marketing budgets. 11 May 2018 Read more

Total recallThe news across the globe about South Africa's calamitous listeriosis outbreak continues to make headlines. By 26 March, 982 laboratory-confirmed listeriosis cases across the country were reported to NICD since the beginning of January 2017, and 189 deaths recorded. 23 Apr 2018 Read more

How packaging promotes consumer healthThe World Health Day message on 7 April was simple: giving people access to healthcare without the prospect of financial hardship. This is regardless of where they're from, whether in Africa, Asia, South America or the United States. What matters according to the World Health Organisation (WHO), which is behind the campaign, is that there's "Health for All". 19 Apr 2018 Read more

Three reasons product placement and cross-merchandising are importantCross-merchandising will help you get the most out of customer traffic in your store. Consumers also benefit from the suggestion of additional, complementary items. Positive shopping experiences are sure to help you attract customers, create customer loyalty, and increase sales. 9 Apr 2018 Read more

What hang tab is right for your retail display?Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you're going to have to spend on hanging supplies like hang tabs and display strips. 27 Mar 2018 Read more

Five signs a label is counterfeitThe problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world. 26 Mar 2018 Read more

Why on-pack promotions workAn on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia's Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign. 23 Mar 2018 Read more

Packaging: Multiple purposes, one platformModern-day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. 7 Mar 2018 Read more

Continuous performance: continuous inkjet codersDoes your business rely on technologies that offer reliability, speed and flexibility? When it comes to your printing, coding and marking requirements, continuous inkjet (CIJ) technology is an ideal choice. 27 Feb 2018 Read more

Special occasions: Ideas for your on-pack promotionSpecial occasions like Valentine's Day, Mother's Day, Father's Day, Halloween and even Braai Day (South Africa's Heritage Day) are key events on most brands' marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love. 21 Feb 2018 Read more

High-precision coding for flexible packagingManufacturers have a constant battle to meet the high demands required for coding and marking packaging while maintaining operational costs. 19 Feb 2018 Read more

Convenient coding: The hand-held printerCoding and marking have come a long way since the concept of a machine-readable barcode was first patented in America in 1949. Innovation in this field has been fuelled by a growing demand for solutions that enable traceability through the entire value chain. It's also been driven by a demand for coding technology that produces durable and legible codes, efficiently, on a variety of substrates. 14 Feb 2018 Read more

Booklet labels market set for rapid growthAccording to Future Market Insights, the global booklet labels market is set for rapid growth. North America is leading the race, followed by the Asia Pacific region, but in the Middle East and Africa growth remains sluggish. 13 Feb 2018 Read more

Short lead time? Get your promotion to market quicklyAt the beginning of the year, many customers are looking for great value in store - making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you're looking for an effective way to grab attention at the point of sale - where it really counts - on your incredible seasonal offer, your back-to-school items, or your Valentine's Day goodies. 8 Feb 2018 Read more

Pyrotec restructures to focus on market strengthsPyrotechnical Marketing (Pty) Ltd (Pyrotec), which includes Tower, PackMedia and PackMark, has been operating as one company for the past 50 years. In the last two years, the PackVerifi, Pyrotec Finance and PackLink brands have been added to the company's service offering. 29 Jan 2018 Read more

Do-It Hang Tab testingPyrotec PackMedia is the sole distributor of Do-It® Corporation's Hang Tabs and Display Strips in South Africa. 23 Jan 2018 Read more

On-pack trends: Augmented reality-enabled packagingIn theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. 18 Jan 2018 Read more

Bar codes: Back to the beginningBar codes - and more modern versions such as two-dimensional codes and QR codes - allow organisations around the globe to uniquely identify their products and trace these at every point along the value chain. It's difficult to imagine life without machine-readable product codes, but this concept has only been in commercial use since the 1970s. 29 Nov 2017 Read more

Value-adding and compliant labelling solutions for the agrochemical industryIn the interests of keeping customers and the environment safe - and, of course, to comply with the stringent legislation governing packaging and labelling in this industry - agrochemical companies have to ensure that they communicate a large volume of product information on pack, in the correct way. 22 Nov 2017 Read more

Get the conversation going with QR codesAs the use of smartphones continues to increase so does the popularity of QR (quick response) codes. Now commonplace, QR codes can be seen on packaging labels, signage, and even television commercials. 20 Nov 2017 Read more

Versatility and agility on show at Propak CapeThe highly successful Propak Cape exhibition, held between 24-26 October, received positive feedback from exhibitors and visitors. Interactive displays, live demonstrations and technical presentations for the FMCG processing, packaging and allied industries once again made this an industry flagship event with some 6,000 visitors attending during the three-day event. 14 Nov 2017 Read more

Software that supports innovation, productivity and profitability on your packaging lineDigital technology and data has a valuable role to play in modern production and packaging lines, where speed, efficiency and uptime are the cornerstones of success. 1 Nov 2017 Read more

Merchandise your products with a Do-It FlexiTab Hang TabDo-It® FlexiTab Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are distinguished by a thicker hang hole area and thinner adhesive area and have been designed to hang onto both single and double-wire peg hooks. Ideal product packages include curved, uneven, or uniquely shaped packages, such as candy, gum, consumer electronics, tubes. 23 Oct 2017 Read more

Your label: The perfect platform for holiday promotionsThe build-up to the end of the year and the festive season itself is a busy and profitable period for many product owners. This is an ideal time to use special offers and competitions to boost sales and customer engagement. 18 Oct 2017 Read more

Traceability through the supply chainCoding and marking is the way in which essential product and traceability information is displayed on products, labels and packaging. 16 Oct 2017 Read more

How to enhance brand loyaltyThe pinnacle of successful marketing is to attract loyal customers who consistently purchase products from their favourite brands. For brand owners to achieve this highly coveted position in today's competitive retail environment, they need to continuously engage with consumers to identify their needs and expectations, and then meaningfully respond to their emotional values. 11 Oct 2017 Read more

Smart technologies are getting more intelligentArtificial intelligence (AI) may not be a new field of technology, but it has recently gained traction. Thanks to rapidly increasing computational power and the rise of Big Data, there are more business cases for smart technologies emerging every day. While we're not yet cruising around in self-driving cars, one area of AI that is attracting attention is machine learning, where algorithms are being developed that 'learn' continually and therefore meet goals faster and more successfully. 4 Oct 2017 Read more

Customised coding and labelling solutionsPyrotec's machinery division, Pyrotec PackMark, has launched a new service, known as Line ID (Line Identification), to provide a fully integrated customised coding and labelling tracking system for its customers. Line ID assists customers to increase line visibility while improving efficiency by tracking waste, labour and resources; and limiting downtime by enabling critical decisions to be made on the fly. In short, Line ID helps customers to achieve overall equipment efficiency. 29 Sep 2017 Read more

Need a moisture-resistant label?Many of our clients need more from their product labels than standard labelling solutions can offer them. Some clients require labels that can accommodate extra content due to all the mandatory information that must be included on-pack, often in multiple languages, to comply with the laws that govern their industries. 28 Sep 2017 Read more

Cutting complexity from codingEvery business involved in production and packaging aims for optimum efficiency in their coding processes. No organisation can afford the frustration of unnecessary breakdowns or downtime due to complex maintenance problems. In this environment, the demand for reliable, innovative coding equipment that saves time, cuts operational costs and comes underpinned by excellent service, is at an all-time high. 20 Sep 2017 Read more

Two birds, one stoneHow do brand owners comply with the vast array of acts, regulations, guidelines and codes required on FMCG packaging and still achieve the shelf shout products need to stand out on cluttered retail shelves? 5 Sep 2017 Read more

Merchandise your products with a Do-It Slot Hang TabDo-It® Slot Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are distinguished by the delta- and euro-hole styles and have been designed to hang onto both single and double-wire peg hooks. Cold meats and DVD/CD packages are among the ideal products for these slot hang tabs. 29 Aug 2017 Read more

E-cigarette manufacturers: Is your labelling in line with global best practice?In South Africa, there is currently no specific legislation that governs the labelling and marketing of electronic cigarettes (e-cigarettes) and other products in the wider vape industry. 23 Aug 2017 Read more

The foundation for cosmetics confidenceConsumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels. 21 Aug 2017 Read more

At your servicePyrotec's machinery division, Pyrotec PackMark, is fully invested in after-sales support and rapid response to breakdowns or technical challenges. Evidence of this commitment can be seen by its multi-tiered approach that includes service level agreements (SLAs), on-site service (OSS), and a dedicated 24/365 technical support helpline. 15 Aug 2017 Read more

