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Online - the avenue for winning content, readers and researchIf you're ignoring the youth in your marketing campaigns you're in for a big surprise, as African youth account for 65% of the continent's consumer spending, and they read everywhere, all the time - that's according to research from Frukt, an international ad monitoring agency. With this 'read anything, anywhere' mindset in mind, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral. That's also why it's important to take your research online, with the rise of the R500 smartphone handset pointing to benefits such as increased speed and reduced cost, as well as improved accuracy and validation of research results. What are you waiting for? Online isn't just the next thing, it's the only thing. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".![](https://biz-file.com/res/img/sprite/social/biz_24.png) | Today's top stories |
Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent's trillion-dollar consumer spending... Read more >> | Sibongile Lehloo There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video) Read more >> | Leigh Andrews Online research isn't just the next thing, it's the only thing. And if you do it right, it's more than just fast and cheap - it gives you accurate, reliable data, even in Africa... Read more >> |
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![](https://biz-file.com/c/1506/286676.jpg) | DAKAR, SENEGAL: Visa, a global payments technology company, announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays... read more>> | | |
![](https://biz-file.com/c/1506/286756.jpg) | The Director, Banking Supervision of the Central Bank of Nigeria, Dipo Fatokun, on Sunday said that the nation's transactions in mobile money was worth N5 billion annually... read more>> | | |
![](https://biz-file.com/c/1506/286627.jpg) | Business leaders from around the world gathered in Cape Town last week at the World Economic Forum (WEF) on Africa under the theme, Then and Now: Reimagining Africa's Future... read more>> | | ![](https://biz-file.com/c/1506/286449.jpg) | More entrepreneurs are being aroused through online retail platforms, stakeholders say... read more>> | | | ![](https://biz-file.com/c/1506/286657.jpg) | SAN FRANCISCO, USA: Twitter chief executive Dick Costolo is surrendering his post, handing the reins back to co-founder Jack Dorsey as the popular service struggles to boost its ranks of users. read more>> | | ![](https://biz-file.com/c/1506/286607.jpg) | SAN FRANCISCO, USA: Uber released a free game Thursday that lets iPhone and iPad users test their skills as drivers for the controversial on-demand car ride service. read more>> | | More International | |
| ![](https://biz-file.com/c/1506/286689.jpg) | More Matshediso New Partnership for Africa's Development (NEPAD) Heads of State and Government Orientation Committee says Africa has achieved breakthroughs in various sectors, which will in a long term benefit the economy of the continent. read more>> | | More Government news | |
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| | | Africa's Big SevenExhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Johannesburg VAS AfricaInforma - 30 Jun 2015 to 1 Jul 2015, Johannesburg | | | | |
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