SME South Africa launches white paper offering insight into how small businesses are using techHalf of South Africa's SME owners indicate that technology poses a challenge in the running of their businesses. This is according to the SME Landscape Report: An Assessment of South Africa's SME Landscape: Challenges, Opportunities, Risks & Next Steps' 2018/2019 (SME Landscape Report). 8 Apr 2020 Read more++

4 steps to follow to win your next business opportunityPreparation can help you win future business opportunities, such as a chance to pitch in front of an important investor, or a meeting with a big client that has the potential to change your entire business. 5 Mar 2019 Read more++

How corporates and SMEs are winning at Enterprise Supplier Development plus success storiesMeeting B-BBEE compliance requirements is one of the ways corporates benefit from Enterprise Supplier Development (ESD). In order to gain B-BBEE scorecard points corporates need to show that they are developing SMEs. 26 Feb 2019 Read more++

Must-have communication and management skills for better business leadershipDid you know that how you communicate with your staff can ultimately make or break a healthy workforce? If effective communication strategies are not in place, it can lead to high staff turnover or worse, bad service for your customers. 19 Feb 2019 Read more++

14 business ideas for students who want to start a side hustle"When it comes to business ideas for learners (university students), the biggest tip I can give is to look at your circumstances and environment and try to identify where the biggest challenges are," says Jalal Ghiassi-Razavi, association director at the Allan Gray Orbis Foundation. 14 Feb 2019 Read more++

How to be a fitter, wealthier entrepreneurThe fitter you are physically, mentally, emotionally and spiritually, the better you can manage stress and negotiate the ups and downs of running a business, says Erika Kruger, a Workplace Wellness Consultant and entrepreneur. 7 Feb 2019 Read more++

2018/2019 SME South Africa's SME landscape survey resultsThe majority of South African small businesses generate revenue of less than R200,000 annually and nearly half of SMEs employ between two to five employees, according to the SME landscape report, An Assessment of South Africa's SME Landscape: Challenges, Opportunities, Risks & Next Steps' 2018/2019. The report was launched by SME South Africa in Johannesburg. 28 Nov 2018 Read more++

SME South Africa to launch its first SME Landscape ReportSME South Africa launches its inaugural SME Landscape Report 2018/2019 on Wednesday, 21 November 2018, in Johannesburg. 21 Nov 2018 Read more++

Adclick Africa sponsors FEDHASA Golf DayAdclick Africa, South Africa's leading performance marketing agency for the hospitality industry, is proud to announce that it is one of the sponsors of FEDHASA Inland's Golf Day to be held at the Kyalami Golf Course on Friday, 20 April 2018. Over 150 c-suite executives from different hotels are expected to participate at this grand event. 11 Apr 2018 Read more++

Adclick Africa rebrandsAdclick Africa, South Africa's leading performance-driven digital agency, is pleased to announce that it is now offering direct booking solutions to hoteliers in the country. This announcement was made by Adclick Africa's CEO, Velly Bosega, at a launch party held on 9 February 2018. 15 Feb 2018 Read more++

Direct bookings set to redefine hotel marketingGuerilla Marketing, a specialist digital agency for hoteliers in South Africa, recently hosted a groundbreaking direct booking summit in Cape Town on 25 October 2017. 9 Nov 2017 Read more++

Direct Booking Indaba 2017 - Unpacking tactics that boost revenueDirect Booking Africa, powered by Guerilla Marketing, is pleased to announce that it will be hosting a groundbreaking Direct Booking Indaba 2017 in Cape Town on 25 October 2017 at the Protea Fire & Ice Hotel. 3 Oct 2017 Read more++

Tourism Marketing Indaba 2017 - Tactics for engaging the modern travellerGuerilla Marketing, a digital marketing agency for the travel and tourism industry, is pleased to announce that it will be hosting a definitive half-day digital marketing bootcamp at The Fairway Hotel, Spa & Golf Resort on 27 July 2017. 7 Jun 2017 Read more++