Build agility into your packaging line with this compact handheld coderAvailable for the first time in South Africa, Pyrotec PackMark's Coding and Labelling Machinery Division is proud to bring you the ultra-portable Anser U2 Mobile handheld printer. 10 Aug 2017 Read more

Merchandise your products with a Do-It Round Hole Hang TabDo-It® Round Hole Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are strong, easy to apply and are distinguished by the round hang hole style which has been designed for hanging smaller, lightweight items on single-wire peg fixtures, such as tissue packets, sachets and sweet packets. 25 Jul 2017 Read more

More than just a standard printerPyrotec's machinery division, Pyrotec PackMark, has launched the new 9405 Continuous Inkjet (CIJ) coder from the trusted global manufacturer of product identification and traceability solutions, Markem-Imaje. 18 Jul 2017 Read more

Stretching brand awarenessIn today's tough economic climate it's never been more important for products to draw consumers' attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools? 11 Jul 2017 Read more

The benefits of serialised codingSerialisation is the process of assigning each product or product component with a unique serial number or code. This makes it possible to trace these items as they move from the production and packaging floor through the supply chain and on to the end user. This unique identifier is printed onto these items using coding or marking equipment. 5 Jul 2017 Read more

Understanding digital transformation in a manufacturing contextA range of advanced digital technologies are reshaping the manufacturing environment, shifting the way that businesses in the sector operate. These innovations are predicted to bring about the next industrial revolution. Known as “Industry 4.0”, this manufacturing era will be focused on offering increased speed to market and better value for money. However, while previous industrial revolutions were focused on mass production, this new chapter will be more focused on flexible production, to meet the growing demand for more personalised, customised products. 28 Jun 2017 Read more

The business benefits of booklet labelsMany businesses in South Africa are not making optimal use of their packaging and labelling space. Not only is your product labelling a valuable brand platform that comes into direct contact with customers in the retail environment, but it is also a space - in certain industries - that needs to accommodate a large amount of mandatory text such as dosage instructions and contra-indications. 21 Jun 2017 Read more

Code with ConfidenceMarkem-Imaje, a global leader in marking and printing solutions, has introduced Code with Confidence, a simple, tailored, comprehensive range of services solutions for customers worldwide. This new approach to services helps customers to increase reliability, efficiency, and profitability by ensuring production output, maximising life cycle performance, and providing cost predictability. 14 Jun 2017 Read more

Do-It article: Cross-merchandisingCross-merchandising is the retail practice of marketing or displaying complementary products together, with the aim of generating additional revenue. 14 Jun 2017 Read more

Getting the message acrossIncreased legislation and consumer demand for product information presents many packaging problems for the information-driven pharmaceutical and agrochemical sectors. However, Pyrotec PackMedia's informational Fix-a-Form® booklet label increases the space, many times over, usually available for mandatory text such as dosage instructions, contra-indications and product descriptions, often in multiple languages. 9 Jun 2017 Read more

The benefits of marking and codingFor those who are new to packaging or supply chain management - marking and coding is the method of printing essential product and traceability information on packaging, labels and other manufactured materials. Everyday examples include barcodes, serialisation codes, and expiry or ‘best by' dates. 7 Jun 2017 Read more

Fix-a-Form case study: Spanish seafood producer uses Booklet Labels to inspire purchaseWhen Spanish seafood producer Salazones Fersa SL wanted to enhance awareness and boost sales of their fish products, the marketing team chose to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked to the brand; and it also makes an impact at the point of purchase - grabbing customers' attention while they are fully engaged in the shopping process. 30 May 2017 Read more

Big benefits of smart laser codingNo matter what the application, the SmartLase C150 and C350 from Markem-Imaje - locally distributed by Pyrotec ParkMark - offer impressive benefits for laser coding on paper-based cartons for the food industry. 15 May 2017 Read more

Tips for successful hang tab performanceDo-It® Hang Tabs have been designed to hang products on peg hooks and display strips - anywhere that consumers can see them. Unfortunately, sometimes, a hang tab fails to hold the product in place. 12 May 2017 Read more

Defeating pharmaceutical counterfeitersYou just need to look at the list of news headlines on the US Food & Drug Administration (FDA) website to realise the worldwide prevalence of counterfeit drugs. 10 May 2017 Read more

Offer more value on-packIn the current economic climate, almost all consumers are minding their budgets and looking for products and services that offer them maximum value for their money. While promotions, giveaways, special offers, discounts, sales and competitions all have their place - it is also important to remember that value is not about the most affordable product, but the one that offers more for less. 4 May 2017 Read more

Intuitive case codingPyrotec's machinery division, Pyrotec PackMark, has launched the new 4500 Drop on Demand (DOD) Valve Jet coder from trusted global manufacturer of product identification and traceability solutions, Markem-Imaje. 20 Apr 2017 Read more

Selecting the right hang tab for your productPyrotec PackMedia is the proud sole SA distributor of Do-It® Hang Tabs. Do-It® Hang Tabs are plastic, self-adhesive merchandise display hangers that can turn almost any packaging into a peg-ready product. 12 Apr 2017 Read more

A master storytellerFrom luxurious and extravagant or playful and colourful to plain and simple, a wine label's job is to catch the eye of the consumer and tell a story. 11 Apr 2017 Read more

Fast, accurate bottle codingDesigned for accuracy, quality, line efficiency and ease-of-use, the Markem-Imaje SmartLase series offers the ideal solution for coding on lightweight PET bottles with no risk of piercing, even when the walls of the bottle are very thin. 4 Apr 2017 Read more

Collect them all! Using Fix-a-Form to boost sales through collectablesOffering a free gift with purchase is a tried-and-tested marketing technique that offers customers an additional incentive to buy your product. When you take this a step further and make this value-add a set of collectable stickers, fridge magnets, cards, tattoos or something more relevant to your target market – you're not only rewarding shoppers for selecting your product, but also encouraging repeat purchase as customers are inspired to ‘collect them all'. 22 Mar 2017 Read more

Hang, promote and sell!Do-It® Hang Tabs and Display Strips, available from Pyrotec PackMedia, offer the best in merchandising solutions. Our hang tabs have three main aims: to hang, promote and sell. 14 Mar 2017 Read more

Challenging outdated laser coding perceptionsLocally represented by Pyrotec PackMark, global coding and marking specialist Markem-Imaje has produced a guide to help manufacturers meet the technical challenges commonly encountered on today's production lines. The guide specifically focuses on laser coding technology and considers how the use of more complex and longer codes, coupled with increasingly demanding regulatory standards, is affecting everyday operations. 13 Mar 2017 Read more

The connected consumerThere's no doubt about it, times are a-changing. Emerging consumers – the digital natives who speak the language of computers, video, games and social media – expect brands to offer new experiences. As the Internet creates a behaviour economy, packaging needs to play its part too and become more experiential. 10 Mar 2017 Read more

Fix-a-Form case study: Wall's rolls out a successful competitionWall's is a range of great-tasting savoury pastries that are free from artificial colourings and flavourings; and perfect for any meal or occasion. The brand is owned by the Addo Food Group in the UK. 8 Mar 2017 Read more

The labelling solution for the pharmaceutical industryIn the pharmaceutical industry, on-pack communication is a complex issue. Not only must firms ensure that their brands and products are instantly recognisable, but they must also comply with labelling legislation, regulations and standards that require a significant amount of product details to be included clearly and legibly on the label or packaging. 28 Feb 2017 Read more

Do-It Hang Tabs - Materials and safetyDo-It Corporation, manufacturers of Do-It Hang Tabs and Display Strips, take all environmental concerns seriously. As a company, they continually look for ways to reduce their carbon footprint on the environment. From product design, to manufacturing and recycling, Do-it always strives to comply with or exceed environmental requirements. 21 Feb 2017 Read more

Flying the flag at KITEBeing held from 26-28 July at the Durban Exhibition Centre, the KwaZulu-Natal Industrial Technology Exhibition (KITE) is a horizontal trade show that showcases industrial products, services and solutions targeted at industrial industries in the KwaZulu-Natal region. 20 Feb 2017 Read more

Protection for the agrochemical sectorIncorrectly used agrochemicals can have serious consequences for the health of users, the public, and the environment. Key to protecting all stakeholders from unnecessary exposure and misuse is effective and clear agrochemical packaging and labelling. 13 Feb 2017 Read more

A new generation of technical expertsPyrotec PackMark offers the very latest labelling, coding and print and apply equipment from our principals – international industry leaders Markem-Imaje, Altech and Harland Machine Systems. The cutting-edge technology that we provide requires the services of an expert technical team. Fortunately, our new generation of technicians and apprentices are up to the challenge. 1 Feb 2017 Read more

