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 | JP KLOPPERS Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes... Read |
 | LEIGH ANDREWS The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience... Read |
 | JARED KONING Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring... Read |
 | The World Media Awards are open for entries and the organisers are seeking entries from across the Middle East and Africa. The closing date for entries is Thursday 16 February 2017... Read |
 | HELNA BROWN I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment... Read |
 | ContinuityEastAfrica has officially opened its doors in Nairobi, with a new data centre and work-area recovery facility... Read |
 | A workshop on the harmonisation of the cyber-security legal framework for Central Africa, has come up with concrete resolutions on cyber-security... Read |
 | Algeria's premier said Saturday regional trade in Africa was much lower than in other continents as the oil exporter seeks to diversify its revenue stream because of low crude prices... Read |
 | Marketers working in the business-to-business space need to get serious about social media, says Innocomm... Read |
 | APO, the African Press Organization, has announced that it will offer a press clippings service for 300 influential Africa newspapers, magazines and trade publications... Read |
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 | Afda is a Private Higher Education Institution owned by Stadio Holdings, which offers Higher Certificate and Degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). |
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Jaclyn Smith "Success is carved out of a hard tree. It doesn't just happen. It's people who stick to it that succeed." |
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