Albany Bread Girl joy sours to disappointment for content creator and brands

[Danette Breitenbach] Miss Albany or the Albany Bread Girl photographer has hit out at the brand on social media...

Capitec Bank's journey to becoming one of the world's strongest banking brands

[Karabo Ledwaba] Leading the charge at Capitec is François Viviers, the group executive of marketing and communications, boasting more than a decade of experience within the bank's ranks...

Building lasting connections: The art of brand equity

[Mongezi Mtati] In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand...

Dimension Data fully rebrands to NTT Data in MEA region

[Karabo Ledwaba] Since its inception in South Africa four decades ago, Dimension Data swiftly rose to prominence in the IT industry, earning accolades and expanding its reach. As the company approaches its next chapter, a significant transformation looms on the horizon...

3 lessons for rebranding

[Charlie Wannell] Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded...

Remember when we were leaders: How brands can shape nations and drive progress

[Parusha Partab] The IAB South Africa Transformation Council has rebranded to the IAB Diversity, Equity & Inclusion (DEI) Council...

#RWC2023: The Rugby World Cup 2023 logo - the font that speaks French

[Terry Levin] Terry Levin, Off the Shelf marvels at the tricoleur tableaux marking the Rugby World Cup...

Why South Africa would vote for Siya Kolisi in 2024 if they could

[Dono White] VMLY&R SA's Dono White gives a brand-centric answer to why a Springbok loss hurts and why South Africa would vote for Siya Kolisi in 2024 if they could...

Spur and the casual racism of distant geography

[Jarred Cinman] The Spur rebrand is a missed opportunity to right a historical wrong, writes Jarred Cinman joint CEO of VMLY&R South Africa...

#BehindtheBrandManager: Sizwe Mdladla from soccer to a passion for branding

[Danette Breitenbach] Sizwe Mdladla Nando's GM: digital marketing IMEA thought he wanted to own a soccer team, then he found his passion for branding...

#FoodWashing: A chat with accidental viral sensation and branding expert Matt Rosenman

[Karabo Ledwaba] American content creator and food blogger, Matt Rosenman, is a big deal on social media after accidentally becoming a viral sensation for using his graphic design background to make content on rebranding popular food products...

Twitter rebrand: Does X mark the spot?

[Karabo Ledwaba] Love him or hate him, Elon Musk is one of the most famous (or infamous) start-up founders the world has seen...

SodaStream: Style & sustainability all in one

[Danette Breitenbach] SodaStream has launched two new sparkling water-makers with design innovation and a sustainability positioning...

How brands can achieve saliency through empathy

[Tyrann Burger] In a world where people are constantly bombarded with ads, messages, and distractions, it can be difficult but not impossible to achieve visibility and memorability...

De-influencing: Freedom of speech or brand damage?

[Karen Welgemoed] The rise of the influencing industry has been a dominant trend for years, with online personalities promoting various products and building lucrative empires through their massive followings...

Brand Finance's Global 500 2023 names Amazon the world's most valuable brand

[Danette Breitenbach] Tech remains the most valuable industry in Brand Finance's Report,Global 500 2023, rankings, with retail second and the banking sector third...

How to engage customers that are on a tight budget

[Ross Sibbald] With inflation on the rise brands need to find the right way to engage customers...

Bathu: more than just a shoe

[Rirhandzu Shingwenyana] Having a purpose propels a brand to be more than just another business says Rirhandzu Shingwenyana...