Investing in skills developmentPyrotec PackMark – an industry-leading brand within the privately-owned Pyrotec stable – offers a comprehensive range of labelling, coding, print and apply labelling equipment, and consumables. 24 Jan 2017 Read more

The importance of routine maintenance on your packaging lineWe've all heard that prevention is better than a cure, but do you heed this advice when it comes to your packaging line? 20 Jan 2017 Read more

Less packaging, more salesThe country's widespread water restrictions are a stark reminder of the dire and ongoing need to reduce, reuse and recycle. As with the need to save water, brand owners are constantly on the look-out for ideas to reduce their packaging while simultaneously boosting sales. One simple solution to this conundrum is to make use of a Do-It® Hang Tab from Pyrotec PackMedia. 19 Jan 2017 Read more

Facing your product in the eye of consumersThe face of your product is the advert for your product (or brand) as it provides product information to consumers. 14 Dec 2016 Read more

Easy does it!Is your product easily removable from displays? Are retailers able to restock your product? If not, Do-It® Hang Tabs and Display Strips are your solution. 30 Nov 2016 Read more

Pyrotec PackMedia: A brand you can trustCelebrating its 50th anniversary this year, Pyrotec has many success stories under its belt - one of which is the Pyrotec PackMedia brand that boasts a 34-year partnership with Fix-a-Form® International, a UK-based company with a history dating back to the 1970s with the invention of Fix-a-Form® booklet labels by Denny Bros. 23 Nov 2016 Read more

Why service level agreements matterIn the packaging and manufacturing sectors, procuring equipment is often the first step in the relationship between customers and suppliers. However, after-sales support and rapid response to breakdowns or technical challenges is what will most likely bind relationships and create long-term trust and loyalty. 16 Nov 2016 Read more

Improve data management on your production line with CoLOS softwareThe IEC predicts that by the year 2020, the amount of data generated by people and machines will expand by 40% per year to reach a staggering total of 35 zettabytes. What can businesses in the manufacturing, packaging and labelling industries do with all this information? 2 Nov 2016 Read more

New labeller triples productivityMachines, technology and improved techniques are all crucial factors in achieving productivity - the average measure of the efficiency of production. 25 Oct 2016 Read more

Pyrotec PackMedia hosts Pharmaceutical Open DayDuring September, Pyrotec PackMedia held an Open Day for pharmaceutical customers to showcase the many benefits of the Fix-a-Form® informational booklet label, among other brands in the company's stable. Locally represented by Pyrotec PackMedia, Fix-a-Form® is a world-leading brand of specialist on-pack leaflet-labelling solutions. 21 Oct 2016 Read more

How to get noticed by impulse buyersThe packaging of a product is a representation of a brand that should be attractive to impulse buyers, i.e. those buyers who purchase "on a whim". Having an effective packaging design plays a vital role as impulse buyers usually make purchasing decisions based on emotions. 19 Oct 2016 Read more

50 years of coding, marking and labelling expertiseThis year marks the 50th anniversary of Pyrotec, a privately owned and managed business established in 1966. 11 Oct 2016 Read more

Coding and marking equipment on show at fdt AfricaFood and beverages are an important economic factor for southern Africa. From 14 to 15 September 2016, food & drink technology (fdt) Africa - the trade fair for processing, filling, packaging and logistics - presented the industry's latest developments. 3 Oct 2016 Read more

The power of promotionsOn-pack promotions are one of the most frequently used methods of differentiating products at retail to boost sales. More than ever, brands are looking to be bigger, bolder and more outstanding, not just in terms of shape and form but also in terms of giveaways and prizes. 27 Sep 2016 Read more

Is your food labelling in line with global best practice?Food manufacturers who focus on the European market - as well as those who wish to keep pace with international benchmarks - are gearing up for more complex labelling requirements under the new EU Food Information Regulation. 21 Sep 2016 Read more

Small labels can function as big labelsIn the majority of industries, product packaging is a multifunctional device that needs to not only contain and protect a product, but also inform the target market about product characteristics. In many cases, packaging also adds value as a promotional platform by communicating key product benefits, influencing purchase decisions in the shopping environment, and inevitably driving sales. 8 Sep 2016 Read more

World-class packaging line traceability solutions from Pyrotec PackMarkAs the globalisation of commerce picks up speed and supply chains become more complex, many industries are searching for ways to make their packaging lines more efficient - and more flexible. 31 Aug 2016 Read more

Finding the right hang tab for your merchandising displayThe most prominent reasons that retailers and brand managers opt for hang tabs to display their products are: 23 Aug 2016 Read more

The latest on food and beverage date codesMany consumers are confused by the date code definitions found on food and beverage packaging. What do 'Best By', 'Use By' and 'Sell By' really mean? 17 Aug 2016 Read more

Promotions get SA's price-sensitive consumers shoppingThe chaotic scenes of frantic shoppers taking advantage of promotions on the opening day of The Mall of Africa in Gauteng was proof that despite South Africa's tight economic conditions, local shoppers retain their appetite for promotions and special offers. 15 Aug 2016 Read more

Fix-a-Form case study: Multi-lingual label creates economies of scaleFuel Set™ FCC, a fuel conditioner manufactured in Australia, has been successfully brought on-stream in 14 countries across the European Union and Eastern Europe. 11 Aug 2016 Read more

Keep your products hanging for longer with Do-It's HangTite adhesiveDo-It Corporation prides itself in its determination to always design and manufacture the best retail merchandising solutions. Through this determination they have become one of the world's largest hang tab manufacturers. 1 Aug 2016 Read more

Case study: Winning with Namaqua WinesNamaqua Wines has been making magic since 1947 and, like good wine, the winery has improved with age to become one of South Africa's largest wineries. 27 Jul 2016 Read more

Understanding Industry 4.0Have you been wondering what Industry 4.0 is and what it means for the manufacturing industry? 20 Jul 2016 Read more

Compliant self-labelling systems for the pharmaceutical industryThe pharmaceutical industry is governed by strict rules and regulations which extend to the way in which pharmaceutical products are labelled. As this sector comes under increased regulatory scrutiny, pharmaceutical labelling professionals take great care when choosing their equipment to ensure that it is fully compliant with the requirements of the relevant national authorities and legislation. 13 Jul 2016 Read more

A story of successThis year marks the 50th anniversary of Pyrotec, a privately owned and managed business established in 1966. 11 Jul 2016 Read more

Pyrotec PackMark expands into BotswanaCommitted to its customers, and in line with its goals to expand into sub-Saharan Africa, Pyrotec PackMark, a Pyrotec brand, has confirmed the appointment of a distributor in Botswana. 30 Jun 2016 Read more

Cut consumables costs at your perilWith the economic climate affecting everyone's pockets, the temptation to find ways to cut costs may seem wise. However, opting for less expensive consumables for coders and thermal transfer printers over the tried-and-tested, specifically designed options will cost manufacturers more in the long term. 29 Jun 2016 Read more

Do-It merchandising solutions - Making your product visibleDo-It® Hang Tabs, offered by Pyrotec PackMedia, are plastic, self-adhesive merchandise display hangers that can turn almost any packaging into a peg-ready product. That means that your product, depending on its weight, can be hung up anywhere in a retail environment. Hang tabs and display strips offer many ways to help your brand increase sales as well as offering a pleasant, convenient experience for consumers. 22 Jun 2016 Read more

Pyrotec PackMedia hosts agrochemical Open DayDuring May, Pyrotec PackMedia held an Open Day for its agrochemical customers. This event was hosted to reinforce the benefits of Pyrotec PackMedia's informational Fix-a-Form® booklet label, among other brands in the company's stable. 20 Jun 2016 Read more

How to change the consumables for a Markem-Imaje 9028The Markem-Imaje 9028 small character inkjet coder is engineered to offer you market-leading technology that is simple and easy to operate. 17 Jun 2016 Read more

Market-leading machines for the food and beverage industryPackaging lines in the food and beverage industry are faced with their own unique set of challenges. For this reason, Pyrotec PackMark offers a wide range of high-performance coding and labelling solutions that are specifically engineered for this industry - and designed for packaging lines where speed, accuracy and reliability are non-negotiable requirements. 14 Jun 2016 Read more

Do-It Corporation: Manufacturer of hang tabs and display stripsDo-It Corporation has been manufacturing hang tabs, display strips and point-of-sale display solutions since 1973. They have grown into the largest hang tab manufacturer in the world, supplying the packaging and retail display industry. 1 Jun 2016 Read more

