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The Social Media ROI Playbook: Driving Growth with SocialWith over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100
clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on
 21 Oct 2021 Read more

#AppleEvent 2021: New iPhones, new colours, but same old design [Social media analysis]Another year, another #AppleEvent and for the second installment of this year's event, Apple unveiled yet another variety of new products on Tuesday, 14 September 2021 - this time, they brought the colour back yet again in their new iPhone 13 range, as well as unveiling the new Apple Watch and two new iPad product models. While anticipation was high surrounding news on the iPhone 13, online users were in for quite a digital treat at this year's #AppleEvent. 29 Sep 2021 Read more

Meltwater announces new Diversity, Equity and Inclusion (DE&I) DirectorMeltwater, a leading global SaaS provider of media intelligence and social analytics, recently announced the launch of its new department within the Africa region; Diversity, Equity and Inclusion (DE&I), and the promotion of Siphesihle Hlela as the company's first DE&I Director in the region. 3 Sep 2021 Read more

South Africa Fast Food Industry Report H1 20212021 has been quite an interesting year, and while we still continue to fight against the current global pandemic, one trend that has emerged during our time in lockdown is an increase in people loving convenience and the use of online delivery services like Checkers Sixty60 and UberEats. 3 Aug 2021 Read more

Nigerian Women in PR counts down to its inaugural Reverse Mentorship Workshop for senior PR professionalsNigerian Women in Public Relations (NGWiPR) has announced its inaugural Reverse Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing Complex Teams. The global virtual event, designed for senior professionals with at least 15 years' experience, will be held on July 28 - 29 from 11am - 1pm WAT. 27 Jul 2021 Read more

Meltwater drives innovation with broadcast monitoring in NamibiaMeltwater are proud drivers of innovation when it comes to maintaining its global position as leaders in media intelligence and social analytics. From acquisitions with Linkfluence, Klear and Owler, to local initiatives through the Southern African Innovation Panel Discussion, Meltwater continues to stay ahead in the digital landscape. This rings true even more, as Meltwater announces broadcast monitoring in Namibia. 22 Jul 2021 Read more

Meltwater wins Comparably Awards for Best Career Growth and Best CEOs for WomenMeltwater, a global leader in media intelligence, is proud to announce that it is the recipient of two Comparably Awards for Best Career Growth and Best CEOs for Women. 19 Jul 2021 Read more

Meltwater acquires business information company OwlerMeltwater acquires business information company Owler for $24,5m in a combination of cash and equity 21 Jun 2021 Read more

Clubhouse gets thumbs-up on Android, but thumbs-down on social media [Analysis]In the midst of the Covid-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms by online users, in a search for new and meaningful ways to connect differently to usual social media platforms like Instagram and Facebook. 14 May 2021 Read more

Meltwater now listed and trading on Euronext GrowthMeltwater, a leading global provider of media intelligence and social analytics Software-as-a-Service solutions, has been admitted to trading on Euronext Growth Oslo (ticker code: MWTR). 12 May 2021 Read more

Meltwater announces agreement to acquire KlearMeltwater announces agreement to acquire leading social influencer marketing company Klear for $17.8m in a combination of cash and earn-out. 7 May 2021 Read more

#SONA2021: A brief social media analysisOn 11 February 2021, President Cyril Ramaphosa delivered the annual State of the Nation address, done digitally this year due to Covid-19 restrictions limiting the usual red carpet style of the event that most South Africans have enjoyed seeing over the years. But without the usual pizzaz of it all, the president gave an address that focused on the Covid-19 pandemic, the current economic situation and providing much needed hope. 15 Feb 2021 Read more

The new social networksHow Omegle, Clubhouse and Telegram are taking over social media 18 Jan 2021 Read more

Meltwater becomes title partner of Champions Chess Tour and appoints Magnus Carlsen as global brand ambassadorMeltwater, a leading global provider of media intelligence and social analytics solutions, will be the title partner for Play Magnus Group's Champions Chess Tour. With this agreement, Meltwater also becomes a partner for Magnus Carlsen, four-time world chess champion. 5 Jan 2021 Read more

