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The rise of virtual influencers: How computer-generated characters are changing the marketing game
Brand mascots have been around for ages - take the iconic Michelin man who's been around for 125 years. They are still popular because they provide a way to humanise a brand to better connect with consumers. Just think of the endearing mascot or Chappies the Chipmunk. But in the age of AI and social media, modern brand mascots can be found online in the form of virtual influencers. 23 Mar 2023 Read more

Why we choose to stylise our avatars
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when a visual depiction moves away from realism, it can be described as stylised. In his book Understanding Comics: The Invisible Art, American cartoonist Scott McCloud explains that "(w)hen we abstract an image ... we're not so much eliminating details as we are focusing on specific details. By stripping down an image ... an artist can amplify that meaning in a way that realistic art can't". 14 Dec 2022 Read more

Brand Avatar relaunches with new 3D avatars and an improved platform
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. 21 Nov 2022 Read more

Do we want or need the metaverse?
The metaverse. It's everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we're living in it right now and don't even realise it. 11 Mar 2022 Read more

Avatar-mediated communications: Using avatars for business, branding and communications
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson's science fiction novel Snow Crash (1992). Using avatars, players take on different skins to express their personality and interact with other players. 6 May 2021 Read more

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