20 Feb
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Marketing & Media Africa

Africa gets its own domain name - finally

After years of wrangling through the courts, the .Africa domain name will finally be available to brands and individuals from mid-2017. This follows the resolution of a court case in the United States. ICANN awarded the .Africa domain to South Africa's ZA Central Registry in 2014 and a US court has just upheld that decision after challenges.
It is so important for brands and individuals proud of our heritage and wanting to promote Africa as a brand, to have our own domain name. It's taken far too long to get to this point. But we are here now and it is a hugely positive step, so look out for a flurry of landgrabs for the .Africa domain this year.
And among all the positive investment and developmental and marketing communciations news we have this week, there is also a red flag being raised by the UN World Food Programme, warning that the drought in Somalia is devastating and urgent action is needed to save lives to avoid famine throughout the entire country. There is a small window of opportunity to prevent a catastrophe.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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