Is your on-pack communication authentic enough?"In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable." Howard Schultz, owner of Starbucks 24 May 2016 Read more

Commoditisation versus innovationWhile creating and capturing value from existing business is a real challenge, it's also important for the growth of a brand or company. Without profitability from current business activities you cannot invest in innovation for future growth. 17 May 2016 Read more

Pyrotec PackMark gears up for fdt Africa 2016With food & drink technology Africa (fdt) just around the corner, Pyrotec PackMark is gearing up to showcase a selection of coding and marking machines specifically engineered for the food and beverage industries. 11 May 2016 Read more

Two years of non-stop productionEngineered to save customers time and improve efficiency, the 9028 inkjet printer from Markem-Imaje, locally represented by Pyrotec PackMark, features an M6' ink circuit that is designed to be changed by machine operators in less than six minutes. 26 Apr 2016 Read more

Marketing to MillennialsMillennials or Gen Yers - those born between the early 1980s to the early 2000s - are an important generation for marketers and brand owners to get to grips with. 25 Apr 2016 Read more

Fix-a-Form case study: Paramount Home EntertainmentWho doesn't love dinner and a movie, especially when you get to enjoy it on your own couch? 20 Apr 2016 Read more

Make your product retail readyPyrotec PackMedia offers a range of merchandising solutions that will help you make your product retail ready. PackMedia, the on-pack solutions brand from Pyrotec, offers a range of Do-It® Hang Tabs and Display Strips that will satisfy almost every merchandising need. 12 Apr 2016 Read more

Expand your branding options with ElastiTagHave you reached the point where your packaging needs a pick-me-up? Perhaps you're keen to draw shoppers' attention to a specific product benefit or highlight a key ingredient? Or you may be planning to introduce a new flavour variant or launch a seasonal promotion? There are many reasons why our clients choose ElastiTag® to meet their branding and on-pack communication requirements. 5 Apr 2016 Read more

Merchandising solutionsDo-It® hang tabs and merchandising display strips are plastic self-adhesive hangers that allow products to be displayed vertically and face-forward to increase your product's brand awareness and maximise your merchandising display options. This means that products can be cross-merchandised or displayed in several different locations within the same retail store. 14 Mar 2016 Read more

Pyrotec's 50 years of experience, trust and innovationThis year marks the 50th anniversary of Pyrotec, a privately owned and managed business that was established in 1966 and continues to offer products and services founded on a dedication to quality, operational reliability and service excellence. 10 Mar 2016 Read more

IP ratings explainedThe Ingress Protection (IP) rating system provides an international standard for classifying the degrees to which electronic equipment and enclosures are sealed against dust, water, impact and other foreign bodies. 3 Mar 2016 Read more

Case study: Lactel Romania offers peace of mind with Fix-a-FormMost parents prefer to make an informed decision when selecting nutrition for their children. One company that understands the needs of this target market very well is Lactel Romania, part of the global Lactalis network. 24 Feb 2016 Read more

Streamline your production line with customised CoLOS softwareThe packaging environment is evolving fast as technology takes even the leanest, most streamlined production lines to a new level of efficiency. 17 Feb 2016 Read more

Do-It Hang Tabs and Display Strips from Pyrotec PackMediaDoes your product packaging allow for different merchandising options? Is your product getting noticed in the busy retail environment? 10 Feb 2016 Read more

Meeting industry demandsRepresented in southern Africa by Pyrotec PackMark, Markem-Imaje - a worldwide manufacturer and distributor of product identification and traceability solutions - offers its 9450 continuous inkjet printer for all manufacturers, regardless of their industry sectors; and the 9540 S, an inkjet printer for the beverage industry that meets the demanding constraints for traceability, versatility and hygiene. 3 Feb 2016 Read more

Serving seniorsWhile many packaging design briefs are often targeted at the discretionary income of millennials, the senior demographic should not be forgotten or overlooked. As far as this demographic is concerned, if they can't open it or read it, they won't buy it. 26 Jan 2016 Read more

Enhance your packaging with Pyrotec PackMedia's range of Do-It Hang TabsPackaging has evolved from a purely functional means intended to convey vital information and protect the product to playing a key roleplayer in a consumer's buying decision as well as a manufacturer or retailer's chance of selling a product. 19 Jan 2016 Read more

Herbex runs successful competition with Pyrotec PackMedia and Fix-a-FormHerbex, a prominent health products manufacturer, recently ran a promotion offering customers a chance to win R75,000 cash as well as other instant prizes. 13 Jan 2016 Read more

Pharmaceutical labelling: multiple languages, one solutionThe pharmaceutical and healthcare industry faces a range of packaging and labelling challenges, from protecting sensitive biopharmaceuticals to preventing counterfeiting. One major hurdle is catering for multi-national markets and patients who speak a range of different languages. 1 Dec 2015 Read more

Get your product noticed in the busy festive season with Pyrotec PackMedia's Do-It Hang Tabs and Display StripsSight can be regarded as one of the most important forms of advertising when a consumer makes the decision to purchase a product. Often, consumers don't go for products lying flat on the bottom shelf, mainly because these are not seen; whilst other products that are located higher up on shelves and face-forward get purchased because this is the "eye-zone" of the consumer. 23 Nov 2015 Read more

Pyrotec PackMark launches in MpumalangaOn 12 November 2015 Pyrotec PackMark hosted the official launch of its branch in White River, north of Nelspruit, extending the company's reach to the greater Mpumalanga and Limpopo regions. 19 Nov 2015 Read more

Is your packaging ready for the holiday season?The festive season is a crucial time in most brands' marketing calendars. During this period, consumer spending spikes and there's an opportunity to emotionally engage shoppers who are revelling in the festive mood. 10 Nov 2015 Read more

Packaging withstands the test of timeThe marketing world is awash with new techniques for crowdsourcing, connecting and socially interacting with products, brands and people. However, while it seems that most things have gone digital, packaging has firmly withstood the test of time. 3 Nov 2015 Read more

Integration for end-of-line optimisationThe global FMCG sector is constantly under enormous pressure. Regulators and consumers demand full product traceability across the supply chain while retailers insist on quality stock on demand at profitable prices. For manufacturers, the focus is on ensuring that production environments are lean and highly efficient. 28 Oct 2015 Read more

Do-It Hang Tabs and Display Strips: A guide to retail sales emergenciesWhen facing an emergency, nothing is worse than being in the position of not knowing what to do and not being prepared. The same can be experienced in a retail environment where emergencies such as a decrease in sales of a product, or ineffective promotions, occur. Pyrotec PackMedia's Do-It® Hang Tabs and Display Strips provide just the right response to in-store emergencies. Here are three in-store emergencies you may face: 20 Oct 2015 Read more

Pyrotec PackMedia wins big at Fix-a-Form International Awards 2015Fix-a-Form International (UK), the originators of the booklet-label concept, recently held their biennial conference in Brussels with top managers and sales personnel in attendance from their global network of manufacturers. The prestigious 2015 Fix-a-Form® awards ceremony celebrated the globe's best-in-class with five independently judged categories. 13 Oct 2015 Read more

Take your luxury packaging to the next level with ElastiTagPackaging can be an incredibly powerful tool for making an impact at the point of purchase. This is especially true in the luxury brand space, where consumers are looking to treat themselves or a loved one to something out of the ordinary. 29 Sep 2015 Read more

Five tips for cracking codingIn today's manufacturing environment, the latest equipment with its cutting-edge features ensures seamless production and fast turnaround times. But what happens when these machines fail? For end-of-line packaging operations, efficient coding and labelling equipment is essential - no code means no product. 16 Sep 2015 Read more

Get your brand noticed with Do-It Hang Tabs and Display Strips from Pyrotec PackMediaThere are several factors to consider in ensuring that your products get noticed in stores. Combining the following four tips with the use of Do-It®'s Hang Tabs and Display Strips from Pyrotec PackMedia will assist you in giving your brand the best possible chance of attracting the attention of your customers. 8 Sep 2015 Read more

Coders that offer it allChoosing the right coding solution for your business is no small task. There are so many factors to take into consideration, from total cost of ownership to whether the machine's environmental credentials are in line with your company values. 2 Sep 2015 Read more

Three things we've learned about customer service"Your customer doesn't care how much you know until they know how much you care." ~ Damon Richards 31 Aug 2015 Read more

Keeping pace with industry trendsWhile stand-up pouches continue their march towards flexible packaging domination, and for good reason, they do pose a challenge for some coding and marking equipment. 25 Aug 2015 Read more

