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about us
Fabrik offers digital management for your community powered by ethical, human-centred workflows & apps.

We help broadcast entities build independent, valuable and trusted communities in you branded app that you own and manage.

We have worked at the intersection of media & technology for over two decades, with Fabrik being the result of our experience and the impact that we would like to deliver to our media clients.

Fabrik has been conceptualised, developed and is managed by immedia, and is supported by Microsoft South Africa.

Our team are comprised of media veterans experienced in all facets of building a modern media business - content, engagement, revenue and stakeholder management - and technology experts with skills in cloud services, application development and user experience.

Anice Hassim
Founder, CEO & Product Lead
Anice is a recognised innovator and thought leader in media, technology and people development with over 30 years of experience in working at the intersection of people and technology.

As founder and lead strategist of technology/media consultancy, immedia, he has successfully anticipated and harnessed technology disruptions to build a globally-skilled team building converged solutions for clients like SuperSport, SARU, Computicket, Samsung and others.

Anice is a frequent speaker to advertising industry professionals at private agency events and national gatherings, evangelising technology platforms and advertising methodology in new media. He writes analysis for client use only (not for publication) on trends, opportunities and developments in the technology/media space.

Phil Molefe
Business Development & Strategy
A veteran journalist and Media Executive with a wealth of experience in both the print and electronic media that spans nearly 40 years, Phil joined the immedia ecosystem as a director and a member of the executive committee.

Phil's greatest passion is to develop African media as well as its practitioners to global, competitive levels using digital technologies like Fabrik to revolutionise the media industry and usher in massive opportunities for both community and the mainstream, commercial media.

He is fascinated by the prospect of rural communities becoming part of the digital world, thanks to Fabrik's unique value proposition as a veritable convergent platform, and its ability to open the doors for community-based media to develop at the same technological speed as the advanced, more well-resourced commercial stations.

Bevan Andriés
Chief Operations Officer
Having joined the company a decade ago, Bevan has brought a wealth of knowledge to the Fabrik product from an established career in radio and systems engineering, at the place where technology and media intersect.

At an executive level, Bevan is accountable for customer success and his passion is to work closely alongside our Fabrik clients to drive adoption within their teams and to empower them to extract maximum business value from it.

His understanding of time-sensitive workflows and the typical challenges involved in the adoption of digital systems & thinking has seen him become an integral part of developing Fabrik as a product and the associated workflows that support a cloud-based platform of this nature.

Jonathan Lumley
Clients, Channels & Markets
After 20 years in radio, Jonathan has joined immedia to help clients leverage their investment in the Fabrik platform in bringing new value to their audiences and advertisers through innovative technology-enabled workflows and campaigns.

Jonathan was the Promotions Manager for Jacaranda FM and East Coast Radio, with seven of his 20 years' media experience specialising in on-air Radio promotions. Jonathan amplified the two regional brands in both traditional airtime and branded content.

He has presented twice at Radio Days Africa, has been interviewed by and contributed to several international radio podcasts, and has been instrumental in implementing several "world firsts" in radio competitions while working in promotions.