In an economic crunch, the client is king, says Takudzwa Madzikanda, explaining that times have shifted from when the agency held the power to dictate work to the consumer. Reduced marketing budgets globally mean it's now a constant battle against our own competitors for the same, ever-reducing client pool so we need to do something different. Fittingly, in the first in Douglas Kruger's 'Relentlessly Relevant' series, he shares lessons on innovation from a Soweto street vendor - we can all learn from this example of true business innovation. One example of innovative business thinking is the Safaricom Appwiz Challenge, now in its second month for Kenyan innovators in mobile ICT. Definitely worth the effort as the grand winner will receive a cash grant of Ksh1.5 million, while the first and second runner-up will receive Ksh1 million and Ksh500,000 respectively. Read on below to find out more...
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