Smart marketing trends for savvy shoppersWomen are smart! This is not a feminist statement but a straightforward business argument when it comes to marketing products at retail. Considering most studies reveal that women make 80 to 85% of purchasing decisions, it's clear that they hold the key to a brand's success. 24 Aug 2015 Read more

Do-It Hang Tab Q&ADo-It® Hang Tabs are designed to hang products on peg fixtures in store where consumers can easily see them. Although Do-It® Hang Tabs go through durability testing; sometimes hang tabs can fail to hold the product in place and on the peg fixture. 20 Aug 2015 Read more

New PackMark hub in MpumalangaAt Pyrotec PackMark, we believe that the provision of world-class coding and labelling equipment should be backed by an exceptional standard of service and support. This is why we have the infrastructure in place to provide technical assistance for our clients in all of South Africa's major business centres. 12 Aug 2015 Read more

Labels that say it allFaced with more product choice and a plethora of information on health and environmental issues, most of today's consumers want to know how products are made and what they contain. They care about the safety, nutritional value and environmental impact of the food they eat - and product labelling that reflects this will enable them to make more informed choices at the point of purchase. 5 Aug 2015 Read more

Case study - Messaris BrothersMessaris Brothers, well known for their famous Bubbles, is a South African manufacturer of superior quality crisps and nuts. They select only the finest ingredients to deliver the best quality crisps and nuts to their customers. 29 Jul 2015 Read more

Protection through the value chainThe pharmaceutical industry is fraught with challenges, including the growth of generic medicine, a proposed National Health Insurance, and ever-increasing regulations and legislation that impact on the marketing, distribution and packaging of pharmaceuticals. 17 Jul 2015 Read more

Improved productivity, secured traceabilityTwo new products from Markem-Imaje, locally represented by Pyrotec PackMark, not only help customers to improve their total cost of ownership but also increase productivity and secure traceability from the factory floor to customers' doors. 16 Jul 2015 Read more

Lifting and carrying bulky packages made easy with Do-It Carry HandlesDo-It® Carry Handles are a great way to make it easy for customers to carry larger bagged or multi-packed items. Constructed from a heavyweight substrate and using ultra-strong HangTite™ 203 adhesive, these carry handles are strong, durable and easily bonded to most packaging surfaces. 15 Jul 2015 Read more

Labelling device for boutique manufacturersAt Pyrotec PackMark, we have affordable labelling solutions to suit a wide variety of manufacturers, including SMMEs with small production runs. 8 Jul 2015 Read more

Providing the answersIn the words of Andrew Grove, former CEO and chairman of Intel, "Not all problems have a technological answer, but when they do, that is the more lasting solution." 19 Jun 2015 Read more

Where the rubber meets the roadThere's no doubt that innovative technology is where the rubber meets the road in any manufacturing operation, and makes all the difference in relation to fast turnaround times, efficient workflows, minimised waste and production downtime. 18 Jun 2015 Read more

Tips to successfully apply your Do-It Hang Tabs, by handDo-It® Hang Tabs do not only get products lying flat on shelves up and noticed by consumers, but also ensure that products are securely hung up until purchased. To get maximum performance from your hand-applied hang tab, here are some simple tips to keep your product hanging for longer. 17 Jun 2015 Read more

Ready for a new coding solution?Like most good things, the lifespan of every coding machine comes to an end - even the best-in-class brands. We discussed this is detail recently, noting that most coders on the market today have an average lifespan of six to eight years before the risk of frequent breakdowns starts to significantly diminish the efficiency of your production line. 11 Jun 2015 Read more

On-pack promotions: From concept to applicationAn on-pack promotion can yield a great return on investment for your brand. If used strategically, a promotional device attached to your packaging will put your products in the spotlight and drive sales at the point of purchase - something few other advertising channels can do. 4 Jun 2015 Read more

The life of a coding machineIn today's competitive business environment, staying ahead of the game is, in fact, the name of the game. To do this, manufacturers need to ensure that their equipment remains effective and runs optimally at all times. 21 May 2015 Read more

Don't let the process put you offThere are many reasons to use Fix-a-Form® Extended Text Labels, just some of which include growing brand awareness through enhanced visual product appeal, increasing space for text and design, educating or providing essential product information, and for competitions and added-value information, such as recipes or cross-promotional marketing. 18 May 2015 Read more

Do-It Slot Hang Tabs - Vertical display, maximum visibilityDo-It® Slot Hang Tabs form part of Pyrotec PackMedia's range of merchandising solutions. 13 May 2015 Read more

Offline coding a solution to FMD complianceAs of January 2016, pharmaceutical manufacturers who sell their products on the European market will have to comply with the Falsified Medicines Directive (FMD). This legislation aims to decrease the number of counterfeit medicines infiltrating the legal pharmaceutical supply chain in Europe. 4 May 2015 Read more

Innovation is key to staying on trendEvery business needs to start doing more with less in order to reach new clients and make the best of their resources. In today's fast-paced manufacturing environment, innovation is the key to avoid falling behind. 30 Apr 2015 Read more

Loss of sales is a thing of the past with Do-It Reinforcer Hang TabsHave you ever lost a sale due to torn headers or broken hang holes because your customers refuse to buy broken packaging? If you answered yes to this question, Pyrotec PackMedia can offer you the perfect solution. 28 Apr 2015 Read more

ElastiTag helps make powerful consumer connectionsThe South African cosmetic and personal care industry is a dynamic and vibrant one, on the one hand; however, on the other, it is a market that is cluttered and competitive with multiple product offerings. For this reason, brand owners are looking for ways to grab the attention of the consumer and spark engagement which, in turn, will boost sales for the brand. 22 Apr 2015 Read more

Innovative technology is a key trend in the manufacturing industryOver the past decade, packaging has evolved from a purely functional device intended to convey vital information and protect the product, to a key role-player in the purchasing and decision-making process. However, the equipment used to label, code and print on packaging has to be on trend and remain innovative and cost-effective in order to stay relevant and ahead of the competition. 8 Apr 2015 Read more

Do-It Hook Hang Tabs - Back-shopping made easyDo-It® Hook Hang Tabs make selecting the exact product you want quick and easy. Similarly to a clothes hanger, the Hook Hang Tab does not close at its hang hole which allows you to select any product off a peg fixture, whether the product is right in front or all the way at the back. 31 Mar 2015 Read more

Pyrotec maximises uptime with new 350kw generatorLoad shedding has become a constant reality in South Africa. In order to mitigate the effects of an unreliable power supply, Pyrotec has made the decision to purchase a standby generator which will be installed by approximately the end April 2015. 24 Mar 2015 Read more

The challenges faced by the agrochemical industryPackaging and labelling plays a vital role in communicating important information to consumers of the agrochemical industry. Whether the products are pesticides or garden-care, agrochemical labels come with a stringent set of legal requirements for product labelling. 23 Mar 2015 Read more

Unpacking Industry 4.0Have you been wondering what Industry 4.0 is and what it means for the manufacturing industry? If so, read on! 17 Mar 2015 Read more

Make your on-pack information countIn today's information-saturated FMCG environment, consumers are making better-educated purchase decisions than ever before. This is especially true when it comes to health- and wellness-related issues. 10 Mar 2015 Read more

Merchandise with Pyrotec PackMedia's Do-It Hang Tabs and Display StripsIn today's cluttered retail environment, more and more brand owners are looking for ways to make their product stand out. Pyrotec PackMedia's range of Do-It® Hang Tabs and Display Strips guarantees 'brand prominence' by offering innovative packaging solutions. 3 Mar 2015 Read more

Best practices when buying coding and labelling machineryWhen considering buying coding and labelling machinery for an efficient production line, it goes without saying that a 'penny wise and pound foolish' approach will simply not suffice. The fact of the matter is that, sometimes, these miscalculated decisions can lead to serious financial repercussions for the business. 2 Mar 2015 Read more

Merchandising made easy with Do-It Display StripsDo-It® Display Strips form part of Pyrotec PackMedia's merchandising solution, which includes the Do-It® Hang Tabs. 25 Feb 2015 Read more

The challenge of labelling medicine can be solved by an innovative on-pack solutionThe strict guidelines and legal requirements regulating information displayed on products impact the pharmaceutical industry more than many others; therefore, labelling of medicines while adhering to these guidelines can be challenging. 23 Feb 2015 Read more

Helping you to comply with hygiene standardsThis year, our clients in the beverage and agri-food industries will no doubt be focusing on optimising productivity and production line speeds while at the same time ensuring full compliance with hygiene standards. 11 Feb 2015 Read more

