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Brand “Me”Our annual Focus on Youth Marketing trend report which published last week, covers some of the biggest trends that brands are wrestling with in targeting the youth. The current generation, the Millennials or Generation Y as they are known as, have probably garnered as much research and publicity as the baby boomer generation of the past. And next up is the connected, but unplugged Generation Z, who are more driven by brand values than the value of owning a brand. We looked at what's to come from Generation Z and the current 'Brand Me' attitude of the Millennials, as well as evaluate what the current cornerstone of youth marketing strategy success is. It's great to see global and South African agencies launching onto the continent to service multinational and global brands. Such investment is good for growth in the industry and a positive story for Africa. Congratulations to Cape Town-based agency Radar on being acquired by Leo Burnett to expand operations in Africa. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency... read |
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| |  | PrideTV, Africa's only LGBTQ video-on-demand (VOD) channel, has launched a second tier of streaming video content to cater for its growing audience... read | |  | MISA Malawi's new website promotes the right to information and free speech... read | |  | Sifelani Tsiko With a food import bill of Africa hovering around $35bn per annum, can Africa feed itself? read | |  | Nick Hodge Programmatic advertising has been growing in strength each year and can have some big advantages. Here are reasons why it's back on the menu... read | |  | Taschica Pillay Spending on internet access contributed to the growth in South Africa's entertainment and media industry... read | |  | Nomahlubi Jordaan and Ernest Mabuza Former talk show host Redi Tlhabi's book Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit... read | |  | Issued by Grey This year has been one of taking on unchartered African territory with the expanding Grey Africa Network set to acquire even more of a stake in the continent... read | |  | Issued by Bizcommunity.com Join us in celebrating the courageous innovators, in small businesses and large, in South Africa and the rest of Africa, who take the risks that create new revenues, models and livelihoods, as we designate October and November as Entrepreneur Month across 18 industries on Biz... read | | |
 | Gabriella Mulligan Nigerian ridesharing platform GoMyWay has announced its closure at the end of October, citing lack of funding to continue operations... read | | |  | The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week... read | | | More International | |
|  | Omolade Adunbi The rise of ethnic and religious nationalism in Nigeria in the last decade has led to such high levels of tension that it's prompted people to ask if it will survive as a country... read | |  | According to Samuel Oguah, an energy specialist with the Energy and Extractives Global Practice at the World Bank, “The Linking up: Public-Private Partnerships in Power Transmission in Africa report has a very simple message... read | |  | Kingsley Jeremiah The Nigerian Railway Corporation (NRC) has indicated readiness to deploy its 40 tank wagons for distribution of 1.8-million litres of petrol nationwide if contacted by marketers... read | |  | Cape Town will host the third annual Africa Women Innovation and Entrepreneurship Forum (AWIEF) from 5-6 October at the Century City Conference Centre... read | |  | The 2017 Tusk Conservation Awards will be held in Cape Town on 4 October, recognising conservationists who share a passion for African wildlife and the protection of its delicate ecosystems... read | |
| | | | | | |  The Hotelier Summit Africa is one of Africa's most efficient and exclusive closed-door initiative that brings together over 500 industry experts. Read more >>
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