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 | JARED KONING It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult... Read |
 | Brands can benefit from tuning into the trend of music streaming networks to differentiate themselves from their competition, as consumers change they way they listen and acquire music... Read |
 | CHARLES MBURUGU Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits... Read |
 | JOHN SANEI As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs... Read |
 | JODENE SHAER Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space... Read |
 | Digital money transfer service hits 10,000 in unique transactions per month in Tanzania, via WorldRemit… Read |
 | DHL's On Demand Delivery service in Sub-Saharan Africa is making online shopping easier in Kenya, Nigeria, Ethiopia, Mauritius and Tanzania, with more countries being added… Read |
 | Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets… Read |
 | LOUISE MARSLAND Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa… Read |
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 | Afda is a Private Higher Education Institution owned by Stadio Holdings, which offers Higher Certificate and Degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). |
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Christopher Columbus "You can never cross the ocean until you have the courage to lose sight of the shore." |
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