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 | There's no correct way to ensure your brand engages successfully with consumers on social media. However, as with most relationships, it's important to keep some key principles in mind like having a grasp of consumer insights, being fluent in internet culture, staying true to the brand and being tech savvy. Read |
 | MIKE SHARMAN Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration... Read |
 | STEFAN ABRO Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers... Read |
 | According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc. Read |
 | UN study findings illustrate how the private and public sector could work together to modernise economies, improve transparency and support financial inclusion and growth... Read |
 | Nokia launches predictive optimisation service and accelerates migration to IP video... Read |
 | Teraco invests in new technology to support Africa's internet growth... Read |
 | TOM JACKSON Ethiopian taxi app RIDE pivots away from SMS, relaunching next year... Read |
 | Twitter has announced it was easing its 140-character limit on tweets, in the latest effort to broaden the appeal and boost the user base of the social network... Read |
 | Tune in to the Biz Takeouts Marketing & Media radio show on 22 September 2016, from 9-10am, as show host Warren Harding chats to Mike Wronski... Read |
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 | Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry. |
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