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 | Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer... Read |
 | CHEMORY GUNKO Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience... Read |
 | STUART ROTHGIESSER So, what makes for good story collection in the marketing/communications space? Personal story collection is a long and thorough process, much of it occurring before going out in the field... Read |
 | PAULA RAUBENHEIMER Media houses will be working hard to add value to their advertising inventory, says Paula Raubenheimer, head of programmatic at SouthernX@The SpaceStation… Read |
 | NICK ORTON Between 56% and 85% of a consumer's purchase cycle occurs digitally, writes Nick Orton, CEO at Grapevine... Read |
 | KINGSLEY IGHOBOR Volatile global financial markets and weaknesses in global growth to blame for a decline in commodity prices in Africa… Read |
 | 2,500 celebrate historic groundbreaking in one of Africa's neediest countries for a $14m solar field to advance economic and social development… Read |
 | For opponents of Zimbabwe's veteran President Robert Mugabe, internet data charges have become a key battlefront in their campaign against the regime… Read |
 | Senditoo, a new mobile airtime startup, has started 2017 with ambitious plans to become one of Africa's fastest growing airtime transfer services… Read |
 | In a debate hosted by CNBC Africa in Davos at the World Economic Forum, business and political leaders in Africa stress the need for industrialisation in Africa... Read |
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 | The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought. |
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Joe Greene "I believe in being positive." |
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