This week our monthly trend report is a Focus on Youth Marketing. Look out for content on this interesting marketing segment. Up today is The importance of brand "me" in conversation with Student Village MD, Marc Kornberger, on their research into student buying habits in South Africa; and international contributor Shlomo Ben-Hur writes on Why are businesses so obsessed with Gen Y?. Earlier this week, PWC released its annual Entertainment and media outlook: 2017-2021, this time with an African perspective on the sector and trends. All the research points to user experience triumphing over content and distribution of the message. The uproar over internet shutdowns on the African continent, will be a focus of the Forum on Internet Freedom in Africa, which kicks off this week in Johannesburg, To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here. Have a great week! Louise Marsland Africa Editor: Bizcommunity.com
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