Trends in packaging for 2015Is your packaging 2015-ready? 4 Feb 2015 Read more

Pyrotec's end-of-line integration makes production lines more efficientIn today's highly competitive 'time is money' working environment, the ability to reduce costs in the production line, having efficient machinery, eliminating human error and seamless integration of software, provides companies with the competitive advantage. 22 Jan 2015 Read more

Makhro Home & GardenMakhro Home & Garden is a leading wholesaler of quality home and garden agrochemical products and fertilisers in South Africa. The company maintains its market position by continually updating current products while launching new offerings to meet the expectations and requirements of their local markets. 14 Jan 2015 Read more

Pyrotec PackMarkPyrotec is a privately owned South African company with more than 45 years of experience in providing innovative and top quality product identification solutions to a broad range of clients. 7 Jan 2015 Read more

Pyrotec PackMark ensures increased production uptime through their unique product offeringPyrotec PackMark, a leading privately owned South African product identification solutions provider, offers service contracts and hiring of equipment to their clients to assist with labelling, coding and printing needs for production lines. 26 Nov 2014 Read more

Are you thinking outside the box?Packaging and labelling forms part of the marketing mix of a product as it affects the buying decisions of consumers. In order for manufacturers to stay competitive in this environment, they need to look at more innovative ways to display and change up their look and feel of the presentation labelling of products. 19 Nov 2014 Read more

How to get noticed by impulse buyersThe packaging of a product is a virtuous representation of a brand that should offer consumers an experience and be attractive to impulse buyers. Packaging plays a vital role as impulse buyers don't make purchasing decisions based on brand loyalty, but on emotions. 5 Nov 2014 Read more

Primary, secondary and tertiary coding explainedPyrotec PackMark provides a range of world-class coding equipment for every category of packaging including primary, secondary and tertiary coding and labelling solutions. These three categories relate to the function of each packaging layer, as explained below. 4 Nov 2014 Read more

Another successful year at Propak 2014Propak Cape, the largest packaging, processing, printing, labelling and plastics exhibition in Africa, took place from 21-23 October 2014 and exhibitors from all over Africa were represented at the Cape Town International Convention Centre (CTICC). Pyrotec, leading privately owned product identification solution specialist, was amongst the many exhibitors. 3 Nov 2014 Read more

ElastiTote: sampling made simpleFree samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies. 31 Oct 2014 Read more

Case study: Live life best with ProNutroHG-80 approached Pyrotec PackMedia to make use of the Fix-a-Form® to educate consumers on the benefits of Pioneer Foods' ProNutro, as well as to showcase the ProNutro product range. 21 Oct 2014 Read more

Case study: Sister Lillian - Fix-a-Form® to the "Rescue"Sister Lilian Remedies is a collection of homeopathic remedies for babies, children, and pregnant and breast-feeding women. Each product is created by Sister Lilian and manufactured by Vital Health Foods. Once Rescue Rest was formulated, Vital Health Foods needed to not only communicate the product information, but also showcase the other products within the Sister Lillian product range. 20 Oct 2014 Read more

Hang your curved products now, with the Do-It FlexiTabFor any product to be a success it needs to be seen in stores, so, having your products hanging can be a powerful tool in attracting your customers' attention. This may pose a challenge for uniquely shaped products such as your toothpastes, hand creams and bottles but with the Do-It® FlexiTab, it's as easy as 1-2-3. 30 Sep 2014 Read more

Leaflet-labels form part of the drug delivery solutionLabels on pharmaceutical products are known to have strict guidelines and legal compliances due to the importance and complexity of the information that is required to be readable on each product. One of the most frustrating challenges faced by the pharmaceutical industry is patients not reading labels and patient non-compliance with dosages. 29 Sep 2014 Read more

Pyrotec PackMark launching three new printers at Propak Cape 2014Pyrotec, a South African company that specialises in providing on-pack product identification solutions is excited to announce its involvement once again in Propak Cape 2014, the largest packaging, food processing and labelling exhibition in Africa. 25 Sep 2014 Read more

Case study: 54 flavours of MainstayMainstay appointed Pyrotec PackMedia to bring to life its new premium vodka product range that pays tribute to the 1954 heritage of Mainstay. Mainstay wanted a convenient way to get their new product range mixability across to its consumers. This resulted in an exclusive Mainstay booklet detailing some cocktail recipes that include the various products within the Mainstay vodka range: Mainstay 54, Island Fusion, Tropical Fusion, and Exotic Fusion. 17 Sep 2014 Read more

Packaging and coding equipment trends in the manufacturing industryPackaging plays an important role in consumer in-store purchasing decisions as it has the power to increase sales of any product. But a lot more goes into packaging than just the look and feel. The equipment used to label, code and print on packaging is just as vital. 11 Sep 2014 Read more

Expanding your reach with ElastiBandPromotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices, the idea is to choose one that best suits your brands' needs and grabs the most attention from consumers, which in turn boosts sales. 27 Aug 2014 Read more

Packaging and labelling challenges faced by the agrochemical industryPackaging and labelling plays an important role in communicating vital information to consumers of the agrochemical and crop-protection industry. Whether the products are pesticides or garden-care, agrochemical labels come with a set of legal requirements. 16 Jul 2014 Read more

On-pack labelling solutions unpackedConsumers are bombarded with information about different products and brands on a daily basis, which has an effect on product selection. Brands use labels and on-pack solutions to inform and communicate with consumers, which forms part of the overall packaging design of a product. Visual packaging elements such as colour, design, on-pack devices and interactive effects, all play a crucial role in the purchasing process. 4 Jun 2014 Read more

Pyrotec PackMark launches the Markem-Imaje 1050 Thermal Inkjet printerPyrotec PackMark, a leading privately owned South African product identification solutions provider, has introduced the Markem-Imaje 1050 Thermal Inkjet printer to their already wide range product offering. 27 May 2014 Read more

Pyrotec PackMark appoints first distributor in ZimbabweLeading privately-owned South African product identification solutions provider, Pyrotec PackMark, is proud to announce the appointment of an exclusive distributor in Zimbabwe, Super Technologies, for their coding and labelling solutions of specific brands. 22 May 2014 Read more

Coding solutions from Pyrotec PackMark withstands the chill of dairy freezersManufacturers in the dairy industry face a number of challenges during the production process to ensure the safety of the consumer. Foremost, the environment in which production takes place needs to be hygienic, sanitary and comply with regulatory prescriptions. 19 Mar 2014 Read more

No "best before" date on Pyrotec PackMark's coding solutionsSuppliers in the beverage industry are constantly looking for ways to improve the coding of "Best Before" dates and batch numbers on their products. With Pyrotec PackMark's wide range of coding solutions, the market can rest assured that the demand for high speed printing and robustness of promotional codes can be met, making it easier to print on anything from rigid plastic to metal, glass and liquid cartons. 27 Feb 2014 Read more

Do-It once, Do-It rightHanging a product at eye-level can do wonders for attracting a customer's attention; however, damage to the packaging might cost you sales as rigorous handling of products on the shop floor can take a toll on a product's shelf life. 19 Feb 2014 Read more

Laws change for complementary and alternative medicines in SAOur clients who manufacture, distribute, import or export complementary and alternative medicines are affected by new draft legislation which brings these products under the ambit of the Medicines and Related Substances Act No.101 of 1965. 10 Feb 2014 Read more

Complementary medicines come under scrutinyAs of 15 November 2013, new legislation has been passed which will bring complementary medicines under the same scrutiny as conventional medicines. Up until now, these medicines have - in terms of South African law - fallen beyond the scope of the Medicines and Related Substances Act 101 of 1965. The publication of the amended General Regulations relating to the Act has brought about fundamental changes in this regime and imposed more stringent conditions on manufacturers of these medicines. 29 Jan 2014 Read more

Markem-Imaje acquisition of German CSAT printing systems to boost Pyrotec's African footprintMarkem-Imaje Corporation, a global leader in product identification and traceability solutions, announced in early January the acquisition of Heidelberg's CSAT inkjet subsidiary from Heidelberg. CSAT, headquartered in Eggenstein, Germany, specialises in integrating digital printing and labelling systems into industrial production lines, and focuses on supplying the pharmaceutical and label conversion sectors. 29 Jan 2014 Read more

Life before leaflet-labels - as illustrated by an infographicIn recent years, South Africa has seen the popularity of leaflet-labels explode. So why the great demand? What makes this humble little device so special and how has it made our lives easier? Pyrotec - a leading provider of innovative product identification solutions - is the sole licensee of Fix-a-Form, a globally recognised brand and the original leaflet-label. The infographic, courtesy of Pyrotec PackMedia, unpacks exactly why this clever little device has been pounced on across numerous industries; from pharmaceutical to agrochemical - and used on products ranging from deodorant to detergent. 28 Nov 2013 Read more

