Youth Marketing Wallpost Africa

Carl Willoughby
SOUTH AFRICA
#YouthMonth: 47 years later and the struggle continues

#YouthMonth: 47 years later and the struggle continues
[Carl Willoughby] Carl Willoughby, chief creative officer at Hunt Lascaris, says we can all do more to assist young people in the country...

Posted 9 months ago | Like
Danette Breitenbach
SOUTH AFRICA
The more things change, the more they stay the same

Source: © Matheus Bertelli  Youth are creating their communities and brands need to fit into these, not the other way around
Source: © Matheus Bertelli pexels Youth are creating their communities and brands need to fit into these, not the other way around
[Danette Breitenbach] Nolitha Mkhwanazi, head of youth strategy at Yellowwood, says what the youth want from brands has not changed from 2021 to 2022...

Posted 1 year ago | Like
Babalwa Nyembezi
SOUTH AFRICA
Building youth-centric campaigns for Gen Z

Source: Picha  Gen Z is unapologetic about self-expression
Source: Picha pexels Gen Z is unapologetic about self-expression
[Babalwa Nyembezi] A brand needs to demonstrate how it resonates with the values of young consumers and this requires a youth-centric marketing approach...

Posted 1 year ago | Like
Bonga Mpungose Smanga
SOUTH AFRICA
Who coached it best? The battle for Steve Komphela

Who coached it best? The battle for Steve Komphela
[Bonga Mpungose Smanga] The consecutive use of Steve Komphela on "KFC Ziphathe Grand" Summer Treats Campaign just a few months ago and now recently on MTN does demonstrate that the Mamelodi Sundowns head coach is really "kompheling"...

Posted 1 year ago | Like
Ryan McFadyen
SOUTH AFRICA
Accessing the youth market in 2022

Accessing the youth market in 2022
[Ryan McFadyen] A key demographic globally and locally, the youth market is becoming harder and harder to reach through media and advertising. It's also historically cynical of advertising...

Posted 2 years ago | Like
Ndeye Diagne
NIGERIA
Gen Z: The generation that is crafting a better Africa - Kantar

Gen Z: The generation that is crafting a better Africa
[Ndeye Diagne] Are you ready for African Gen Z...

Posted 3 years ago | Like
Kelly McGillivray
SOUTH AFRICA
5 things you need to know about 'Zoomers'

5 things you need to know about 'Zoomers'
[Kelly McGillivray] In honour of Youth Month we're getting to know our Zoomers better. Zoomer is another word for Generation Z, people born between 1997 and 2015, with age 24 being the oldest...

Posted 2 years ago | Like
Ronen Aires
SOUTH AFRICA
10 things businesses need to know about the youth post-lockdown

Photo by  on .
Photo by Aziz Acharki on Unsplash.
[Ronen Aires] Ronen Aires, founder and CEO of Student Village lists 10 key care-related questions regarding young consumers businesses should ask themselves in order to level up...

Posted 3 years ago | Like
Babalwa Nyembezi
SOUTH AFRICA
On meaningful collaboration and how we unearthed young stars (Part 1)

Photo by  from .
Photo by Retha Ferguson from Pexels.
[Babalwa Nyembezi] How collaborating with young black people and opening up a seat at the table changed the perception of a brand...

Posted 3 years ago | Like
Bonga Mpungose Smanga
SOUTH AFRICA
Digital culture plugs - The new frontier in urban youth marketing

Image supplied.
Image supplied.
[Bonga Mpungose Smanga] South African urban youth culture is a very complex space to navigate and without the right credible 'plugs' on the ground to introduce you or expose you to information about this culture and what is deemed valuable by urban centennials has become a very tough job for brands particularity in infiltrating this space and create relevance for themselves...

Posted 3 years ago | Like
Stuart Walsh
SOUTH AFRICA
The problem with the generation gap? Marketeers keep falling into it

Photo by Andrea Piacquadio from .
Photo by Andrea Piacquadio from Pexels.
[Stuart Walsh] Lumping consumers into generations based on when they were born is among the crudest forms of demographic segmentation, and when we live in a world rich in behavioural data, so unnecessary. Past behaviour is a far better and easier predictor variable than a generation-demographic...

Posted 3 years ago | Like
Brad Stern
SOUTH AFRICA
The 5 "S's" to understanding the youth mindset

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Brad Stern] Brad Stern talks to a couple of teenagers and those "in the know" for some insights into youth marketing and the media and consumption of this target market...

Posted 4 years ago | Like
Maria Berrios-Carter
SOUTH AFRICA
Shake it like a Polaroid picture

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Maria Berrios-Carter] Teens are turning their backs on digital in favour of something more authentic. A fact backed by the explosive growth in the sales of Polaroid in the 18-25 year market...

Posted 4 years ago | Like
Juanita Pienaar
SOUTH AFRICA
Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

Rawpixel via .
Rawpixel via 123RF.com.
[Juanita Pienaar] Mike dos Santos, co-author and strategic director at Joe Public Shift, and Kalliebree Keynerd, head of social at Joe Public, presented at the recent Social Media Landscape Briefing on Generation Z, aka Generation Fluid, and elaborated on why marketers need to start focussing more on this demographic of the market...

Posted 4 years ago | Like
Walter van der Merwe
SOUTH AFRICA
Gen Z requires new thinking, fresh approach

Gen Z requires new thinking, fresh approach
© Konstantin Pelikh via 123RF.com.
[Walter van der Merwe] Are financial services providers able to cater to the demands of the next generation?...

Posted 5 years ago | Like
Carmen Murray
SOUTH AFRICA
#FutureFit Yourself: Top 8 youth wonders under 30

Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga.
Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga.
[Carmen Murray] Carmen Murray asked the public to vote to identify the top 8 youth wonders in South Africa under 30 and shares the results...

Posted 5 years ago | Like
Belinda Kayton
SOUTH AFRICA
The generation gap - Who is who?

The generation gap - Who is who?
© rawpixel via 123RF.com.
[Belinda Kayton] Media strategist, Belinda Kayton, looks at the differences between Xers and millennials and highlights quite a few differences...

Posted 5 years ago | Like
Bronwyn Williams
SOUTH AFRICA
What Generation Z wants - how to attract the "next" generation to your brand and business

What Generation Z wants - how to attract the "next" generation to your brand and business
© Clarke Sanders via Unsplash.com.
[Bronwyn Williams] Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

Posted 5 years ago | Like (1)
Leigh Andrews
SOUTH AFRICA
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
Slide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
[Leigh Andrews] Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

Posted 5 years ago | Like
Leigh Andrews
SOUTH AFRICA
#YouthReport2018: Being a teenager in 2018, more pressure than peer pressure

Image © Daniel Ernst via .
Image © Daniel Ernst via 123RF.com.
[Leigh Andrews] The fourth session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release, also presented by Martin Neethling, director of groceries at Pioneer Foods, shared insight into the pressures SA's youth are really under - there's more to it than just 'being a teenager'...

Posted 5 years ago | Like (1)
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