As we ease into November, Nkem Ndem V looks into the top four mobile app development companies in Nigeria based on quality and excellence, as decided by Jovago.com. She credits the persistent rise in smartphone and tablet use within the country as leading to a mobile 'revolution'. Michael Wood shares insight into finding the right distribution partner in Africa. This is a challenge as the distribution partner must be able to build a successful route to market. He identifies the need to take ownership of building capability as a crucial factor. Tamsyn Kiddle also looks at the power of social media for business-to-business marketing. She explains why B2B marketers favour the 'big three' social networks as marketing tools and offers five key benefits of using social media in a business context.
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