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The economic indicators for AfricaThe chairman of global communications firm, Weber Shandwick, Jack Leslie, believes all the right economic indicators and portents are present for the continent of Africa to truly rise. Leslie, who has also served on the United States African Development Foundation for two decades as an advisor to several Presidents, told Bizcommunity.Africa about the "huge sense of optimism around Africa". He says Africa's entrepreneurial culture, which leads rankings globally, signifies great things for the continent as technological and other developments continue at a fast pace and the rising middle class promises access to a "fast-growing market". Bizcommunity.com's annual 18 Trends for 2018 was published last week at the end of the mammoth annual BizTrends project and the launch of the digital magazine. The #BizTrends2018 book, which will be distributed exclusively to key clients and advertising agencies, is currently in print. And here's a call for the industry to BackaBuddy and assist family and friends in funding a private investigator to travel to Rwanda to try find missing South African adman, Leon Orsmond. He has been missing for two months now. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |  | Today's top stories |
Louise Marsland Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...read |
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Ghanaian startup, AgroCenta, was crowned the 2018 Seedstars Global Winner at the fifth edition of the Seedstars Summit which took place on Thursday, 12 April 2018...read |
| |  | Tom Jackson Four African startups have been selected amongst the 12 that will pitch for the chance to secure a share of $1 million in funding at the Seedstars World global final today in Lausanne, Switzerland... read | |  | CoinAfrique, the most downloaded classifieds app in French-speaking Africa, aims to exceed 10 million monthly users by 2022... read | |  | Dorothy Ghettuba is the CEO of Spielworks Media, a TV, film, and digital media production company based in Kenya. She talks about her journey... read | |  | Leigh Andrews Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy... read | | | |  | The finalists for the 2018 African Responsible Tourism Awards have been announced, competing in five categories as well as for the much-coveted 'Overall Winner'. Who will take the top spots? read | |  | Sebastian Mhofu Lawmakers in Zimbabwe are preparing to summon ex-president Robert Mugabe to answer for his management of the diamond sector, which he nationalised in 2016... read | |  | Julie C. Aleman A recent study shows that the loss of forests in tropical Africa in the past century is far less severe than previously estimated. Our analysis shows that forests have, on average, shrunk by 21.7%... read | |  | Karen G. Villholth Around 44% of irrigated food production worldwide uses groundwater as a water source. And as surface water becomes more scarce or polluted, agriculture will demand more and more groundwater... read | |  | Drought impacts negatively on maize and sorghum, staple crops for many African countries. When combined with legumes, they supply nutrients in a form that ensure high-quality protein diets for humans and animals... read | | | | Hippocrates "Life is short, the art long." |
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