Homenewsabout usContact UsWebsite
Welcome to the
KLA - Kaufman Levin Associates Press Office
KLA is an intelligence and insights agency that helps our clients solve key strategic business questions.
Follow us:

Latest news

Embracing human complexity to drive brand innovationIn today's fast-paced, digitally driven world, we are constantly under pressure to simplify and streamline our views, sentiments and beliefs. Indeed, in the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information. 30 Mar 2020 Read more

Can AI play a leading role in SA consumer market research?Artificial intelligence (AI) technology is poised to transform almost every sector of business and industry. 6 Feb 2020 Read more

SA consumers not cutting back on holiday season spending despite downturnDespite the gloomy economic news (the economy contracted by 0.6% quarter on quarter between July and September) SA consumers appear to be determined to make the most of the holiday season. On average, South Africans are budgeting to spend R17,782 on entertainment, travel and gifts over the holiday season, according to a recent survey by market research firm KLA (the survey was conducted amongst 500 South Africans on KLA's Your View Panel). Notably, the survey revealed that 78% of South Africans anticipate spending more - or the same - as they did over the 2018 holiday season. The results are somewhat surprising, given that almost two thirds of consumers surveyed are feeling the pressure on their disposable income. Interestingly, local holiday budgets are aligned with the average intended spend of Americans (US$1,284 which equates to R18,236), according to the PWC Holiday Outlook Report 2019. 12 Dec 2019 Read more

How youth expectations of local leadership mirror expectations of brandsAs the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises. Yet we surely cannot afford to ignore one of the most startling statistics to emerge from these elections: only 61% of SA's youth registered to vote in 2019 - which means that 6 million youngsters did not vote in the recent May elections. According to the Electoral Commission of South Africa (IEC), these figures mark the lowest youth representation seen in an election since 1999. 21 Jun 2019 Read more

How bias thinking is crippling brand innovationFor marketers, the key is to create opportunities for different perspectives to emerge 27 May 2019 Read more

More news...

Contact KLA - Kaufman Levin Associates

(011) 447 8411