Meltwater selected as finalist for Africa Tech: Technology Company of the Year 2020Meltwater is elated to announce that they have been selected as finalists for this year's Africa Tech Week Awards, in the Technology Company of the Year category. 1 Dec 2020 Read more

Hit or miss: Instagram's Shop and Twitter's Fleets [social media analysis]Many digital changes have taken place in light of the current pandemic, which saw brands and businesses shift their focus towards staying relevant and online. 27 Nov 2020 Read more

Shudufhadzo: South Africa's Miss SA firm favouriteIt was over a year ago when South Africans warmly embraced Zozibini Tunzi as their 2019 Miss South Africa. Now, Limpopo-born Shudufhadzo Musida has just been crowned as this year's Miss South Africa during the pageant finale held at The Table Bay Hotel in Cape Town. And the nation couldn't be more happier with their new queen. 30 Oct 2020 Read more

'Hi, Speed': iPhone 12 reactions from the #AppleEvent [social media analysis]Leading tech giant, Apple, has finally released the iPhone 12 that many consumers, around the world, have been asking for. When the iPhone 12 was not announced during the 15 September 2020 '#AppleEvent', online audiences were left wondering when Apple would release the much anticipated smartphone. 19 Oct 2020 Read more

#AppleEvent: Social media is asking for an iPhone 12 [social media analysis]Leading tech giant, Apple, recently unveiled yet another variety of new products and services on Tuesday, 15 September 2020, which included the new Apple Watch and two new iPad product models. While anticipation was high for the announcement of the iPhone 12, online users were in for quite a digital treat at this year's #AppleEvent. 25 Sep 2020 Read more

How 'Jerusalema' has got the world dancingWith over 120 million views on YouTube and now, officially, the most Shazamed song in the world, 'Jerusalema' by South African DJ and record producer, Master KG, featuring Nomcebo Zikode, has taken the world by storm as people around the world have now even created a dance challenge with the song. 14 Sep 2020 Read more

'Black Is King': How Beyoncé stopped the world with new visual album [social media analysis]Inspired by her album, The Gift for Disney's retelling of the classic movie The Lion King, American artist, Beyoncé Knowles-Carter, delved deeper into the Disney film and worked with a number of international directors and artists to create a visual album filled with creativity and grandeur that was rooted in African culture. 19 Aug 2020 Read more

Making women in data more than a realityAI (artificial intelligence) and data have become one of the hottest topics within the technology industry, and women have been playing an instrumental role in the advancement of and development of technology, especially when it comes to career pathways. 4 Aug 2020 Read more

How Covid-19 has impacted print media [news and social media analysis]The impact of Covid-19, this year, has been felt in South Africa across multiple industries. From hospitality and tourism, the shift to online education and employment, people around the world have seen how Covid-19 has changed what once was normal. 23 Jul 2020 Read more

Why brands need high-quality broadcast ad monitoring in 2020 and beyondIf 2020 has proven one thing for marketers, it's that Covid-19 rapidly accelerated the need for digital innovation and strategies. It is now, more than ever, paramount to the success of any business that effective tracking of marketing KPIs is in place. 15 Jul 2020 Read more

Meltwater Digital Summit - PR meets marketingBefore, PR and marketing existed in separate spheres. PR meant engaging with media relations and crafting press releases while marketing meant increasing sales through brand awareness and visibility. Now, the digital landscape we once knew is dead, and the traditional roles of PR and marketing professionals have been left in the dust. And while the lines between PR and marketing may seem blurry, new challenges require us to constantly adapt and survive in order to thrive in our changing environments. 6 Jul 2020 Read more

Top 3 trending topics in South AfricaAlmost halfway through 2020 and no one could have predicted the outcome of what this year would look like. Social distancing has become the new norm and in South Africa, the first five months of the year have certainly been an interesting one. 2 Jun 2020 Read more

No masking Ramaphosa's humour: SA responds to new challenge [social media analysis]On Thursday, 23 April 2020, President Cyril Ramaphosa addressed the nation regarding the easing of the national lockdown, which will come into effect on 1 May 2020. At the end of his speech, he picked up a mask to demonstrate and encourage South Africans to continue exercising safety measures by wearing a mask whenever leaving their homes. But his demonstration ended up in a masking mishap that saw South African social media users respond in an infamously humorous fashion. 29 Apr 2020 Read more

