Today sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends. On the topic of trendsetters, Bryan Nelson, industry head at Google, writes about micro-moments as the new battleground for brands. It's about understanding where customers are and how they want to engage - online, in real fast time. You can learn more about staying ahead of the marketing pack this week, from the 25 speakers scheduled for the social media summit titled 'Social means business' taking place in Uganda on 3 December. Get reading and start the final month of the year with a business bang!
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