How to use social media to influence direct bookingsAccording to the 2017 edition of the SA Social Media Landscape, by World Wide Worx and Ornico, in the next year we will see the use of as many social media platforms becoming pervasive as marketing tools. In 2016, a study on 116 major South African brands making use of social media as a marketing strategy was conducted. The research showed that 91% of these brands were using Facebook, 88% were active on Twitter, and 66% were on YouTube. LinkedIn 63%, and Instagram rapidly increasing from 42% to 62%. With all the great figures and information around social media, the next step is seeing how the tourism industry can implement effective social media strategies that can boost and influence direct bookings. 15 May 2017 Read more++

Guerilla Marketing showcases performance-based marketing solutions at WTM AfricaThe just-ended World Travel Market Africa 2017, held at the Cape Town International Convention Centre, provided a shot in the arm for travel and tourism businesses in Africa. Profitable networking took place between suppliers and buyers who came from all over the world. Being a specialist digital marketing agency for the travel and tourism industry, our attendance at this prestigious event was to showcase our performance-based marketing solutions that build positive brand experiences, foster customer engagement and maximises revenue. 11 May 2017 Read more++

Online review management: The secret sauce of successful hotel marketingGuest reviews management is an integral part of any successful hotel marketing strategy. The reason for this is simple, online reviews influence booking decisions and ultimately, a hotel's revenue. 3 Apr 2017 Read more++

Adclick Africa launches its full-service digital agencyAdclick Africa Media & Marketing Group is pleased to announce that it recently launched its full-service digital marketing agency, Guerilla Marketing, at the just-ended Business Day TV SME Summit at The Maslow in Sandton. 14 Mar 2017 Read more++

The rise and rise of Adclick AfricaAdclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017. Founded in 2013 by Velly Bosega, the company has been on an upward trajectory for the past four years. 18 Jan 2017 Read more++

Lessons learnt from our digital marketing boot camp for insurance SMMEs at MomentumWe had another super exciting and engaging digital marketing boot camp at Momentum offices in Centurion. About 20 insurance SMMEs from all over Gauteng were in attendance. Our mission was simple. We were expected to help them understand the digital marketing ecosystem and how they could leverage inbound methodologies to generate leads, increase sales and retain their existing customers. 2 Nov 2016 Read more++

Online marketing for small businesses in South AfricaPeople are now shopping and learning in whole new ways compared to just a few years ago, so as a small business owner you must adapt or risk extinction. I always advise our clients that the internet is the new yellow pages and therefore they should have a compelling online presence if they are to reach the numerous customers searching for information about their products and services. 5 Oct 2016 Read more++

Performance marketing with Adclick AfricaAt Adclick Africa, we are obsessed with results. We believe that advertising is about meeting the campaign objectives of our clients. This mindset has enabled us to consistently deliver on our value promise and we have helped brands like MTN, Standard Bank, Telkom, Unilever, Lexus, Land Rover and Durex to penetrate not only the South African market but the rest of Africa as well. 30 Sep 2016 Read more++

Ad formats affect campaign resultsNot all ad formats are made equal. Some perform better than others and this leads to exceptional campaign results. Marketers should opt for these ad formats that not only help them achieve the goals of their campaigns but also address the challenges currently bedeviling the digital marketing industry. 14 Sep 2016 Read more++

Adclick Africa to engage with entrepreneurs at the Small Business Expo 2016Adclick Africa is proud to announce that it will be taking part at the Small Business Expo to be held at the Ticketpro Dome from 8-10 September 2016. This follows the successful launch of its small business marketing services at Leaderex 2016. 6 Sep 2016 Read more++

Adclick Africa launches its SME Marketing Services business unit at Leaderex 2016Adclick Africa, the leading provider of digital advertising solutions to brands seeking relevant audiences in Africa, launched its business unit that offers affordable digital marketing services to SMMEs in South Africa. 1 Sep 2016 Read more++

