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Ads are like shoes

ISAAC KWAME ADOM

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable... read
SOUTH AFRICA
#WomensMonth: Reflections from leading women in health in Africa
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SOUTH AFRICA
Collaborating on purpose

ISSUED BY BIZCOMMUNITY.COM

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SOUTH AFRICA
What retailers can learn from social media feedback during Covid-19

NIC RAY

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SOUTH AFRICA
5 ways coronavirus is deepening global inequality

KUNAL SEN

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NIGERIA
Food prices in Nigeria have shot through the roof. But is the pandemic to blame?

ADEGBOYE, FOLASADE BOSEDE

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KENYA
Builders expands to East Africa with first store in Kenya
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Trialogue
Trialogue is one of only a few consultancies in South Africa that focus exclusively on corporate responsibility issues. Over 17 years of experience puts us at the forefront of new developments in sustainability and corporate social investment (CSI).
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Principles of layout/design
PRISA - 20 Aug 2020 to 21 Aug 2020, Johannesburg

Creative Writing for the Media
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