OOH Wallpost Africa

Danette Breitenbach
SOUTH AFRICA
Constitutional Court confirms 2022 ruling for Overbeek Signs to take down OOH billboard

Source: © Cape Talk  The Constitutional Court has confirmed the January 2022 Western Cape High Court ruling on the illegality of the Overbeek Building outdoor advertising billboards
Source: © Cape Talk Cape Talk The Constitutional Court has confirmed the January 2022 Western Cape High Court ruling on the illegality of the Overbeek Building outdoor advertising billboards
[Danette Breitenbach] The Constitutional Court has confirmed the January 2022 Western Cape High Court ruling on the illegality of the Overbeek Building outdoor billboards...

Posted 9 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
#Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor Outdoor

Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.
Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.
[Karabo Ledwaba] In her new role as the head of group marketing and services at Tractor Media Holdings, Ruchelle Mouton has a digital-first future on her mind.

Posted 12 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
#BehindtheSelfie: Tractor Outdoor's new sales director, Mali Motsumi-Garrido

Mali Motsumi-Garrido. Source: Supplied.
Mali Motsumi-Garrido. Source: Supplied.
[Karabo Ledwaba] Tractor Outdoor recently appointed Mali Motsumi-Garrido as their sales director...

Posted 1 year ago | Like
Danette Breitenbach
SOUTH AFRICA
Road 2.0: OOH's gamechanger

Source © Wang Song  he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.
Source © Wang Song 123rf he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.
[Danette Breitenbach] The Outdoor Audience Council (OMC) today launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData...

Posted 1 year ago | Like
Danette Breitenbach
SOUTH AFRICA
Flying Fish launches live billboard in a What the Flying Fish! (WTFF) moment

Source: Flying Fish. Tumi Malita “ Stopnonsons” & Mashabela Galane, two well-loved South African comedians, will be stuck in the billboard at one of the busiest intersections and traffic count areas in Gauteng, on William Nicol Drive, for three days, 9 to 11 May, doing multiple 12 hour-long live-roasting sessions of passers-bys
Source: Flying Fish. Tumi Malita “ Stopnonsons” & Mashabela Galane, two well-loved South African comedians, will be stuck in the billboard at one of the busiest intersections and traffic count areas in Gauteng, on William Nicol Drive, for three days, 9 to 11 May, doing multiple 12 hour-long live-roasting sessions of passers-bys
[Danette Breitenbach] In a What the Flying Fish! (WTFF) moment, Flying Fish launches a live billboard...

Posted 1 year ago | Like
Danette Breitenbach
SOUTH AFRICA
Out of Home: driving home the purchasing decision

A DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl
A DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl
[Danette Breitenbach] This year Out of Home (OOH) played a significant role in many brands' Super Bowl campaigns...

Posted 2 years ago | Like
Danette Breitenbach
SOUTH AFRICA
Unlocking the potential of Out of Home in Africa

Source: © Provantege  Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana
Source: © Provantege Provanttage Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana
[Danette Breitenbach] Africa has a vibrant growing media industry, with the largest Out of Home (OOH) market share in the world...

Posted 2 years ago | Like
Stuart Walsh
SOUTH AFRICA
Every agency dispenses advice, but it's a rare one that heeds it

Every agency dispenses advice, but it's a rare one that heeds it
[Stuart Walsh] Moral Hazard. Two words you don't often hear in the context of advertising. But then, you didn't really hear them in any context until after 2009. That's when we discovered just how reckless those Wall Street Wizkids had been...

Posted 3 years ago | Like (1)
Liz McConnell
SOUTH AFRICA
Is data the only thing that will get you the deal?

Photo by fauxels from [[www.pexels.com Pexels.
Photo by fauxels from [[www.pexels.com Pexels.
[Liz McConnell] Liz McConnell, head of sales at Tractor Outdoor writes how good relationships with clients are more important than data...

Posted 3 years ago | Like
Dave McKenzie
SOUTH AFRICA
OOH - Determining the trends

OOH - Determining the trends
[Dave McKenzie] Dave McKenzie, founder and CEO of BOO! Surprising Media Solution, shares a few thoughts related to the future of OOH in South Africa...

Posted 3 years ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
Airport Ads flying high with new look, new focus

Airport Ads flying high with new look, new focus
[Danette Breitenbach] On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

Posted 4 years ago | Like
Jacques du Preez
SOUTH AFRICA
Why out-of-home is withstanding the threat of digital and growing with it - Provantage

Why out-of-home is withstanding the threat of digital and growing with it
[Jacques du Preez] With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

Posted 4 years ago | Like (2)
Craig Wallis
SOUTH AFRICA
Ubiquitous DOOH

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Craig Wallis] In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments...

Posted 4 years ago | Like
Genevieve Considine
SOUTH AFRICA
Outdoor media = digital media... when creatives get it right

[Genevieve Considine] Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

Posted 5 years ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
OMC launches Optimiser tool

Image supplied.
Image supplied.
[Danette Breitenbach] The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

Posted 5 years ago | Like
Jessica Tennant
SOUTH AFRICA
#NewCampaign: #EatingIsBelieving (what the customers say)

#NewCampaign: #EatingIsBelieving (what the customers say)
[Jessica Tennant] With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

Posted 5 years ago | Like
Danette Breitenbach
SOUTH AFRICA
How significant is DOOH vs static OOH?

[Danette Breitenbach] JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

Posted 5 years ago | Like
Greg Benatar
SOUTH AFRICA
Shifting global media spend patterns

Shifting global media spend patterns
© Tobias Moore via Unsplash.com.
[Greg Benatar] It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 Newspaper spend is set to decline by 18,7% and magazines by 14.5%...

Posted 5 years ago | Like
Craig Wallis
SOUTH AFRICA
What's up in the world of digital OOH in SA?

What's up in the world of digital OOH in SA?
© Shao-Chun Wang via 123RF.com.
[Craig Wallis] Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

Posted 5 years ago | Like
Donald Mokgale
SOUTH AFRICA
The 2018 state of OOH - Dentsu

The 2018 state of OOH
[Donald Mokgale] An outlook on the state of OOH, digital OOH development and trends in 2018...

Posted 5 years ago | Like
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