#Covid-19: The 4 most under-reported stories on coronavirus [news and social media analysis]As Covid-19 continues to spread across the globe, and news and social media conversations on the current pandemic continue to rise, much of the information reported on has had to do with the rising number of confirmed cases, the number of deaths and preventive measures that countries have been implementing since the World Health Organisation (WHO) declared Covid-19 a global pandemic. 14 Apr 2020 Read more

#Covid-19 in South Africa: How coronavirus has broken borders, bans and business plans [a social media analysis]When news of Covid-19, also known as the coronavirus, first broke out in December 2019, not much was known about the disease, believed to have started in Wuhan, China. Now, the World Health Organisation (WHO) has declared it a global pandemic and countries across the world have placed protective and preventive measures to help reduce the spread. 30 Mar 2020 Read more

#MatchInAfrica: What social media said about the Nadal vs Federer tennis match for charityOn Friday 7 February 2020, two of the world's biggest tennis stars graced South African fans with a tennis match that is not only the first to be held in Africa, but is in support of children's education in the continent. 10 Feb 2020 Read more

The Future of Media in AfricaMeltwater Africa to host a business lunch on The Future of Media in Africa. 10 Sep 2018 Read more

Meltwater launches data science platform Fairhair.aiAI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight 17 Aug 2018 Read more

Sunday, 15 July 2018: France leads in goals on the field and mentions on social media15 July 2018 will forever be remembered by the French. 17 Jul 2018 Read more

Meltwater acquires leading social analytics company SysomosAcquisition expands Meltwater's ability to incorporate online news and data with social media analytics in one robust platform 26 Apr 2018 Read more

How to master #Instagram marketing in 2018With all the media interest around Facebook in the last few weeks, no one would blame you for letting the recent Instagram algorithm updates slip under your radar. The changes however, are some of the most drastic the platform's made in years - and have knock-on consequences for the way you craft your content as a marketer (if you want to be seen, that is). 20 Apr 2018 Read more

Meltwater acquires privacy-by-design social data platform DataSift to strengthen its AI-driven analytics offeringMeltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy. This acquisition, Meltwater's sixth in the last year, solidifies the company's emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. 28 Mar 2018 Read more

Kenya election annulment: What are Kenyans talking about?On 1 September, the Supreme Court announced that the Kenyan elections, which had taken place on 9 August, had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions of both candidates, ODM's Raila Odinga and Jubilee's incumbent President Kenyatta, as well as surrounding conversations and trending themes. The data indicates that the sentiment of both candidates was mostly negative, mentions of the re-vote occurred in the US as well as Africa, and that "election hacking" was one of the most prominent trending themes. 5 Oct 2017 Read more

Meltwater acquires Algo to supercharge its industry-leading media intelligence platformSixth deal from Meltwater in ongoing M&A spree adds Stanford and Carnegie Mellon data science-focused PhDs to team, building AI-driven competitive edge for companies leveraging insights from external data 1 Sep 2017 Read more

Meltwater acquires Cosmify to bolster its data analytics offerings and machine-learning engineThe fifth deal in Meltwater's ongoing M&A streak adds machine-learning, data-science experts to in-house machine learning team 16 Aug 2017 Read more

The first 24 hours - What the world had to say about #JunkStatusMeltwater, the global online media intelligence provider, has released a report analysing editorial and social media responses in the first 24 hours following South Africa's recent credit downgrade to junk status. While predicted by economists and analysists for some time, the announcement made by ratings agency Standard & Poor's Global, still sent tremors across the financial world that could be heard echoing across social and editorial media the world over. 6 Apr 2017 Read more

Meltwater secures $60m debt funding with Silicon Valley Bank, Vector CapitalMeltwater, a global leader in media intelligence solutions, has announced that it has closed a $60m debt funding round with Silicon Valley Bank, and Vector Capital in order to ramp up strategic acquisitions. 13 Feb 2017 Read more

