The festive season is truly upon us! As a result, Nkem Nkem V shares three ways businesses can adapt the Christmas spirit on social media. With chatter and conversations constantly taking place there, it makes perfect sense to use Facebook, Twitter, Instagram and other similar platforms to spread the holiday cheer. Looking ahead to the year to come, Dee Stephens offers five tips in winning the 2016 content marketing challenge. The theme running through all five tips is offering 'smart' content that provides less quantity but more quality. Ali Twaha adds to the cheer by writing about Google's launch of 'Wi-Fi hotzone networks' in Kampala, with plans to further expand its reach to 300 locations in Uganda. This is our last newsletter for the year, but we'll still fill all continental news needs by posting content to the site over the festive season until our first newsletter for 2016. May it be merry!
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