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Marketing & Media Africa

Technology set to change the continent's customer engagement strategy...

This week, Leigh Andrews provides feedback on CEM for the tech-enabled African future, as discussed in the opening keynote of last week's Content Engagement Management Africa Summit.

Don't forget the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world. The three-part series kicks off with Claire Cobbledick: Head of Marketing Gumtree South Africa, leading a one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
SOUTH AFRICA
[CEM Africa Summit] CEM for the tech-enabled African future
[Leigh Andrews] You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session... read more>>



Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 141: IMC speakers Mel Attree and Enzo Scarcella; Ben Wagner from Native
On Thursday, 23 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) interviewed Ben Wagner (@BenWagner), Enzo Scarcella (@EnzoScarc) and Mel Attree (@melattree)... read more>>
Marketing
SOUTH AFRICA
The holy grail of marketing - word of mouth

Nuno Lopes

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way... read more>>
SOUTH AFRICA
Five ways to approach marketing in Africa differently

David Blyth, Issued by Yellowwood Future Architects

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets... read more>>
Accommodation
SOUTH AFRICA
Airbnb plans to expand across Africa
Brian Chesky, CEO of Airbnb, attended the Global Entrepreneurship Summit 2015 to meet with entrepreneurs from around the world and explore the sharing economy's impact and expansion, particularly on the African continent - which represents a huge opportunity for the company... read more>>
Events & Conferencing
ETHIOPIA
Centre to hold fourth National ICT Innovation Contest

Alazar Shiferaw

The 4th National ICT Innovation Contest Award aimed at inspiring and encouraging Ethiopian software developers and innovators will be held July 30, 2015... read more>>
Exhibitions
SOUTH AFRICA
New trade networking opportunities at Decorex Joburg 2015

Issued by Thebe Reed Exhibitions

Extensive new opportunities for both exhibitors and trade visitors to Decorex Joburg to widen their business network have been announced by the organisers of Africa's largest décor, design and lifestyle exhibition... read more>>
Mobile
SOUTH AFRICA
Samsung keeps top spot as smartphone market grows
WASHINGTON, USA: Samsung remained the top global smartphone vendor in the second quarter despite slowing sales, while Apple and Chinese manufacturers boosted market share, a survey showed on Thursday. read more>>
Research
AFRICA
Mobile survey targets 1,000 entrepreneurs across five African countries
NAIROBI, Kenya: GeoPoll (www.geopoll.com), the Global Entrepreneurship Network and the U.S. State Department released a survey of 1,000 business owners throughout sub-Saharan Africa on entrepreneurship in their countries. read more>>
Social Media
SOUTH AFRICA
Harness the social media wave for good

Michael Mabasa

The rise of social media provides ample material for offence and distraction but also a powerful tool for social change... read more>>
International
UNITED STATES
New Blackberry acquisition extends mission-critical business communication
BlackBerry's newly acquired AtHoc platform will integrate with BlackBerry's enterprise portfolio and trusted global network, offering customers new capabilities for safety, security and mission-critical business communication... read more>>
GERMANY
Deseret Digital 'BootCamp' could revolutionise local media
A partnership between WAN-IFRA, Local Media Association and DDM will deliver world class training to transorm local media companies... read more>>
More International
Africa
KENYA
Potential new bill to introduce changes in tax administration for businesses
Businesses which overpaid tax to the Kenya Revenue Authority will have one year to apply for refunds if the new Tax Procedures Bill 2015 is signed into law. read more>>
More Africa
New events to diarise
IABC Africa 22nd Annual Conference
IABC Africa Region - 29 Jul 2015 to 31 Jul 2015, Johannesburg

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

18th AutoExpo Africa 2015
Expogroup - 27 Aug 2015 to 29 Aug 2015, Dar-es-Salaam

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town

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