Farren Roper says now's the time for marketers to establish their professional brand. Not being a true brand ambassador for your own truth in sharing your stories, successes and failures is the opportunity cost of building great role models for other would-be marketers to aspire towards, especially as more and more business moves online. Hatem Hariri agrees that digital transformation is key to Africa's future. To get this right you need to both understand Africa as a continent that doesn't match the 'one market' view, and that governments and enterprises around the globe are looking at digitisation strategies to drive operational excellence, greater competitive differentiation, customer and citizen satisfaction, and providing them with a more connected experience. With this digital business upswing, it's little wonder that sub-Saharan Africa still offers opportunities to investors. And while each African country offers unique growth opportunities, more African economies could be thriving if not for underdeveloped infrastructure and bureaucracy. That's where the importance of foreign investment comes in - let's all do our bit to make it attractive a business destination as possible.
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