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Social media lessons for AfricaThe marketing team behind The Gondwana Collection tourism brand in Namibia really know their social media stuff. Their funny video short mocking US President Donald Trump for this rude comments about Africa and other developing nations, achieved over 670 million views globally and was mentioned in mainstream media all around the world. I hope they win an award. But it is reward enough to put Namibia on the map for its natural beauty, tourism delights and well run economy - thereby disproving Trump's ill-considered comments. Marketing like this can't be bought and other nation brands can learn a lot from them! Our annual #BizTrends2018 project has another week to go, before "Trends Month" on Bizcommunity.com ends. Don't miss the new CMO of Ansys, Lebo Madiba, on how business can deal with the rapidly changing digital technology environment; or the CEO of TBWA\Hunt Lascaris, Karabo Denalane, on new conversations in the advertising world around ideas and product innovation. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |  | Today's top stories |
Lebo Madiba There is real concern at both business and individual level about how rapidly the digital technology environment is changing...read |
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| |  | CNN has appointed an EMEA content sales lead to work with broadcast and digital partners... read | |  | Hundreds protested on Thursday outside a Moroccan court in support of four journalists being tried for publishing content deemed confidential... read | |  | Hlumelo Ndoni Hlumelo Ndoni answers the questions, what is digital influencer marketing and how can we work with digital influencers?... read | |  | Two new categories have been added to the fifth annual African Utility Week Industry Awards to honour excellence in energy or water journalism, as well as digitally advanced utilities... read | |  | Issued By Ninety9cents Ciclope, the leading international festival that recognises and rewards exceptional craft in moving image, is hitting the shores of Cape Town this year in its first-ever Africa regional leg... read | | | |  | The One Club for Creativity has announced the launch of The One Show Mobile-First Video Advertising category, sponsored by Facebook... read | |  | BEIJING, China - Chinese authorities have ordered a major social media platform to curb "harmful content" more effectively as they intensify oversight of online expression -- even taking aim at rap music, crude cartoons, dirty jokes and celebrity gossip... read | | | |  | Livingstone Marufu Zimbabwe's largest foreign currency earner is under threat after main international buyers resolved not to accept tobacco cured using coal, citing environmental concerns. read | |  | Resolve, an Imperial Logistics company, has delivered a solar energy solution in Malawi that aims to ensure patients at hospitals are not compromised by power outages... read | |  | LUANDA - Angolan President Joao Lourenco was elected five months ago promising an "economic miracle"... read | |  | The MyDawa solution is beneficial to consumers as they gain the advantage of having increased transparency, convenience and affordability. In addition, it ensures better pharmacovigilance as it tackles the issue of... read | |  | The African aviation development conference, AviaDev, will take place in Cape Town in June 2018. The event, which is dedicated to advancing Africa's connectivity across the continent, is expecting 250-300 delegates and 30 airlines... read | | | | John Clare "He could not die when trees were green, for he loved the time too well." |
More quotes Submit a Quote | | | | | | | | | Dealing with the mediaIAJ - Institute for the Advancement of Journalism - 8 May 2018 to 10 May 2018, Johannesburg Journos' writers gymIAJ - Institute for the Advancement of Journalism - 19 Jun 2018 to 21 Jun 2018, Johannesburg | | |
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