Pyrotec celebrates 30 years with Fix-a-FormPyrotec PackMedia hosts Fix-a-Form Open Day for customers 20 Nov 2013 Read more

Unzipping the latest innovation from Fix-a-FormHere is a little useless trivia for you about the zip. Yes, you heard right - that small little device that you use to close your fly and the only thing that stands between you and public indecency. The zip was not always used for clothing; in the early 1900's, boots and tobacco pouches with a zippered closure were the two chief uses of the zipper. It took twenty more years to convince the fashion industry to seriously promote the novel closure on garments. 23 Oct 2013 Read more

ElastiTag - stretching budgets the classy wayThe cost of living is rising rapidly - no need for reams of stats to back up this claim. Just turn on the radio, open a newspaper or visit a news site online. Without delving into the gloomy details, let's focus rather on what this means for consumer behaviour. 12 Sep 2013 Read more

There's no crying over... incorrect batch codes?!How centralised production data management reduces the scope for human error 4 Sep 2013 Read more

Thermal inkjet technology allows Pyrotec to meet evolving traceability needsMarkem-Imaje Corporation, global manufacturer and distributor of product identification and traceability solutions, recently announced its acquisition of RSI Systems- a manufacturer of integrated thermal inkjet (TIJ) printing solutions. As a result of this acquisition, Pyrotec -exclusive South African distributor for this world-renowned manufacturer - can offer customers TIJ printing solutions for high resolution codes through its Markem-Imaje range of machinery. 15 Aug 2013 Read more

The rise of the leaflet-label: a great idea that stuckPyrotec's MD Rowan Beattie explains how the story behind Fix-a-Form® unfolds 8 Aug 2013 Read more

Pyrotec increases capacity for leaflet-label productionPyrotec, a leading provider of production identification solutions, has recently invested in state-of-the-art equipment and technology to increase capacity of its Fix-a-Form leaflet-label production and efficiently process large volume orders. 16 Jul 2013 Read more

Reduce your packaging footprint while increasing product visibilitySource reduction refers to activities that reduce the volume or toxicity of waste generated, including the design and manufacture of products with minimal toxic content, low volume of material or a longer useful life. It is becoming an increased focus for brands that need to be conscious of their environmental footprint, and as a result greater emphasis is placed on the reduction of packaging material within the retail environment. 10 Jul 2013 Read more

Leading shave brand uses brand enhancement tool to rapidly clear stockThe Lion Match Company, a uniquely South African company home to a number of well-known brands, needed to clear excess stock of its Loving Touch shave gel - and it needed to do it in a hurry. 1 Jul 2013 Read more

From paper to PET: Pyrotec PackMark has got it codedA major challenge faced by manufacturers is procuring a reliable, high-performance coder that keeps production ticking away like clockwork. Demanding production lines place immense strain on coders, resulting in the line grinding to a halt while worn parts are replaced. Ensuring optimal production up-time is a priority for manufacturers, as a disappointing bottom line can often largely be attributed to a slow production line that incurs a lot of hiccups along the way. Thus a smooth, seamless and efficient production line ultimately means lower operating and labour costs for the manufacturer. 26 Jun 2013 Read more

Key features of informational labellingPyrotec PackMedia, the leading provider of innovative on-pack solutions, recently conducted research to identify what was most important to their clients within the pharmaceutical and agrochemical industries. 19 Jun 2013 Read more

Johnson & Johnson uses ElastiTab to offer value-added incentives
Johnson & Johnson required an on-pack device that would allow for the easy application of samples, in order to offer a value-added incentive to purchase. The challenge was to identify a cost-effective device that allowed for easy application of these samples, as traditional value-added packs (VAP's) are costly and time-consuming to produce.
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Do-It Carry Handles: Buying in bulk made easierNew offering from Do-It allows brand owners to simplify bulk purchasing 20 May 2013 Read more

Patient compliance: The importance of pharmaceutical labellingOne of the top challenges faced by the pharmaceutical industry is patient compliance. Millions are spent each year on the research and development of pharmaceuticals that provide effective treatment, yet an estimated 31% of prescriptions that are issued do not get collected, and 40% of those prescriptions are not taken as directed. 15 May 2013 Read more

PackMark launches new high-definition coding solutionNew amendments to the food labelling laws, such as the FoodStuffs Act R146, means that manufacturers are subject to far more stringent regulations - specifically pertaining to the 'Date of Durability on Food Stuffs'. The legislation states that all food products must contain a clear and visible date mark, and manufacturers need to therefore be more conscientious and cautious about how clearly their goods are marked. 13 May 2013 Read more

Propak 2013 a success for SA's leading product identification solutions providerPropak, the largest packaging, food processing and labelling exhibition in Africa, was recently held at the Nasrec Expo Centre in Gauteng from 12-15 March 2013. The show was attended by thousands of delegates from the manufacturing, packaging and print sectors. Pyrotec, a leading, privately-owned product identification solutions provider headquartered in Cape Town, was one of the exhibitors that attended the show. 15 Apr 2013 Read more

ElastiBand: Make your two-for-one a whole-in-oneWith the tough competition between brands in today's retail environment, more and more brand owners are turning to promotional pricing strategies to boost sales and increase reach. The multiple products promotion is one of the most recognised strategies on the retail market, and entails a brand offering an additional product, free of charge, with the purchase of a specified item. This promotional pricing technique offers the same benefits as a volume promotion strategy (instead of paying R40 for one bottle of shampoo, buy two bottles for R70) and it has been proven that consumers respond well to this type of promotion. The challenge for brands lies in presenting these promotional offers attractively and conveniently, in an eye-catching manner. 3 Oct 2012 Read more

Pyrotec PackMark's 7031L Laser offers permanent date coding solutionWith the recent debacle in the media around product date codes being susceptible to removal by standard household solvents, manufacturers are seeking more durable options for coding their goods. Pyrotec PackMark, a leading privately-owned South African product identification solutions provider, has launched its state of the art Markem-Imaje 7031L Laser Coder - a permanent solution for applying date and batch codes to BOPP (bi-axially oriented polypropylene) foils. 28 Sep 2012 Read more

Astounding retail finding: messy is sexyA surprising finding has emerged from recent shopper research conducted in America: messy sells. 10 Sep 2012 Read more

Pyro inspiration awards - 4th roundPurina's Fancy Feast gourmet cat food was voted as the winner in the Promotional category at the 4th round of the Pyro Inspiration Awards, held in Cape Town on the 21st August 2012. Purina made use of Pyrotec PackMedia's Fix-a-Form leaflet-label to provide extended details for a promotional competition it was running. The judges commended Purina on its attractive design, user-friendly and interactive label. They were also impressed by the leaflet-label's inclusion of "9 Tips to Indulge your Cat", which they felt would be adored by cat-owners. The Ice Age promotional campaign came a close second for its unique, fun concept and the clear, concise information it provided. The winner in the Informational category was Caivil Hair Relaxant for its illustrated and informative Fix-a-Form leaflet-label. The Pyro Inspiration Awards are awarded five times a year for the best innovations on-pack. The finalists of the bi-monthly awards proceed into the final round which will be held at the Michaelangelo Hotel in Johannesburg on the 7th November 2012. Ravi Naidoo, founder of Interactive Africa (Design Indaba), will be attending this year's awards ceremony as keynote speaker, and will be chatting to guests about "Inspirational Packaging Design." 27 Aug 2012 Read more

Multi-lingual requirements: Bridging the language barrier with on-pack innovationWith the channels of trade all interconnected in our modern world, South African pharmaceutical companies are able to simply and speedily distribute their products all across the globe. While this is extremely advantageous in terms of sales, supplying goods to a number of different countries can become increasingly complicated as each country has different rules and requirements that manufacturers need to adhere to when exporting goods to that particular country. 10 Aug 2012 Read more

ElastiTote and ElastiPak: Pulling promotions up a notchIt's a fact of life: People love free stuff. 3 Aug 2012 Read more

Pyrotec implements Japanese training programme - the 6 Standards of star servicePyrotec, a leading South African provider of innovative on-pack solutions, has added a new Japanese training programme to its arsenal, which aims to create and sustain the environment necessary for it to achieve its business objectives. 19 Jul 2012 Read more

Building a promotional campaign from top to bottom: Pyrotec's total service offeringPyrotec PackMedia prides itself on its 360° below-the-line promotional campaign solutions which range from multi-functional on-pack devices to alluring SMS competitions. Esona, a boutique winery based in Robertson, is stretching the limits of this top-to-bottom approach through an interactive promotional campaign which takes advantage of Pyrotec's full service offering. 12 Jul 2012 Read more

