The highlight of the past week was the Pan African Market Research Organisation (PAMRO) annual conference, this time held in Cape Town, South Africa. #PAMRO2017 unpacked key research issues in Africa, highlighting measurement success stories and case studies, such as: the reason the African Lions study into Africa's middle class sets a benchmark; the challenges in changing media consumption habits; the importance of data in consumer marketing; rethinking audience measurement in Africa; and more.
My monthly trend report on Employer Branding also published last week. We examined key employer branding trends for 2017; the importance of company culture; how to attract the right talent; and more.
In other news on the continent, all eyes are on Kenya as the recent presidential elections were declared void: the Kenyan Supreme Court determined that the recently concluded presidential election "was not conducted in accordance with the Constitution and ... is invalid". Let's hope for a peaceful outcome as the next round of voting has to get underway within 60 days. AlJazeera terms it a “victory for democracy”.

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Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com

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