Six reasons why brands and agencies choose to advertise with Adclick AfricaAdclick Africa is a provider of performance-based digital advertising solutions to brands and agencies in Africa. Driven by knowledge of the industry, innovation and a searing passion for achieving excellent campaign results, the company has managed digital campaigns of major brands like Telkom, Standard Bank, MTN, Land Rover, Castle Lite and Unilever. 16 Aug 2016 Read more++

Adclick Africa enhances viewability of standard bannersAdclick Africa, the leading diversified media group that connects brands and agencies to premium audiences in Africa, is pleased to announce that its ad serving technology now offers increased viewability on standard banner ads. 14 Jul 2016 Read more++

SME South Africa hosts a transformative Growth Champions ConferenceSME South Africa, an Adclick Africa business unit, recently hosted a power-packed second Growth Champions Conference at Neotel in Midrand on 9 June 2016. The main focus of the conference was to unpack the key pillars of business and the attendant drivers of growth for SMEs. 27 Jun 2016 Read more++

Unpacking Africa's first mobile DSPAdclick Mobile DSP is Africa's first homegrown mobile DSP platform that offers self-serve or managed programmatic advertising services. 3 Jun 2016 Read more++

Adclick Africa is growingAdclick Africa, one of the leading diversified media companies in Africa, is pleased to announce the addition of five skilled and experienced personnel. The recruitment of the new staff reflects how the company has grown over the past year and it is also a manifestation of the company's ambitions in both digital and traditional advertising. 15 Apr 2016 Read more++

South African commuters: A gold mine for low income marketingBrands targeting the mass market in South Africa, and clearly in most countries in Africa, can now reach their prospective customers via an engaging and cost-effective channel in the form of transit ads. 25 Feb 2016 Read more++

Unpacking the future of digital advertisingDigital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of affordable smartphones and the rolling out of infrastructure by mobile networks to virgin territories. 9 Feb 2016 Read more++

SME South Africa host its first Growth Champions Seminar for Gauteng entrepreneursSME South Africa's SME Growth Champions Seminar 2015 is a series of regional events aimed at providing business owners with insight and tools to enable them to sustain and grow their enterprises. 7 May 2015 Read more++

Native advertising takes off in SAOver the past six months native ads have become an increasingly large part of the digital advertising ecosystem, coming in different forms and shapes across publishers. They have brought an alternative to online display advertising, and as the number of publishers surges, the reach of native ad's will continue to grow. 28 Nov 2014 Read more++

Adclick Africa Media Group launches Mzansi PostIt has been well documented that the South African black middle class is on the rise and this development has provided the economy with an opportunity for growth. Mzansi Post is an online news portal dedicated to presenting rich and diverse content that will serve this demographic. Mzansi Post reports on breaking news, fashion, music, art, design, technology, politics and sports. 25 Aug 2014 Read more++

Adclick Africa launches new mobile DSPAdclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers. 28 Jul 2014 Read more++

SME SA growth continues - Website re-launch and new editorial staffSME South Africa, the online news portal for small and medium business news portals is proud to announce it's re-launch and welcomes three new additions. 11 Mar 2014 Read more++

in-Read video is now available in AfricaAdClick Africa offers in-Read formats as part of their package to advertisers and publishers. This follows the partnership between AdClick Africa and that was finalised this month. AdClick has sole and exclusive rights of the in-Read formats, and the company is looking forward to the great partnership with offers a variety of formats besides in-Read which come with full analytics and reporting. 21 Oct 2013 Read more++

SME South Africa onlineSME (Small Medium Enterprises) South Africa is an online SME news site. The portal is dedicated solely to SMEs and covers news, updates and developments that are relevant to SME's. 6 Sep 2013 Read more++

Defining a DSPWith so many terms floating around the world of internet advertising it is vital for industry participants to know new media technology trends and how they affect the media landscape in Africa. DSP (demand-side platform) has become one of the buzzwords which needs to be grounded and given true meaning and relevance in the industry. 5 Sep 2013 Read more++


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