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Lessons from brands doing it rightThis week we've carried a couple of stories with lessons from brands getting it right in various sectors, from innovation to corporate social responsibility. In 'How to build a culture of innovation', Katherine Madley from Alexander Forbes explains how to create an innovation culture from within to "improve" business. She hates the word "disrupt". Alexander Forbes integrated innovation into organisational culture, surfacing innovators and innovative ideas through their approach, and coming up with market-ready new ideas, after a process of research and interrogation of the ideas. Samsung say they have reinvented community engagement in order to get better results from corporate social responsibility. Samsung's Sthe Shabangu explains how Samsung learned from turbulence and took a strategic decision to transform its community engagement model to one of "corporate citizenship" across Africa. Their model also emphasises the importance of continual impact assessment. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Claudelle Naidoo] The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour... read |
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| |  | Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers... read | |  | Sthe Shabangu Samsung Electronics has entered the next level of community engagement where research, relevance and shared value are key, says Sthe Shabangu, PR lead at Samsung Electronics Africa Office... read | |  | Millions of ABSA 'Prosper' film views cement branded content in the communications space... read | |  | The agreement between Societe Generale and American Express in Africa involves both online sales and POS payments through electronic payment terminals... read | |  | Together with a team of cocoa and agriculture experts from Ghana and Denmark, research has improved fermenting techniques of raw cocoa beans... read | |  | Programme for Infrastructure Development in Africa (PIDA) Week 2016, calls for accelerated job creation through infrastructure development for Africa's transformation... read | |  | Herman Cremer Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post... read | |  | Jennifer Stein To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up... read | |  | Pasqua Heard South African advertisers need to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over... read | |  | Sheraton Lagos unveils 107 freshly renovated club rooms and suites and an all new Sheraton Club Lounge... read | |
| | | | | Lightroom introductionOrms Cape Town School of Photography - 21 Feb 2016 to 7 Mar 2017, Cape Town | 20 Feb 2017 to 6 Mar 2017, Cape Town | | |
| Ayn Rand "The ladder of success is best climbed by stepping on the rungs of opportunity." |
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