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Purpose before profitAt an innovation conference in Johannesburg, South Africa, recently, brand purpose was debated and the need for purpose-driven brands in Africa to create sustainable change and help Governments meet the United Nations' Sustainable Development Goals (SDGs) towards Agenda 2030, was reiterated. Brian Tjugum, managing director for Weber Shandwick's EMEA Social Impact practice, told Bizcommunity.Africa that brand purpose should be at the top of all brand and communications strategy, as well as business strategy. "We believe that purpose and purpose-shaped business strategies are there to shape and change the world. Through storytelling we are creating tangible impact as through storytelling we inspire and engage others." His article was part of Bizcommunity.com's intensive coverage of #AfricaMonth for May 2018 in the lead up to Africa Day on 25 May. Make sure you don't miss all the excellent articles across all 18 industry sectors that Bizcommunity covers in Africa. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |  | Today's top stories |
| Ogilvy takes home top honours at second African SABRE ceremony as the African public relations industry celebrates the best campaigns...read |
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| |  | Louise Marsland The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa... read | |  | With video content and streaming influencing viewing habits on the African continent, TV Connect Africa has evolved into the Africa Video Forum stream... read | |  | Call for papers for the 19th PAMRO All Africa Media Research conference... read | |  | Issued By Nielsen In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102... read | |  | Employers have an obligation to ensure their employees are skilled to adapt to the displacement being triggered by the fourth industrial revolution... read | |  | Ninety years ago, in 1928, the first Coca-Cola was sold on the continent in Cape Town, South Africa... read | |  | The wine consumer has evolved over the years. Wine producers are no longer able to rest on their laurels and expect the same wines to remain popular for years to come... read | | | |  | Chikwe Ihekweazu At least 17 people have died in an outbreak of Ebola Virus Disease in the north-west of the Democratic Republic of the Congo (DRC) in the town of Bikoro. Ebola is endemic to the country. But the number of deaths in a short period is cause for concern... read | |  | Syriacus Buguzi A new report has revealed how children as young as seven years of age are lured into small-scale mining activities in the country... read | |  | Healthcare is getting more high-tech - from electronic medical records and patient self-tracking to informatics and minimally invasive procedures - and nurses are at the forefront of using these innovative solutions to improve patient care in Africa... read | |  | The conservation of South Africa's biodiversity is a critical component in securing the future of tourism, an industry many South Africans depend on for their livelihood... read | |  | Haji Mtumwa The Pemba Airport will undergo a major facelift so it can handle bigger planes, the revolutionary government of Zanzibar has said... read | | | | David Byrne "That's the thing about pictures: they seduce you." |
More quotes Submit a Quote | | | | | | | | | Media Law and EthicsIAJ - Institute for the Advancement of Journalism - 22 May 2018 to 23 May 2018, Johannesburg | | |
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