You can't manage what you can't measureThe African marketing landscape is changing, and changing rapidly. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 24 Oct 2016 Read more

Meltwater Outside Insight - Growth-hacking your marketing strategyJoin Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 25 Aug 2016 Read more

Meltwater JHB event: Growth-hacking your marketing strategyJoin Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 22 Aug 2016 Read more

Today: Meltwater's free webinar with 2016's #1 Digital Marketer, Jeff BullasJeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimise their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 Global Digital Marketing Influencer by Onalytica. 17 Aug 2016 Read more

Jorn Lyseggen wins The Europa Hall of Fame Award honouring the best tech startups in EuropeThe Europas Startup Conference and Awards by TechCrunch to celebrate Europe's brightest and best tech companies, has honoured Jorn Lyseggen, the founder and CEO of Meltwater, with The Europa Hall of Fame award. 22 Jun 2016 Read more

Adapting to digital change in West Africa - A Meltwater business lunchThe African marketing landscape is changing, and changing rapidly. There are now over 48 million internet users in Nigeria alone, and according to the National Communications Authority, Ghana boasts a staggering 65.74% mobile internet penetration rate. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 2 Jun 2016 Read more

Zubair TimolIn 2001, entrepreneur Jorn Lyseggen founded Meltwater with only US $15,000. Operating from an old shipping container in Norway, offered to him by a friend as a free workspace, Jorn brought a team together and built the company. Meltwater is now a global leader in online intelligence, with 50 offices on six continents and 25,000 corporate clients. 1 Jun 2016 Read more

Heidi MyersBrands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments. 23 May 2016 Read more

Zubair TimolAccording to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook. This means that if businesses want to continue to build their brand and capture the attention of their customers they need an online presence. It also means that people are turning to their favourite social media platform to find new products, to engage with ones they already use and to find out what is going on in the world around them. Now, more than ever, maintaining a competitive edge, getting new customers and staying current is dependent on your online presence. 20 May 2016 Read more

Zubair TimolThe spirit of entrepreneurship is something typically associated with people who have innovative ideas and are looking to start or grow their business. But that this kind of spirit and drive should be incorporated into the business model of every company. 29 Apr 2016 Read more

Zubair TimolThere is a symbiotic relationship between PR and content marketing that PR agencies in the region should take advantage of to gain more credibility for their clients. Creating quality content has major benefits for a brand's search engine optimisation efforts, social media engagement, and its credibility. Additionally, offering content marketing services will make the role of PR even more vital to brands. There are several different routes you can take to make that happen. 19 Apr 2016 Read more

Heidi MyersInternational Women's Day (March 8th 2016) - now in its 26th year - there's a lot to celebrate. Women's rights have risen up the political agenda, many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles. 8 Mar 2016 Read more

Heidi MyersIn an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affect the bottom line. 15 Feb 2016 Read more

Zubair TimolAs every leader knows, one of the most important, yet most difficult responsibilities is nurturing home-grown talent. I recently read that 36% of global employers are struggling to find candidates with the right skills to fill positions1. Coming from a business with an entrepreneurial culture, I've learnt that it's important to know about an employee's career goals and aspirations. If, as a manager, you don't know how to nurture your team, you could end up with a skill gap that's difficult to fill. 12 Feb 2016 Read more

Heidi MyersWhen it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty? Ultimately, in the same way that people can become attached to another person, they can also - for many reasons - become attached to a brand. 11 Feb 2016 Read more

Dries BadenhorstThe digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently... 28 Jul 2015 Read more

Leigh AndrewsShh. 'Digital influence' is meant to be something mystical and vague. That's no longer the case, following the Meltwater African Brain Food event, where all aspects of digital influence were unpacked... 6 Jul 2015 Read more

Leigh AndrewsWhen an industry event's held after hours, and within a week of receiving the invitation the web link says the event is fully booked, you know it's a topic people are really interested in. That's exactly what happened with the recent Meltwater 'Outside Insights' launch event, held at the African Pride 15 on Orange on 18 June... 3 Jul 2015 Read more

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