23 Jan
  My account
Advertise on Biz
List your company
Submit news

Marketing & Media Africa

What is news?

It has never been more important that in this age of unfettered information flows and unrestrained social media, to maintain a healthy scepticism when confronted with news that evokes a strong emotion. In this era of fake news, it is not only up to the media to filter the facts from the nonsense and offer up stories to inform and entertain us; but it is also up to every individual to take the time to evaluate the source of content, including pictures, before sharing or reacting.
What makes it extremely difficult to spot fake news is that often the URLs or social media handles are very similar to the original source - often mainstream, well-known media sources. So it is easy to be duped.
But it is the responsibility of each one of us to join the frontline to stop the spread of fake news and to educate ourselves as to how to spot the telling signs of fake news.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Image by 123RF
AFRICA
What does it mean for technology to be innately African?
[Amrote Abdella] Mobile and cloud may be global technologies, but African startups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets... read
Image by 123RF
AFRICA
African entrepreneurs turning to crowdfunding
Crowdfunding solutions are becoming increasingly popular for African entrepreneurs to raise funds to realise their dreams… read
Influencer marketing boosted in Kenya
KENYA
Influencer marketing boosted in Kenya
Influencer marketing: how Kenyan brands are partnering with celebs and bloggers… read
Image by 123RF
ETHIOPIA
New drought risks in Ethiopia put recovery at risk
FAO targets pastoralists in Ethiopia's southern regions facing failed rains on heels of a calamitous El Niño… read
BizTrends 2017
#BizTrends2017: Personalisation takes centre stage
SOUTH AFRICA
#BizTrends2017: Personalisation takes centre stage

Monique Claassen

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year… read
More trends...
BizTrends 2017
Top 10 consumer trends for 2017 launched
SOUTH AFRICA
Top 10 consumer trends for 2017 launched
The Euromonitor International report, ‘The top 10 consumer trends for 2017', which analyses the trends that will shape the consumer landscape in 2017 is now available for download... read


More trends...
BizTrends 2017
#BizTrends2017: Consumers demand communication with local nuance
SOUTH AFRICA
#BizTrends2017: Consumers demand communication with local nuance

Sarah Dexter

Given that many of the trends we see in Africa are what's manifesting in other countries, it's unsurprising to see the continued convergence in basic wants and needs, says Sarah Dexter, managing partner at MullenLowe SA... read
More trends...
(c) georgejmclittle -
SOUTH AFRICA
KPMG survey details what online shoppers really want
A new report by KPMG International analyses the online shopping preferences and behaviours of more than 18,000 consumers in 51 countries, by geography, generation and product category... read
New taxi app books a ride for Ivory Coast middle class
SOUTH AFRICA
New taxi app books a ride for Ivory Coast middle class
In bustling Abidjan, a homegrown company has tapped into the global taxi app revolution that has spawned Uber and other online transport networks... read
Business
Save your company from corporate cholesterol
SOUTH AFRICA
Save your company from corporate cholesterol

Brett Parker

Up to forty percent of today's Fortune 500 companies will not be around in a decade's time. They will have disappeared into mergers, acquisitions or extinction... read
Jobs offered
View jobs
Submit a job
New events to diarise
CopyrightX
Law@work, UCT Faculty of Law - 15 Feb 2017 to 26 Apr 2017, Cape Town


Digital strategy for public relations
PRISA - 27 Feb 2017 to 28 Feb 2017, Randburg | 11 Oct 2017 to 12 Oct 2017, Randburg


Creative Data Visualisation
Creative Consulting & Development Works - 13 Jun 2017 to 14 Jun 2017, Cape Town


Measurement and evaluation
PRISA - 27 Jun 2017, Randburg, Johannesburg


Social media and content marketing
PRISA - 26 Jul 2017 to 27 Jul 2017, Randburg, Johannesburg


Quotes
Swami Sivananda
"Put your heart, mind, and soul into even your smallest acts. This is the secret of success."

More quotes  Submit a Quote
Ad on Bizcommunity




Cartoon
[Bizcommunitoon] Trump Flag

More cartoons

Twitter bird white  Twitter
dailymaverick
@dailymaverick
West Africa leads the way in The Gambia – and on democratisation https://t.co/iZJGMlB75s By SIMON ALLISON @simonallison
dailymaverick
@dailymaverick
Zimbabwe: Harare in deep water over typhoid outbreak https://t.co/8a1CgpgHZt By MAKO MUZENDA
allafrica
@allafrica
Dear President Trump - Home Truths About Africa: https://t.co/hGbCu4PG24 #Africa https://t.co/1qQVLXqYqR
RichSimmondsZA
@RichSimmondsZA
RT @ChangeAgentSA: It's not what you say, but what you do that matters!!! #LeadFromWithin #SundayThoughts #BeBRAVE #BeBold #Lead https://t.
allafrica
@allafrica
MTN May Postpone Nigeria Listing to 2018: https://t.co/2zgYFMdQjr #Nigeria
BBCAfrica
@BBCAfrica
The big water pot one carries on the head rests upon a small circular pad. An Acholi and Swahili #proverb sent by Habib Mohammed, Uganda
allafrica
@allafrica
Irrigation Farming 'Only Way to Food Security': https://t.co/t4Qz7yNgj2 #EastAfrica https://t.co/TZcNU4pqUB
dailymaverick
@dailymaverick
Op-Ed: Choosing the Next Chair of the African Union Commission https://t.co/yzOOYIJXoG By CHERYL HENDRICKS
BBCAfrica
@BBCAfrica
'When you walk with him you will not see the killer side of him' ?? https://t.co/Olfl9gOdUh
wef
@wef
These are the places with the fastest internet in the world https://t.co/uigSyq8arp https://t.co/qC4sIlzwD6
socialmedia2day
@socialmedia2day
Here are 3 core social media marketing truths to keep in mind when establishing your 2017 goals… https://t.co/7nwelwOa96
africaupdates
@africaupdates
RT @Fact: More than 1,000 different languages are spoken on the continent of Africa.
africaupdates
@africaupdates
RT @WorldAndScience: Decreasing Incidence of Malaria in Africa from 2000 to 2015 https://t.co/8KUrUL5cit
designindaba
@designindaba
This mobile museum aims at demystifying gangsterism. https://t.co/1eLsoRXcYX https://t.co/3QPy0Y63rD
Afrinnovator
@Afrinnovator
Top five emerging technology trends in 2017 https://t.co/AHg2xZyVfM #news
Afrinnovator
@Afrinnovator
No Longer ‘Rising,' #Africa Pushed to Margin at #Davos https://t.co/iHVjAKc50G
socialmedia2day
@socialmedia2day
These 8 tools will help you find amazing #content https://t.co/KrjZcmVovC
More tweetsFollow

Industries

Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS

Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS


Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to africanews@bizcommunity.com and exclusive opinion pieces to contributors-africa@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Cape Town, 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Tel +27 (0)21 404 1460
© 2017 Bizcommunity.com. All rights reserved.
Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to WEEKLY.