ElastiTag, going beyond promotion to emotionOn-pack devices are often viewed as an essential part of planning a successful below-the-line marketing campaign. Brand owners look to these devices to amplify or convey a current promotion, discount or special offer. If we had to over-simplify the function of an on-pack device, one might say that it is a necessary if somewhat unexciting element of any promotional campaign. What is not considered is that on-pack can be an ideal vehicle to spark customer engagement through directly speaking to our emotions and thus acting as a brand enhancement tool. 29 Jun 2012 Read more

New features of Pyrotec's 9232 extend print capabilitiesIn order to remain relevant in today's fast-paced production environment, it is essential that companies continue to evolve and improve their product offerings. 31 May 2012 Read more

Are your products being seen in-store?Visual impact is a huge component of retail merchandising, as consumers are greatly influenced by the visual information they gather in the first split second. Product manufacturers and brand owners don't always have much to do with this visual merchandising process. Once the product is neatly packaged and has left the factory, the manufacturer usually expects that the utmost is being done by retailers to ensure the sale of the product. Unfortunately this is not always possible with many retailers being tied in to corporate deals with other brands or holding companies. 8 May 2012 Read more

Pyrotec's SmartDate X40 Thermal Transfer Coder leaves competitors behindIn today's fast paced production environment, clients have little patience for machinery that does not run efficiently or smoothly. Supplying a coder is not enough - clients expect a premium product with a comprehensive warrantee and a supportive after-sales service. And that saves them money, to boot. 20 Apr 2012 Read more

Second round of finalists for the 2012 Pyro Inspiration Awards announcedThe second round of finalists for the Pyro Inspiration Awards has been announced! 4 Apr 2012 Read more

Unique random numbering improves your sales figuresOn-pack promotions are one of the most frequently-used and effective methods of differentiating products in order to boost sales and win new customers. With the surge in social and mobile media, brand owners seek to drive promotional activity online. One of the key methods of achieving this is through the use of an effective on-pack campaign that specifically incorporates incentives to drive customer engagement. 2 Apr 2012 Read more

Pyrotec PackMark releases SmartDate X60 high-performance thermal coderPyrotec PackMark, a leading privately-owned South African product identification solutions provider, has once again 'upped the ante' with its latest product offering: the Markem-Imaje SmartDate X60 Thermal Transfer Coder. The SmartDate X60 combines a long life, high-speed printhead with blazing-fast performance, and is specifically designed to meet the demands of a challenging high-volume production environment. 22 Mar 2012 Read more

A change is as good as a holiday: Packaging trends for 2012Marshal Cohen, New York-based analyst and expert on consumer behaviour, once said, "Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time." 7 Mar 2012 Read more

Pyrotec PackMark's fully equipped workshops ensure uptimeIn today's fast-paced production environment, companies cannot afford to add machinery downtime to the list of challenges which they face daily. Pyrotec PackMark, a brand of the company that supplies factory-level coding and labelling equipment, aims to ensure that its clients' production lines remain uninterrupted through its advanced product offering, superb service and fully equipped workshops. 2 Mar 2012 Read more

New regulations pertaining to labelling laws, and The Foodstuffs, Government Notice No 32975 No146, in particular, insists that all food brands need to adhere to legislation which specifically addresses how a product is represented on its label, and consequently brand owners are forced to re-evaluate how their products are packaged. 29 Feb 2012 Read more

Stretch your brand awareness with ElastiTagIn today's ultra-competitive retail industry, it is not enough for brand owners to simply promote their products. A clever multi-dimensional marketing strategy incorporating a solid on-pack campaign that integrates with new media platforms is essential for brand survival. As a key ingredient in the marketing mix, brand owners need to look at the on-pack devices they are using to promote their goods. Price is important, but value for money is fundamental to the consumer's positive perception of the brand. In tough economic times, value-added on-pack drivers such as competitions or coupons are important, but equally vital are devices that act as brand enhancement tools by improving the general perception of the brand. 28 Feb 2012 Read more

There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to have instant access to information that would have been challenging to find previously. The concept carries the ramifications of a shift from the traditional industry that the industrial revolution initiated, to an economy based on the transference of information. 3 Feb 2012 Read more

Pyrotec announces first round of finalists for the 2012 Pyro Inspiration AwardsPyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the January finalists for the 2012 Pyro Inspiration Awards. Initiated by Pyrotec in 2008, the awards aim to establish on-pack as a stand-alone media category by recognising and rewarding outstanding on-pack innovations. 1 Feb 2012 Read more

Pyrotec's innovative new ad campaign draws attention to excellent client servicePackMark, the machinery brand of Pyrotec that specialises in an extensive range of labelling and coding equipment, has launched an innovative new advertising campaign that applies "out of the box" creativity to highlight the company's superior service offering. 8 Dec 2011 Read more

Pyrotec PackMedia recently received acclaim for the innovative use of its Fix-a-Form™ label range at the 17th annual Fix-a-Form™ Licensee Conference and Awards, held from the 26th to 27th September at the University of Cambridge in England. 25 Nov 2011 Read more

Pyro Inspirations Awards winners announced at The Mount NelsonPyrotec announced the winners of its annual Pyro Inspiration Awards at the Mount Nelson Hotel on the 9th of November. 14 Nov 2011 Read more

From informational through to experiential: The evolution of packaging"Over the last few years we have seen packaging gradually develop from primarily an informational tool, into the experiential instrument it has become in today's retail landscape. Packaging has evolved from a purely functional device intended to convey essential information and protect the product, to a key role-player in the purchasing decision-making process." 4 Nov 2011 Read more

Rolfe Laboratories increases uptime with Markem-Imaje 9232 inkjet printerPyrotec, a leading privately-owned South African product identification solutions provider, has endeavoured to increase its customers' uptime, reduce costs and minimise environmental impact through its latest product offering: the Markem-Imaje 9232 small character continuous inkjet printer (CIJ). 20 Oct 2011 Read more

Pyrotec launches all-in-one on-pack promo solutions productIn today's retail environment, the competition is fiercer than ever and brand owners need to be actively seeking out new marketing mediums if they wish to see an increase in sales. 3 Oct 2011 Read more

Pyrotec 2011 Pyro Inspiration AwardsPyrotec announces the fifth round of finalists for the 2011 Pyro Inspiration Awards. 28 Sep 2011 Read more

Markem-Imaje 7031HD laser coder picks up the paceIn today's fast-paced production environment, we constantly seek out solutions that allow us to save on hours while still retaining the highest levels of quality. Markem-Imaje's latest 7031HD CO2 laser coder does precisely that: it delivers permanent variable data product coding at an output rate of up to 800 products in the time it takes you to tie your shoelaces. 21 Sep 2011 Read more

Finalists selected for penultimate round of Pyro Inspirations AwardsPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the July finalists of the 2010 Pyro Inspiration Awards. The chosen entries join a group of eight finalists already chosen earlier this year. Engineered by Pyrotec Packmedia, which offers innovative on-pack promotion and communication vehicles, the awards were created to recognise and reward exceptional on-pack activity and to establish on-pack as a standalone media category. The panel present for this penultimate judging session stemmed from the FMCG, Media, Marketing and Advertising industries. 10 Aug 2010 Read more

Strategic planning critical for successful on-pack campaignsStrategically planned on-pack campaigns have the power to boost sales during a promotional period and yield return on investment for brand owners. This is according to Stephen Beattie, Sales and Marketing Manager of Pyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions. 2 Aug 2010 Read more

School teacher wins Tower home office promotion worth R20 000Tower, a South African-based company that offers a complete range of top quality easy-to-use stationery, labelling and associated home and office products, recently announced the winner of its online promotion as John Wertheim from Kenilworth, Cape Town. 8 Jul 2010 Read more

Finalists selected for third round of Pyro Inspirations AwardsPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the May finalists of the 2010 Pyro Inspiration Awards. The selected entries join a pool of six finalists already chosen earlier this year. 1 Jun 2010 Read more

Pyrotec signs exclusive sales license agreement with CollotypePyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions through its PackMedia brand, has signed an exclusive sales license agreement with Collotype Labels RSA, part of the world's largest and most awarded premium label printer. 30 Mar 2010 Read more

New corporate identity for PyrotecPyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently revamped its 42-year-old corporate identity. 16 Mar 2010 Read more

Advertising: horribly expensive, isn't it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign. 25 Feb 2010 Read more