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Marketing & Media Africa

Today's top stories
AFRICA
Identifying your target market
[Sophie Baker] Your target market is important when selling or conceptualising your product or service. You need to know who you're selling to. If you know your target market well, you know how to market your product and where it's value lies... read more>>

[TrendTalk] Will this be your future job title?

Louise Marsland

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?...

Read more >>



Mobile internet penetration rises to 88 million

Emma Okonji

Despite the slow broadband penetration in the country, Nigeria still has a steady and impressive growth rate in mobile internet penetration, according to recent statistics released by the Nigerian Communications Commission (NCC).

Read more >>



Obama offers over Ksh100bn to SMEs at GES 2015

Richard Mungai

Small and medium enterprises are set to benefit from more than US$1bn (Ksh100.72bn) that has been committed by investors to spur investments around the globe...

Read more >>





Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 143: Radio advertising as a medium with Hailstorm and SPARK media
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Gordon Laws and Louis Raubenheimer and John Bowles... read more>>
Digital
BOTSWANA
Botswana: Digital migration taken to people

Sesha Molebatsi

THAMAGA: The Department of Broadcasting Services has embarked on an awareness journey to inform the public about digital migration... read more>>
Events & Conferencing
NIGERIA
Nigeria hosts 9th SME Conference of the Enterprise Development Centre in September
Every year, Enterprise Development Centre brings together its members and other SME stakeholders in both the public and private sector to meet and discuss contemporary issues affecting growing small businesses in Nigeria... read more>>
Research
SOUTH AFRICA
New report highlights importance of leveraging visual content in customer engagement
The CMO Council has launched a new report entitled 'From Content to Creativity: The Role of Visual Media in Impactful Brand Storytelling'. The report looks at how marketers are not leveraging visual content enough... read more>>
International
UNITED STATES
Facebook debuts live video for celebs
SAN FRANCISCO, USA: Facebook announced on Wednesday that it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans. read more>>
SOUTH AFRICA
Gates richest in tech, as Bezos rises
Microsoft's Bill Gates was the unsurprising leader of the first Forbes list of the richest global tech billionaires, while Amazon founder Jeff Bezos saw his personal fortune surge... read more>>
JAPAN
Netflix to launch in Japan on 2 September
WASHINGTON, USA: Netflix will launch its streaming television service in Japan on 2 September, the latest stop in its mission to be a global entertainment powerhouse, it said on Tuesday... read more>>
More International
New events to diarise
5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

18th AutoExpo Africa 2015
Expogroup - 27 Aug 2015 to 29 Aug 2015, Dar-es-Salaam

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town

Quotes
Tommy Lasorda
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@ali_naka
RT @LeboneMakhale: The concluding statement very important. Africa needs to trade more within https://t.co/mteubgjJNg - Fri Aug 07
@nigerianblogger
Buhari confirms plans to reduce ministries http://t.co/nYnyaKTRFp - Fri Aug 07
@NGRGUARDIANNEWS
For the umpteenth time, crisis looms in health sector over equity, justice http://t.co/6fXG5qh6yH http://t.co/RmKIz3fqm2 - Fri Aug 07
@TheSAnews
7 South African women totally bossing it at home and abroad #WomensMonth @basetsanakumalo @SA_Florist http://t.co/Ubzhpfs4rO - Fri Aug 07
@Afrinnovator
Solar powered tablets for education: Akon Lighting Africa unveils its strategy in Benin http://t.co/R5A68nJ2xR #Africa #Technology - Fri Aug 07
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