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Video increasingly dominates news consumptionNeed and necessity often drives innovation, especially in emerging markets and Africa is no exception. The dominance of mobile and cashless payment systems are two examples where Africa is leapfrogging global systems to come up with innovations that meet the needs of millions of customers on the continent in the telecommunications, banking and retail sectors. Video consumption of news and information, through mobile predominantly, is also on the rise, and research reveals that “news is increasingly being watched as opposed to read”. This is why public relations news agency, APO Group, has launched a video offering across the continent to companies to amplify their message. Our monthly trend report into Youth Marketing can now also be downloaded as a digital magazine in PDF format, for all the latest trends in how brands can reach the growing youth market: Focus on Youth Marketing. Follow us on Twitter: @Biz_Africa. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East... read |
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| |  | With revenue from Africa's pay-TV market sitting at $4.4 billion and expected to exceed $6 billion by 2021, the time is now to continue the momentum of content production as a significant economic booster for African economies... read | |  | Juanita Pienaar Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance... read | |  | Ecobank has partnered with Visa to launch Ecobank Scan+Pay with mVisa solutions to their consumers... read | |  | The service enables MICE participants to issue their visa, book, pay and check-in their flight with Ethiopian Airlines - all online... read | |  | Neels Blom Philafrica Food says it plans to transform food processing in sub-Saharan Africa through investments of between R50m and R100m... read | |  | Stephen Sandmann Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann... read | |  | Jessica Tennant Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business... read | |  | Issued by Nielsen The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers... read | | |  | SAN FRANCISCO, US: Google on Wednesday introduced new Pixel earbuds that the company says are capable of real-time translation of conversations in different languages... read | | | More International | |
|  | As part of this year's Transport Month (OTM) campaign activities, the OR Tambo International Transport Indaba kicked off yesterday, Wednesday, 11 October 2017 and will run until Friday, 13 October 2017... read | |  | Ghana is facing calls to update its laws on wildlife crime after fears the country has become a transit route for the illegal trade in pangolin scales... read | |  | Residents angered by persistent water shortages in southern Morocco have taken to the streets in a series of "thirsty protests" that has grabbed the attention of the country's king... read | |  | Marking the fifth anniversary of the Voluntary Guidelines on the Responsible Governance of Tenure (VGGT), the UN Food and Agriculture Organization and the European Union co-hosted a high-level event noting that more needs to be done in land tenure governance... read | |  | AfricArena, described as the largest tech innovation conference for startups and investors hosted on African soil, will take place from 6-7 November 2017 at the Century City Conference Centre... read | |
| | | | | Writer CampDreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman |
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| John Mayer "They say stay in the lines, but there's always something better on the other side." |
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