|Solid insights give your brand the strategic edge. While the bulk of our work is still in the traditional sphere, we try to incorporate innovative ways of listening to consumers wherever they are.|
We ideally like to conduct our research away from contrived settings. From past experience, we have found that respondents are more receptive and willing to share when they are comfortable and relaxed. We also use film and photography to add richness and texture to our findings.
Distilling and clearly articulating findings is as important to us as uncovering fresh insight. Our reports are designed to present the insight in a compelling and powerful manner, and our recommendations are strategic and based on a solid understanding of how to grow strong brands.
|Robust brand strategies set you up for business success.|
We believe in everyday strategy. Strategies should never be static and sit hidden in PowerPoint presentations to be updated once a year, strategies are dynamic and move in response, not only to market and consumer changes, but also to measurement of their impact against objectives.
We frequently develop strategies on behalf of clients but we prefer to co-create them together with strategy owners, using interactive processes that have been designed to produce robust, practical and creative strategies and plans.
|Strategy translated into powerful brand communication.|
Great brand communication is born from solid insight and sound strategy but has to be grounded in an understanding of how people will consume it.
Strategy only comes to life if brands are seen and heard through the din. Brands get noticed when work is creative but also when the brand messaging is built on real consumer and market insight.